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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Female Founded ♥︎ Limited Availability
Adjustable Crossbody Strap - Snapdragon-Clare V.-Happy on Main
Adjustable Crossbody Strap - Snapdragon Sale price$125.00
Female Founded ♥︎ Limited Availability
Ladder Dress - Textured Stripes-Emerson Fry-Happy on MainLadder Dress - Textured Stripes-Emerson Fry-Happy on Main
Ladder Dress - Textured Stripes Sale price$178.00
Female Founded ♥︎
Relaxed Studio Pant - Dove White Linen-Emerson Fry-Happy on MainRelaxed Studio Pant - Dove White Linen-Emerson Fry-Happy on Main
Relaxed Studio Pant - Dove White Linen Sale price$198.00
Limited Availability
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash Sale price$92.00
Limited Availability
Franklin Square Neck Tank - White-Maison Wheat-Happy on MainFranklin Square Neck Tank - White-Maison Wheat-Happy on Main
Franklin Square Neck Tank - White Sale price$92.00
Asheville Tank - Heather Grey/White Stripe-Maison Wheat-Happy on MainAsheville Tank - Heather Grey/White Stripe-Maison Wheat-Happy on Main
Asheville Tank - Heather Grey/White Stripe Sale price$94.00
Asheville Tank - White-Maison Wheat-Happy on MainAsheville Tank - White-Maison Wheat-Happy on Main
Asheville Tank - White Sale price$94.00
Limited Availability
Carter Top - Rayas-Olivia by Livro-Happy on Main
Carter Top - Rayas Sale price$175.00
Limited Availability
Austin Shorts - Butter-Olivia by Livro-Happy on Main
Austin Shorts - Butter Sale price$196.00
Limited Availability
Heidi Top - White Embroidery-Olivia by Livro-Happy on Main
Heidi Top - White Embroidery Sale price$196.00
Limited Availability
The Beacon Studs - Small/Gold-Whale Tail-Happy on MainThe Beacon Studs - Small/Gold-Whale Tail-Happy on Main
The Beacon Studs - Small/Gold Sale price$125.00
Limited Availability
The Whaler’s Girlfriend Cuff-Whale Tail-Happy on MainThe Whaler’s Girlfriend Cuff-Whale Tail-Happy on Main
The Whaler’s Girlfriend Cuff Sale price$376.00
Limited Availability
The Whaler’s Girlfriend Cuff - Silver-Whale Tail-Happy on MainThe Whaler’s Girlfriend Cuff - Silver-Whale Tail-Happy on Main
The Whaler’s Girlfriend Cuff - Silver Sale price$376.00
Limited Availability
Centre Street Cuff - White-Whale Tail-Happy on MainCentre Street Cuff - White-Whale Tail-Happy on Main
Centre Street Cuff - White Sale price$276.00
Limited Availability
The Whaler’s Girlfriend Cuff - Gold-Whale Tail-Happy on MainThe Whaler’s Girlfriend Cuff - Gold-Whale Tail-Happy on Main
The Whaler’s Girlfriend Cuff - Gold Sale price$376.00
Limited Availability
Centre Street Cuff - Saddle-Whale Tail-Happy on MainCentre Street Cuff - Saddle-Whale Tail-Happy on Main
Centre Street Cuff - Saddle Sale price$276.00
Limited Availability
Mia U.S. of Love Shirt-Kerri Rosenthal-Happy on MainMia U.S. of Love Shirt-Kerri Rosenthal-Happy on Main
Mia U.S. of Love Shirt Sale price$398.00
Limited Availability
Kyle Shirt - Oceano-Olivia by Livro-Happy on MainKyle Shirt - Oceano-Olivia by Livro-Happy on Main
Kyle Shirt - Oceano Sale price$245.00
Limited Availability
Kyle Shirt - White-Olivia by Livro-Happy on Main
Kyle Shirt - White Sale price$195.00
Limited Availability
Tilly Dress - Voyage-Olivia by Livro-Happy on MainTilly Dress, Voyage-Olivia by Livro-Happy on Main
Tilly Dress - Voyage Sale price$325.00
Parker Long Short - Marshmallow-AGOLDE-Happy on Main
Parker Long Short - Marshmallow Sale price$158.00
Sleeveless Collared Top - Burlap Stripe-Lilla P-Happy on MainSleeveless Collared Top - Burlap Stripe-Lilla P-Happy on Main
Sleeveless Collared Top - Burlap Stripe Sale price$128.00
Female Founded ♥︎ Limited Availability
Ribbed Slub Crewneck - White-Lilla P-Happy on MainRibbed Slub Crewneck - White-Lilla P-Happy on Main
Ribbed Slub Crewneck - White Sale price$118.00
Female Founded ♥︎ Limited Availability
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on MainRib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on Main
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe Sale price$128.00
Female Founded ♥︎ Limited Availability
Rib Stripe Side Slit Tank Dress - Sage Stripe-Lilla P-Happy on MainRib Stripe Side Slit Tank Dress - Sage Stripe-Lilla P-Happy on Main
Rib Stripe Side Slit Tank Dress - Sage Stripe Sale price$198.00
Female Founded ♥︎ Limited Availability
Elbow Sleeve Button Down Tee - Sage-Lilla P-Happy on MainElbow Sleeve Button Down Tee - Sage-Lilla P-Happy on Main
Elbow Sleeve Button Down Tee - Sage Sale price$158.00
Female Founded ♥︎ Limited Availability
Elastic Waist Drawcord Short - Sage-Lilla P-Happy on MainElastic Waist Drawcord Short - Sage-Lilla P-Happy on Main
Elastic Waist Drawcord Short - Sage Sale price$148.00
Female Founded ♥︎
Stripe Maxi Skirt - Pool Stripe-Lilla P-Happy on MainStripe Maxi Skirt - Pool Stripe-Lilla P-Happy on Main
Stripe Maxi Skirt - Pool Stripe Sale price$198.00
Limited Availability
Wide Leg Summer Pant - White-Lilla P-Happy on MainWide Leg Summer Pant - White-Lilla P-Happy on Main
Wide Leg Summer Pant - White Sale price$168.00
Female Founded ♥︎ Limited Availability
Striped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on MainStriped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on Main
Striped Sleeveless Shirt - Lavender Stripe Sale price$148.00
Parker Short - Comeback-AGOLDE-Happy on MainParker Short - Comeback-AGOLDE-Happy on Main
Parker Short - Comeback Sale price$158.00
Limited Availability
Palmer Jacket - Space-AGOLDE-Happy on MainPalmer Jacket - Space-AGOLDE-Happy on Main
Palmer Jacket - Space Sale price$268.00
Limited Availability
Saxon Cardigan - Chalk-Stitches + Stripes-Happy on Main
Saxon Cardigan - Chalk Sale price$148.00
Limited Availability
Harper Tee - Heather Grey-Stitches + Stripes-Happy on Main
Harper Tee - Heather Grey Sale price$74.00
Limited Availability
Le Slim Palazzo Modernist Pocket - White-Frame-Happy on Main
Le Slim Palazzo Modernist Pocket - White Sale price$288.00
Female Founded ♥︎
The Mischa Super High Rise Wide Leg Ankle - Navy-Favorite Daughter-Happy on MainThe Mischa Super High Rise Wide Leg Ankle - Navy-Favorite Daughter-Happy on Main
The Mischa Super High Rise Wide Leg Ankle - Navy Sale price$218.00
Female Founded ♥︎ Limited Availability
The Snake Print Lady Belt - Pink Soft/Polished-Favorite Daughter-Happy on MainThe Snake Print Lady Belt - Pink Soft/Polished-Favorite Daughter-Happy on Main
The Snake Print Lady Belt - Pink Soft/Polished Sale price$98.00
The Everyday Short - Navy Stripe-Frame-Happy on Main
The Everyday Short - Navy Stripe Sale price$248.00
Limited Availability
The Bow Jean - AU Natural Clean-Frame-Happy on Main
The Bow Jean - AU Natural Clean Sale price$298.00
The Bow Jean - Rapture-Frame-Happy on Main
The Bow Jean - Rapture Sale price$298.00
Limited Availability
Luna Pieced Jean - Addition-AGOLDE-Happy on MainLuna Pieced Jean - Addition-AGOLDE-Happy on Main
Luna Pieced Jean - Addition Sale price$258.00
Female Co-Founded ♥︎ Limited Availability
Square Toe Lily-TKEES-Happy on Main
Square Toe Lily Sale price$85.00

1 color available
Female Founded ♥︎ Limited Availability
Layering Jacket - Beach Linen-Emerson Fry-Happy on MainLayering Jacket - Beach Linen-Emerson Fry-Happy on Main
Layering Jacket - Beach Linen Sale price$318.00
Female Founded ♥︎ Limited Availability
Frankie Walking Flat - Jet Black-Emerson Fry-Happy on MainFrankie Walking Flat - Jet Black-Emerson Fry-Happy on Main
Frankie Walking Flat - Jet Black Sale price$348.00
Female Founded ♥︎ Limited Availability
Emerson Caftan - Cleo Azure Organic-Emerson Fry-Happy on MainEmerson Caftan - Cleo Azure Organic-Emerson Fry-Happy on Main
Emerson Caftan - Cleo Azure Organic Sale price$198.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on MainChicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on Main
Chicago Ribbed Long Sleeve - Heather Ash Sale price$118.00
Lexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on MainLexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on Main
Lexi Rib Sun-In High Neck Crop Tank Sale priceFrom $48.00

3 colors available
Female Founded ♥︎
Long Sleeve Ribbed Crew-Casual Tops-Happy on MainLong Sleeve Ribbed Crew-Casual Tops-Happy on Main
Long Sleeve Ribbed Crew Sale price$88.00

3 colors available