New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
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Female Founded ♥︎
Noelle Sweater Rib Turtle Neck - Oatmeal
Sale price$95.00
Female Founded ♥︎
Noelle Sweater Rib Turtle Neck - Charcoal
Sale price$95.00
Female Founded ♥︎
Noelle Sweater Rib Turtle Neck - Navy
Sale price$95.00
Female Founded ♥︎
Jolie Sweater Rib Long Sleeve Crewneck - Oatmeal
Sale price$98.00
Female Founded ♥︎
Moira Cotton Cashmere Cardigan - Navy
Sale price$168.00
Female Founded ♥︎
Georgina Cashmere Vneck Sweater - Navy
Sale price$168.00
Mara Rib Cardigan - Merlot
Sale price$68.00
Sparkle Knit Cardigan Set - Black Sparkle
Sale price$180.00
Female Founded ♥︎
Mini Cable Polo Sweater - Indigo
Sale price$168.00
Lennon Rib Turtleneck - Black/White
Sale price$108.00
Female Founded ♥︎
Relaxed Side Vent Cardigan - Wheat
Sale price$275.00
1 color available
Female Founded ♥︎
Oversized V-Neck Sweater - Eggshell Combo
Sale price$238.00
1 color available
Female Founded ♥︎
Zip Front Polo Cardigan - Quartz
Sale price$348.00
1 color available
Female Co-Founded ♥︎
Hawley Half Zip Sweater - Olive Marl
Sale price$148.00
1 color available
The Mixer
Sale price$385.00
1 color available
Female Founded ♥︎
Featherweight Daydreamer Pullover
Sale price$70.00
1 color available
Mountain High 1/2 Zip
Sale price$98.00
3 colors available
100% Cashmere Sienna Elbow Sleeve Crew with Lurex
Sale price$288.00
2 colors available
Female Founded ♥︎
Felice Ribbed Cardigan
Sale price$128.00
2 colors available
Female Founded ♥︎
Heart Sweater Cardigan
Sale price$248.00
1 color available
Female Founded ♥︎
Hallie Snap Collar Pullover
Sale price$165.00
1 color available
Apres Alpaca Cardigan
Sale price$248.00
2 colors available
Highland Fairisle Cardigan
Sale price$228.00
1 color available
Female Founded ♥︎
Pascal Collared Crew
Sale price$175.00
1 color available
Female Founded ♥︎
Harlow Fleece Pullover
Sale price$299.00
1 color available
Tie The Ribbon Sweater
Sale price$88.00
1 color available
Adornment Sweater
Sale price$110.00
1 color available
Sadira Fluffy Cardigan
Sale price$110.00
2 colors available
Alps Half Zip Sweater
Sale price$110.00
1 color available
Female Co-Founded ♥︎
Filey Plated Sweater - Mist Blue
Sale price$198.00
1 color available
Female Co-Founded ♥︎
Barker High Neck Sweater
Sale price$168.00
1 color available
Cirrus Cozy Sweater
Sale price$98.00
1 color available
Emerge Funnel Neck Sweater
Sale price$110.00
2 colors available
North Sea Fairisle Cardigan
Sale price$120.00
1 color available