Login

Cart

Your cart is empty

New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Limited Availability
LIMITED EDITION 250TH PROTECT Eagle JW Small Embellished Coin - 16-18" Beaded Satellite Chain-Jane Win-Happy on MainLIMITED EDITION 250TH PROTECT Eagle JW Small Embellished Coin - 16-18" Beaded Satellite Chain-Jane Win-Happy on Main
LIMITED EDITION 250TH PROTECT Eagle JW Small Embellished Coin - 16-18" Beaded Satellite Chain Sale price$358.00
Limited Availability
COURAGE Cutout Horse Coin - 16-18" Classic Rolo Chain-Jane Win-Happy on Main
COURAGE Cutout Horse Coin - 16-18" Classic Rolo Chain Sale price$338.00
Female Founded ♥︎ Limited Availability
Francesca Dress - Olive Zinnia-Marea-Happy on MainFrancesca Dress - Olive Zinnia-Marea-Happy on Main
Francesca Dress - Olive Zinnia Sale price$328.00
Female Founded ♥︎
Lodge Sweater - Burgundy/Ivory Birdseye-Marea-Happy on MainLodge Sweater - Burgundy/Ivory Birdseye-Marea-Happy on Main
Lodge Sweater - Burgundy/Ivory Birdseye Sale price$368.00
Female Founded ♥︎ Limited Availability
New England Sweater - Ivory Heather-Marea-Happy on MainNew England Sweater - Ivory Heather-Marea-Happy on Main
New England Sweater - Ivory Heather Sale price$268.00
Fringe Benefits - Steel Blue-Lisa Todd-Happy on Main
Fringe Benefits - Steel Blue Sale price$236.00
Love Stitch Sweater - Winter White-Lisa Todd-Happy on Main
Love Stitch Sweater - Winter White Sale price$246.00
Rb Miramar Drawcord Track Pant - Nolita Sale price$268.00
Rb Miramar Collegiate Bomber - Nolita Sale price$348.00
Vintage Terry Striped Polo - Navy Multi Sale price$288.00
Female Founded ♥︎
Layering Jacket - Bitter Chocolate-Emerson Fry-Happy on MainLayering Jacket - Bitter Chocolate-Emerson Fry-Happy on Main
Layering Jacket - Bitter Chocolate Sale price$348.00
Female Founded ♥︎
Long Sleeve Turtleneck Tee - Heather Grey-Lilla P-Happy on MainLong Sleeve Turtleneck Tee - Heather Grey-Lilla P-Happy on Main
Long Sleeve Turtleneck Tee - Heather Grey Sale price$88.00
Roselle Lace Cami - Cocoa Bean-Z Supply-Happy on MainRoselle Lace Cami - Cocoa Bean-Z Supply-Happy on Main
Roselle Lace Cami - Cocoa Bean Sale price$78.00
Rosemont Cardigan - Silverlake-Z Supply-Happy on MainRosemont Cardigan - Silverlake-Z Supply-Happy on Main
Rosemont Cardigan - Silverlake Sale price$88.00
Winterglow Fluffy Cardigan - Cocoa Bean-Z Supply-Happy on MainWinterglow Fluffy Cardigan - Cocoa Bean-Z Supply-Happy on Main
Winterglow Fluffy Cardigan - Cocoa Bean Sale price$88.00
Cloud Spun V-Neck Sweater - Frosted Pearl-Z Supply-Happy on MainCloud Spun V-Neck Sweater - Frosted Pearl-Z Supply-Happy on Main
Cloud Spun V-Neck Sweater - Frosted Pearl Sale price$78.00
Westmont Henley Sweater - Classic Heather-Z Supply-Happy on MainWestmont Henley Sweater - Classic Heather-Z Supply-Happy on Main
Westmont Henley Sweater - Classic Heather Sale price$78.00
The Atelier Denim Trouser - Midnight Air-Z Supply-Happy on MainThe Atelier Denim Trouser - Midnight Air-Z Supply-Happy on Main
The Atelier Denim Trouser - Midnight Air Sale price$158.00
Limited Availability
Scottie Airweight Bra - Black/Creme-Splits59-Happy on MainScottie Airweight Bra - Black/Creme-Splits59-Happy on Main
Scottie Airweight Bra - Black/Creme Sale price$82.00
Limited Availability
Maxie Rigor Track Pant - Black/White-Splits59-Happy on MainMaxie Rigor Track Pant - Black/White-Splits59-Happy on Main
Maxie Rigor Track Pant - Black/White Sale price$178.00
Limited Availability
Isabelle Airweight Lite Mock Neck - Black/Creme-Splits59-Happy on MainIsabelle Airweight Lite Mock Neck - Black/Creme-Splits59-Happy on Main
Isabelle Airweight Lite Mock Neck - Black/Creme Sale price$108.00
Limited Availability
Aspen Puffer Jacket - Black/Toffee-Splits59-Happy on MainAspen Puffer Jacket - Black/Toffee-Splits59-Happy on Main
Aspen Puffer Jacket - Black/Toffee Sale price$368.00
Female Founded ♥︎
Rory Mockneck - Happy+Heart - Brown-Ellsworth & Ivey-Happy on MainRory Mockneck - Happy+Heart - Brown-Ellsworth & Ivey-Happy on Main
Rory Mockneck - Happy+Heart - Brown Sale price$128.00

1 color available
Female Founded ♥︎
Rory Mockneck - Happy+Heart - Ivory-Ellsworth & Ivey-Happy on MainRory Mockneck - Happy+Heart - Ivory-Ellsworth & Ivey-Happy on Main
Rory Mockneck - Happy+Heart - Ivory Sale price$128.00

1 color available
Shea Full Straight Jeans - Coco Sale price$268.00
Bedford Chelsea Boot - Black Sale price$498.00
Jada Brushed Cashmere Cardi - Dark Brown Sale price$448.00
Sneak Peek Top - Black Sale price$240.00
Limited Availability
Suri Alpaca Cardigan - French Blue-Marine Layer-Happy on MainSuri Alpaca Cardigan - French Blue-Marine Layer-Happy on Main
Suri Alpaca Cardigan - French Blue Sale price$158.00
Limited Availability
Bella Better-than-Silk Button Down - Navy/Wine Stripe-Marine Layer-Happy on MainBella Better-than-Silk Button Down - Navy/Wine Stripe-Marine Layer-Happy on Main
Bella Better-than-Silk Button Down - Navy/Wine Stripe Sale price$138.00
Fiorella Fair Isle Cardigan - Ivory-Marine Layer-Happy on MainFiorella Fair Isle Cardigan - Ivory-Marine Layer-Happy on Main
Fiorella Fair Isle Cardigan - Ivory Sale price$178.00
Limited Availability
Suri Alpaca Cardigan - Cabernet-Marine Layer-Happy on MainSuri Alpaca Cardigan - Cabernet-Marine Layer-Happy on Main
Suri Alpaca Cardigan - Cabernet Sale price$158.00
Limited Availability
Dorset Sunglasses-Out East-Happy on MainDorset Sunglasses-Out East-Happy on Main
Dorset Sunglasses Sale price$245.00
Limited Availability
Fenwick Sunglasses - Dark Tortoise / Green Lens-Out East-Happy on MainFenwick Sunglasses - Dark Tortoise / Green Lens-Out East-Happy on Main
Fenwick Sunglasses - Dark Tortoise / Green Lens Sale price$195.00
Limited Availability
Seaview Sunglasses-Out East-Happy on MainSeaview Sunglasses-Out East-Happy on Main
Seaview Sunglasses Sale price$195.00
Limited Availability
Whitney Sunglasses-Out East-Happy on MainWhitney Sunglasses-Out East-Happy on Main
Whitney Sunglasses Sale price$225.00
Limited Availability
Galton Sunglasses - Tortoise-Out East-Happy on MainGalton Sunglasses - Tortoise-Out East-Happy on Main
Galton Sunglasses - Tortoise Sale price$225.00
Female Founded ♥︎
The Simon Coat - Charcoal Mini Houndstooth-Favorite Daughter-Happy on MainThe Simon Coat - Charcoal Mini Houndstooth-Favorite Daughter-Happy on Main
The Simon Coat - Charcoal Mini Houndstooth Sale price$675.00
Female Founded ♥︎ Limited Availability
The Metropolitan Coat - Camel-Favorite Daughter-Happy on MainThe Metropolitan Coat - Camel-Favorite Daughter-Happy on Main
The Metropolitan Coat - Camel Sale price$650.00
Female Founded ♥︎
Elin Sweater - Navy/Ivory-Marea-Happy on MainElin Sweater - Navy/Ivory-Marea-Happy on Main
Elin Sweater - Navy/Ivory Sale price$398.00

1 color available
Female Founded ♥︎
Lodge Sweater - Navy/Ivory Birdseye-Marea-Happy on MainLodge Sweater - Navy/Ivory Birdseye-Marea-Happy on Main
Lodge Sweater - Navy/Ivory Birdseye Sale price$368.00
Female Founded ♥︎ Limited Availability
Fruit Wristlet - Lemon-Ossa-Happy on MainFruit Wristlet - Lemon-Ossa-Happy on Main
Fruit Wristlet - Lemon Sale price$65.00
Female Founded ♥︎ Limited Availability
Fruit Wristlet - Cherry-Ossa-Happy on MainFruit Wristlet - Cherry-Ossa-Happy on Main
Fruit Wristlet - Cherry Sale price$65.00
Female Founded ♥︎ Limited Availability
Fruit Wristlet - Blueberry-Ossa-Happy on MainFruit Wristlet - Blueberry-Ossa-Happy on Main
Fruit Wristlet - Blueberry Sale price$65.00
Female Founded ♥︎ Limited Availability
Crystal Citrus Wristlet-Ossa-Happy on MainCrystal Citrus Wristlet-Ossa-Happy on Main
Crystal Citrus Wristlet Sale price$75.00
Limited Availability
Addison Overshirt - Eternal Embroidery-DL1961-Happy on MainAddison Overshirt - Eternal Embroidery-DL1961-Happy on Main
Addison Overshirt - Eternal Embroidery Sale price$329.00
Women’s Elan Sneakers-Shoes-Happy on Main
Women’s Elan Sneakers - Mocha/White Sale price$110.00

1 color available
Women’s Viper Leather Sneakers - Off White/Bone/Otter/Gum-Gola-Happy on MainWomen’s Viper Leather Sneakers - Off White/Bone/Otter/Gum-Gola-Happy on Main
Women’s Viper Leather Sneakers - Off White/Bone/Otter/Gum Sale price$110.00