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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Dawn Smocked Rib Pant-Z Supply-Happy on MainDawn Smocked Rib Pant-Z Supply-Happy on Main
Dawn Smocked Rib Pant - Bone Sale price$60.00

1 color available
All Day Knit Jacket - Dark Chocolate-Z Supply-Happy on MainAll Day Knit Jacket - Dark Chocolate-Z Supply-Happy on Main
All Day Knit Jacket - Dark Chocolate Sale price$138.00
Hunter Knit Pant - Dark Chocolate-Z Supply-Happy on MainHunter Knit Pant - Dark Chocolate-Z Supply-Happy on Main
Hunter Knit Pant - Dark Chocolate Sale price$88.00
Sabrina Top - Black-Z Supply-Happy on MainSabrina Top - Black-Z Supply-Happy on Main
Sabrina Top - Black Sale price$68.00
Rosanna Stripe Sweater Top - Chalk-Z Supply-Happy on MainRosanna Stripe Sweater Top - Chalk-Z Supply-Happy on Main
Rosanna Stripe Sweater Top - Chalk Sale price$74.00
Avery Sweater Top - Soft Ecru-Z Supply-Happy on MainAvery Sweater Top - Soft Ecru-Z Supply-Happy on Main
Avery Sweater Top - Soft Ecru Sale price$84.00
Limited Availability
Driftwood Denim Jacket - Almond Milk-Faherty-Happy on MainDriftwood Denim Jacket - Almond Milk-Faherty-Happy on Main
Driftwood Denim Jacket - Almond Milk Sale price$268.00
Coastal Poplin Faye Top - Night Bloom-Faherty-Happy on MainCoastal Poplin Faye Top - Night Bloom-Faherty-Happy on Main
Coastal Poplin Faye Top - Night Bloom Sale price$168.00
Limited Availability
Coastal Poplin Oversized Shirt - Drift Sand Stripe-Faherty-Happy on MainCoastal Poplin Oversized Shirt - Drift Sand Stripe-Faherty-Happy on Main
Coastal Poplin Oversized Shirt - Drift Sand Stripe Sale price$178.00
Hemp Blend Vintage Tee - Olive Stripe-Faherty-Happy on Main
Hemp Blend Vintage Tee - Olive Stripe Sale price$88.00
Hemp Blend Vintage Tee - Espresso Stripe-Faherty-Happy on MainHemp Blend Vintage Tee - Espresso Stripe-Faherty-Happy on Main
Hemp Blend Vintage Tee - Espresso Stripe Sale price$88.00
Sunwashed Long-Sleeve Retro Tee - Moonlit Tidal Stripe-Faherty-Happy on MainSunwashed Long-Sleeve Retro Tee - Moonlit Tidal Stripe-Faherty-Happy on Main
Sunwashed Long-Sleeve Retro Tee - Moonlit Tidal Stripe Sale price$88.00
Seafarer Chino Pant - Clover-Faherty-Happy on MainSeafarer Chino Pant - Clover-Faherty-Happy on Main
Seafarer Chino Pant - Clover Sale price$188.00
Sunwashed Slub Hoodie - Navy Varsity-Faherty-Happy on Main
Sunwashed Slub Hoodie - Navy Varsity Sale price$98.00
Female Founded ♥︎
The Bailey Blouse - Navy-Favorite Daughter-Happy on MainThe Bailey Blouse - Navy-Favorite Daughter-Happy on Main
The Bailey Blouse - Navy Sale price$298.00
Female Founded ♥︎
The Favorite Skirt - Navy-Favorite Daughter-Happy on MainThe Favorite Skirt - Navy-Favorite Daughter-Happy on Main
The Favorite Skirt - Navy Sale price$278.00
Female Founded ♥︎ Limited Availability
The Suede Heirloom Clutch - Chocolate-Favorite Daughter-Happy on MainThe Suede Heirloom Clutch - Chocolate-Favorite Daughter-Happy on Main
The Suede Heirloom Clutch - Chocolate Sale price$348.00
Female Founded ♥︎ Limited Availability
The Heirloom Clutch - Black-Favorite Daughter-Happy on MainThe Heirloom Clutch - Black-Favorite Daughter-Happy on Main
The Heirloom Clutch - Black Sale price$348.00
Female Founded ♥︎ Limited Availability
The Suede Heirloom Mini Tote - Chocolate-Favorite Daughter-Happy on MainThe Suede Heirloom Mini Tote - Chocolate-Favorite Daughter-Happy on Main
The Suede Heirloom Mini Tote - Chocolate Sale price$298.00
Female Founded ♥︎
The Suede Jordan Belt - Chocolate/Polished Gold-Favorite Daughter-Happy on MainThe Suede Jordan Belt - Chocolate/Polished Gold-Favorite Daughter-Happy on Main
The Suede Jordan Belt - Chocolate/Polished Gold Sale price$118.00
Female Founded ♥︎
The Cropped Charles Trench - Dark Charcoal-Favorite Daughter-Happy on MainThe Cropped Charles Trench - Dark Charcoal-Favorite Daughter-Happy on Main
The Cropped Charles Trench - Dark Charcoal Sale price$328.00
Female Founded ♥︎
The Cameron Coat - Ganache Houndstooth-Favorite Daughter-Happy on MainThe Cameron Coat - Ganache Houndstooth-Favorite Daughter-Happy on Main
The Cameron Coat - Ganache Houndstooth Sale price$398.00
Female Founded ♥︎
The Studio Bomber - Navy Grey-Favorite Daughter-Happy on MainThe Studio Bomber - Navy Grey-Favorite Daughter-Happy on Main
The Studio Bomber - Navy Grey Sale price$358.00
Female Founded ♥︎
The Collegiate Sport Classic Sweatshirt - Navy/White-Favorite Daughter-Happy on MainThe Collegiate Sport Classic Sweatshirt - Navy/White-Favorite Daughter-Happy on Main
The Collegiate Sport Classic Sweatshirt - Navy/White Sale price$98.00
Bowie - Star Demand-Dear John-Happy on Main
Bowie - Star Demand Sale price$125.00
Fiona - Zodiac-Dear John-Happy on Main
Fiona - Zodiac Sale price$125.00
Margot - Drifting-Dear John-Happy on Main
Margot - Drifting Sale price$125.00
Jeanne - Chocolate Torte-Dear John-Happy on Main
Jeanne - Chocolate Torte Sale price$120.00
Fiona - Castillion-Dear John-Happy on Main
Fiona - Castillion Sale price$125.00
Pure Ruffle Sweater - Ballet-Lisa Todd-Happy on Main
Pure Ruffle Sweater - Ballet Sale price$386.00
Checkmate Sweater - Black-Lisa Todd-Happy on Main
Checkmate Sweater - Black Sale price$246.00
Pop Hoodie - Oat/Ivory-Lisa Todd-Happy on Main
Pop Hoodie - Oat/Ivory Sale price$236.00
Crew Mate Sweater - Latte-Lisa Todd-Happy on Main
Crew Mate Sweater - Latte Sale price$340.00
First Date Sweater - Feather-Lisa Todd-Happy on Main
First Date Sweater - Feather Sale price$386.00
RB Miramar Terry Sofie Full - Nolita-Rag & Bone-Happy on MainRB Miramar Terry Sofie Full - Nolita-Rag & Bone-Happy on Main
RB Miramar Terry Sofie Full - Nolita Sale price$268.00
Jamie Cropped Trench - Army Green-Rag & Bone-Happy on MainJamie Cropped Trench - Army Green-Rag & Bone-Happy on Main
Jamie Cropped Trench - Army Green Sale price$598.00
Shaw Paneled LS Turtleneck Tee - Green Multi-Rag & Bone-Happy on MainShaw Paneled LS Turtleneck Tee - Green Multi-Rag & Bone-Happy on Main
Shaw Paneled LS Turtleneck Tee - Green Multi Sale price$248.00
Lucy Henley - Ivory-Rag & Bone-Happy on MainLucy Henley - Ivory-Rag & Bone-Happy on Main
Lucy Henley - Ivory Sale price$348.00
Hazel Roll Neck - Ivory-Rag & Bone-Happy on MainHazel Roll Neck - Ivory-Rag & Bone-Happy on Main
Hazel Roll Neck - Ivory Sale price$398.00
Limited Availability
Devoe Top - Carob-Stitches + Stripes-Happy on Main
Devoe Top - Carob Sale price$118.00
Devoe Pant - Carob-Stitches + Stripes-Happy on Main
Devoe Pant - Carob Sale price$148.00
Otis Tee - Oat-Stitches + Stripes-Happy on Main
Otis Tee - Oat Sale price$88.00
Limited Availability
Everly Half Zip - Port Combo-Stitches + Stripes-Happy on Main
Everly Half Zip - Port Combo Sale price$138.00
Devoe Top - Cream-Stitches + Stripes-Happy on Main
Devoe Top - Cream Sale price$118.00
Nyssa Cardigan - Cream Combo-Stitches + Stripes-Happy on Main
Nyssa Cardigan - Cream Combo Sale price$148.00
Olive Cardigan - Chalk-Stitches + Stripes-Happy on Main
Olive Cardigan - Chalk Sale price$128.00
Female Founded ♥︎
The Rue Cropped Trench - Khaki-Favorite Daughter-Happy on MainThe Rue Cropped Trench - Khaki-Favorite Daughter-Happy on Main
The Rue Cropped Trench - Khaki Sale price$348.00
Female Founded ♥︎
The Embroidery Collegiate Sweatshirt - Heather Grey/Navy-Favorite Daughter-Happy on MainThe Embroidery Collegiate Sweatshirt - Heather Grey/Navy-Favorite Daughter-Happy on Main
The Embroidery Collegiate Sweatshirt - Heather Grey/Navy Sale price$148.00