Login

Cart

Your cart is empty

New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Limited Availability
Football Crew Chunky - Almond Butter/Dark Cedar-Wooden Ships-Happy on MainFootball Crew Chunky - Almond Butter/Dark Cedar-Wooden Ships-Happy on Main
Football Crew Chunky - Almond Butter/Dark Cedar Sale price$149.00
Limited Availability
Football Back Zip Cardi Chunky - Dark Leather/Black-Wooden Ships-Happy on MainFootball Back Zip Cardi Chunky - Dark Leather/Black-Wooden Ships-Happy on Main
Football Back Zip Cardi Chunky - Dark Leather/Black Sale price$159.00
Caroline Crew Chunky - Half Moon/Black-Wooden Ships-Happy on MainCaroline Crew Chunky - Half Moon/Black-Wooden Ships-Happy on Main
Caroline Crew Chunky - Half Moon/Black Sale price$148.00
Limited Availability
Ariel Striped Cropped Top Chunky Cotton - Almond Butter Stripe-Wooden Ships-Happy on MainAriel Striped Cropped Top Chunky Cotton - Almond Butter Stripe-Wooden Ships-Happy on Main
Ariel Striped Cropped Top Chunky Cotton - Almond Butter Stripe Sale price$152.00
Limited Availability
Grizzly Cropped Rugby - Highland Combo-Guest in Residence-Happy on MainGrizzly Cropped Rugby - Highland Combo-Guest in Residence-Happy on Main
Grizzly Cropped Rugby - Highland Combo Sale price$445.00
Limited Availability
Grizzly Double V Sweater - Butter-Guest in Residence-Happy on MainGrizzly Double V Sweater - Butter-Guest in Residence-Happy on Main
Grizzly Double V Sweater - Butter Sale price$495.00
Limited Availability
Grizzly Double V Sweater - Carmine-Guest in Residence-Happy on MainGrizzly Double V Sweater - Carmine-Guest in Residence-Happy on Main
Grizzly Double V Sweater - Carmine Sale price$495.00
Female Founded ♥︎ Limited Availability
Lodge Sweater - Ivory/Tidal Birdseye-Marea-Happy on MainLodge Sweater - Ivory/Tidal Birdseye-Marea-Happy on Main
Lodge Sweater - Ivory/Tidal Birdseye Sale price$368.00

1 color available
Female Founded ♥︎
Elin Sweater - Ivory-Marea-Happy on MainElin Sweater - Ivory-Marea-Happy on Main
Elin Sweater - Ivory Sale price$398.00
Female Co-Founded ♥︎
Holland Knit Sweater - Mid Tan-Varley-Happy on MainHolland Knit Sweater - Mid Tan-Varley-Happy on Main
Holland Knit Sweater - Mid Tan Sale price$168.00
Limited Availability
Team Player Sweater - Black-Lisa Todd-Happy on Main
Team Player Sweater - Black Sale price$300.00
Limited Availability
Layer Player Sweater - Sable-Lisa Todd-Happy on Main
Layer Player Sweater - Sable Sale price$290.00
Limited Availability
Magic Sweater - Powder Pink-Lisa Todd-Happy on Main
Magic Sweater - Powder Pink Sale price$340.00
Maggie Rollneck Sweater - Chocolate & Coronet-Marine Layer-Happy on MainMaggie Rollneck Sweater - Chocolate & Coronet-Marine Layer-Happy on Main
Maggie Rollneck Sweater - Chocolate & Coronet Sale price$148.00
Female Founded ♥︎
Millie Rollneck Sweater - Ivory/Navy Stripe-Marea-Happy on MainMillie Rollneck Sweater - Ivory/Navy Stripe-Marea-Happy on Main
Millie Rollneck Sweater - Ivory/Navy Stripe Sale price$178.00
Female Founded ♥︎ Limited Availability
Millie Rollneck Sweater - Chocolate/Ivory Stripe-Marea-Happy on MainMillie Rollneck Sweater - Chocolate/Ivory Stripe-Marea-Happy on Main
Millie Rollneck Sweater - Chocolate/Ivory Stripe Sale price$178.00
Female Founded ♥︎ Limited Availability
Camilla Cardigan - Oatmeal-Marea-Happy on Main
Camilla Cardigan - Oatmeal Sale price$248.00
Female Founded ♥︎
Camilla Cardigan - Ivory-Marea-Happy on Main
Camilla Cardigan - Ivory Sale price$248.00
Limited Availability
GLIMMER - NATURAL/LILAC-Lisa Todd-Happy on Main
GLIMMER - NATURAL/LILAC Sale price$300.00
Katherine Cardigan - Grey-Elevator Disco-Happy on MainKatherine Cardigan - Grey-Elevator Disco-Happy on Main
Katherine Cardigan - Grey Sale price$78.00
Lexi Pullover - Plum-Stitches + Stripes-Happy on Main
Lexi Pullover - Plum Sale price$128.00
Emil Mockneck Sweater - Cream Combo-Stitches + Stripes-Happy on Main
Emil Mockneck Sweater - Cream Combo Sale price$138.00
Beau Pullover - Cream Combo-Stitches + Stripes-Happy on Main
Beau Pullover - Cream Combo Sale price$108.00
Limited Availability
Sunwashed Indigo Cotton Lodge Cardigan - Midnight Indigo Wash-Faherty-Happy on MainSunwashed Indigo Cotton Lodge Cardigan - Midnight Indigo Wash-Faherty-Happy on Main
Sunwashed Indigo Cotton Lodge Cardigan - Midnight Indigo Wash Sale price$228.00