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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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CALL IT LOVE - ALMOND-Lisa Todd-Happy on Main
CALL IT LOVE - ALMOND
XS S
Sale price$245.00
STITCH PLEASE - BLACK-Lisa Todd-Happy on Main
STITCH PLEASE - BLACK
XS S M
Sale price$245.00
Eva Rigor Double Strap Bra - Black/Military-Splits59-Happy on MainEva Rigor Double Strap Bra - Black/Military-Splits59-Happy on Main
Eva Rigor Double Strap Bra - Black/Military
S M
Sale price$88.00
Sam High Waist Rigor 7/8 - Black/Military-Splits59-Happy on MainSam High Waist Rigor 7/8 - Black/Military-Splits59-Happy on Main
Sam High Waist Rigor 7/8 - Black/Military
XS S
Sale price$138.00
Djuna Crop Ringger - Military/Spearmint-Splits59-Happy on MainDjuna Crop Ringger - Military/Spearmint-Splits59-Happy on Main
Djuna Crop Ringger - Military/Spearmint
XS S M
Sale price$78.00
Djuna Crop Ringger - White/Indigo-Splits59-Happy on MainDjuna Crop Ringger - White/Indigo-Splits59-Happy on Main
Djuna Crop Ringger - White/Indigo
XS S M L
Sale price$78.00
Airweight High Waist 3.5 Short - Military-Splits59-Happy on MainAirweight High Waist 3.5 Short - Military-Splits59-Happy on Main
Airweight High Waist 3.5 Short - Military
XS S M L
Sale price$72.00
Female Founded ♥︎
Sienna Luxe Rib Cropped Long Sleeve - Charcoal-perfectwhitetee-Happy on Main
Sienna Luxe Rib Cropped Long Sleeve - Charcoal
XS S M L
Sale price$85.00
Izzie Pant - Chocolate Geo Stripe-MISA-Happy on MainIzzie Pant - Chocolate Geo Stripe-MISA-Happy on Main
Izzie Pant - Chocolate Geo Stripe
XS S
Sale price$310.00
Female Founded ♥︎
Spacedye Intensity Racerack Cropped Tank - Frosty Pink Heather-Beyond Yoga-Happy on MainSpacedye Intensity Racerack Cropped Tank - Frosty Pink Heather-Beyond Yoga-Happy on Main
Spacedye Intensity Racerack Cropped Tank - Frosty Pink Heather
XS S
Sale price$78.00
Female Founded ♥︎
Spacedye Slim Racerback Cropped Tank-Athleisure-Happy on MainSpacedye Slim Racerback Cropped Tank-Athleisure-Happy on Main
Spacedye Slim Racerback Cropped Tank - Dark Spruce Green Heather
XS M
Sale price$68.00

1 color available
Female Founded ♥︎
Luxefleece Zip Up Hoodie - Frosty Pink-Beyond Yoga-Happy on MainLuxefleece Zip Up Hoodie - Frosty Pink-Beyond Yoga-Happy on Main
Luxefleece Zip Up Hoodie - Frosty Pink
XS
Sale price$128.00
Female Founded ♥︎
Luxefleece Sweatpant - Frosty Pink-Beyond Yoga-Happy on MainLuxefleece Sweatpant - Frosty Pink-Beyond Yoga-Happy on Main
Luxefleece Sweatpant - Frosty Pink
S XS
Sale price$98.00
Female Founded ♥︎
Roma Top 2 - Indigo-Emerson Fry-Happy on MainRoma Top 2 - Indigo-Emerson Fry-Happy on Main
Roma Top 2 - Indigo
XXS XS S M
Sale price$168.00
Female Founded ♥︎
Smocked Maxi Skirt - Black + Ivory Orchid Organic-Emerson Fry-Happy on MainSmocked Maxi Skirt - Black + Ivory Orchid Organic-Emerson Fry-Happy on Main
Smocked Maxi Skirt - Black + Ivory Orchid Organic
XS S M
Sale price$168.00
Female Founded ♥︎
Lucy 4 Short Sleeve Dress - Arles Gothic Olive-Emerson Fry-Happy on MainLucy 4 Short Sleeve Dress - Arles Gothic Olive-Emerson Fry-Happy on Main
Lucy 4 Short Sleeve Dress - Arles Gothic Olive
XS S L
Sale price$218.00
Female Founded ♥︎
Lee Jacket - Beach Linen-Emerson Fry-Happy on MainLee Jacket - Beach Linen-Emerson Fry-Happy on Main
Lee Jacket - Beach Linen
0 6 8
Sale price$348.00
Female Founded ♥︎
Relaxed Short Sleeve V-Neck Tee - Eucalyptus-Lilla P-Happy on MainRelaxed Short Sleeve V-Neck Tee - Eucalyptus-Lilla P-Happy on Main
Relaxed Short Sleeve V-Neck Tee - Eucalyptus
XS S L
Sale price$98.00
Female Founded ♥︎
Relaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on MainRelaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on Main
Relaxed Short Sleeve V-Neck Tee - White
XS S M
Sale price$98.00
Female Founded ♥︎
Twill Utility Jacket - Parchment-Lilla P-Happy on MainTwill Utility Jacket - Parchment-Lilla P-Happy on Main
Twill Utility Jacket - Parchment
S M
Sale price$238.00
Female Founded ♥︎
Twill Straight Leg Pant - Parchment-Lilla P-Happy on Main
Twill Straight Leg Pant - Parchment
XS S M
Sale price$225.00
Female Founded ♥︎
Oversized Terry Polo - Heather Grey-Lilla P-Happy on MainOversized Terry Polo - Heather Grey-Lilla P-Happy on Main
Oversized Terry Polo - Heather Grey
XS S M
Sale price$178.00
Female Founded ♥︎
Oversized Terry Polo - Rosewater-Lilla P-Happy on MainOversized Terry Polo - Rosewater-Lilla P-Happy on Main
Oversized Terry Polo - Rosewater
XS S M
Sale price$178.00
Female Founded ♥︎
Side Panel Terry Pant - Heather Grey-Lilla P-Happy on MainSide Panel Terry Pant - Heather Grey-Lilla P-Happy on Main
Side Panel Terry Pant - Heather Grey
XS S M
Sale price$198.00
Female Founded ♥︎
Raw Hem Terry Dress - Heather Grey-Lilla P-Happy on MainRaw Hem Terry Dress - Heather Grey-Lilla P-Happy on Main
Raw Hem Terry Dress - Heather Grey
XS S
Sale price$198.00
Female Founded ♥︎
Sleeveless Crewneck Sweater - Ecru-Lilla P-Happy on MainSleeveless Crewneck Sweater - Ecru-Lilla P-Happy on Main
Sleeveless Crewneck Sweater - Ecru
XS S M
Sale price$178.00
Female Founded ♥︎
Easy Raglan Button Down - Ecru-Lilla P-Happy on MainEasy Raglan Button Down - Ecru-Lilla P-Happy on Main
Easy Raglan Button Down - Ecru
XS S
Sale price$185.00
Female Founded ♥︎
Side Panel Pant - Ecru-Lilla P-Happy on MainSide Panel Pant - Ecru-Lilla P-Happy on Main
Side Panel Pant - Ecru
XS S M
Sale price$188.00
Edison Tee - White-AGOLDE-Happy on Main
Edison Tee - White
XS S M L
Sale price$88.00
Edison Tee - Nocturne-AGOLDE-Happy on Main
Edison Tee - Nocturne
XS S L
Sale price$88.00
Lydia Short - Chalk White-AGOLDE-Happy on Main
Lydia Short - Chalk White Sale price$188.00
Harper in Flaunt-AGOLDE-Happy on Main
Harper in Flaunt
24 25 26 27 28 29
Sale price$248.00
Parker Long Short in Phase-AGOLDE-Happy on MainParker Long Short in Phase-AGOLDE-Happy on Main
Parker Long Short in Phase
24 26 27 28 29 30
Sale price$158.00
Lydia Jacket - Chalk White-AGOLDE-Happy on MainLydia Jacket - Chalk White-AGOLDE-Happy on Main
Lydia Jacket - Chalk White
S
Sale price$388.00
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash
M L
Sale price$92.00
Chicago Long Sleeve - Oatmeal-Maison Wheat-Happy on MainChicago Long Sleeve - Oatmeal-Maison Wheat-Happy on Main
Chicago Long Sleeve - Oatmeal
XS M L
Sale price$108.00
Chicago Long Sleeve - Heather Grey-Maison Wheat-Happy on MainChicago Long Sleeve - Heather Grey-Maison Wheat-Happy on Main
Chicago Long Sleeve - Heather Grey
XS S M L
Sale price$108.00
Alexandria Sweatpant - Espresso-Maison Wheat-Happy on MainAlexandria Sweatpant - Espresso-Maison Wheat-Happy on Main
Alexandria Sweatpant - Espresso
XS M
Sale price$150.00
Daydream Rib Longsleeve Crewneck TopDaydream Rib Longsleeve Crewneck Top
Daydream Rib LS Top - Light Denim
S M L
Sale price$68.00

1 color available
Female Founded ♥︎
The Mischa Shortie - Pepper-Favorite Daughter-Happy on MainThe Mischa Shortie - Pepper-Favorite Daughter-Happy on Main
The Mischa Shortie - Pepper
24 29
Sale price$218.00
Female Founded ♥︎
Braided Top Handle - Rose Clay/Mulberry-Clare V.-Happy on Main
Braided Top Handle - Rose Clay/Mulberry Sale price$145.00

1 color available
Female Founded ♥︎
Adjustable Crossbody Strap - Chocolate-Clare V.-Happy on Main
Adjustable Crossbody Strap - Chocolate Sale price$105.00

1 color available
Female Founded ♥︎
Le Pearl Necklace - Cream-Clare V.-Happy on Main
Le Pearl Necklace - Cream Sale price$165.00

1 color available
Female Founded ♥︎
Sandy - Blush-Clare V.-Happy on Main
Sandy - Blush Sale price$195.00

1 color available
Female Founded ♥︎
Classic Tee - Petal-Clare V.-Happy on Main
Classic Tee - Petal Sale price$125.00

1 color available
Female Founded ♥︎
Grande Fanny - Rose Clay-Clare V.-Happy on Main
Grande Fanny - Rose Clay Sale price$395.00

1 color available
Female Founded ♥︎
Shortie Strap - Porcelain Charms - Multi Color-Clare V.-Happy on Main
Shortie Strap - Porcelain Charms - Multi Color Sale price$165.00

1 color available
Female Founded ♥︎
Grande Fanny - Petit Caviar Black-Clare V.-Happy on Main
Grande Fanny - Petit Caviar Black Sale price$345.00

1 color available