New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
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Female Co-Founded ♥︎
Ritchie Short Sleeve Sweat - Summer Fig
Sale price$138.00
Female Co-Founded ♥︎
Tyde Zip Through Sweat - Pristine
Sale price$178.00
Limited Availability
TY Pullover - Selvedge Sky
Sale price$345.00
TY Pullover - Blushing Liberty
Sale price$325.00
TY Pullover - Pop Rocket
Sale price$345.00
Female Founded ♥︎
Aulani Mesh Sweater Raglan Sweatshirt - Natural
Sale price$125.00
Female Founded ♥︎
Limited Availability
The Mom of the Year Sweatshirt - Heather Oarmeal
Sale price$98.00
Americana Boyfriend Sweatshirt - True Navy
Sale price$78.00
Female Founded ♥︎
Limited Availability
The Mom of the Year Sweatshirt - Gardenia/Light Sage
Sale price$98.00
Female Founded ♥︎
The Collegiate Chest Classic Sweatshirt - Sea Blue/ Gardenia
Sale price$98.00
Limited Availability
Stars First Date Sweatshirt - Sea Salt
Sale price$84.00
Barb Sweatshort - Lobster
Sale price$168.00
Shrunken Sweatshirt - Lobster
Sale price$218.00
Female Founded ♥︎
Arkana Priah Hoodie - Cream
Sale price$180.00
Female Founded ♥︎
The Cropped Collegiate Sweatshirt - Emerald/Off White
Sale price$98.00