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Press & Media

Everything You Need to Cover Happy on Main.

Press-ready details, approved imagery, and recent coverage.

Press-ready resources, approved photos, and recent national coverage.

About Happy on Main

Happy on Main is a neighborhood boutique in Concord, Massachusetts, designed for connection. We curate clothing, accessories, gifts, and home goods with a modern, feel-good point of view—mixing everyday staples with small-batch finds from independent brands and local makers. We host workshops, trunk shows, and private shopping experiences, and we put together every gift with care. Thoughtful, local, and a little celebratory—because happiness is always in season.

Behind the shop is a story of resilience and reinvention. What began as a deeply personal journey grew into something larger: a place where community gathers, stories are shared, and people feel seen.

That spirit has drawn both regional and national attention, with features from WCVB Channel 5 Boston and The Oprah Podcast highlighting the heart behind Happy on Main.

Download Press Kit (PDF)
Oprah Winfrey and Sanna

In the news

Sanna McAuliffe Featured on The Oprah Podcast

Just days before opening the doors to Happy on Main, founder Sanna McAuliffe joined Oprah Winfrey on The Oprah Podcast for an unscripted conversation about courage, survivorship, and knowing your worth.

What began as a single question evolved into a powerful discussion on advocacy, resilience, and the importance of surrounding yourself with the right support. During the episode, Oprah told Sanna simply, “I’m so proud of you.”

The episode highlights Sanna’s journey—from executive leadership to building Happy on Main as a community-centered space rooted in connection, care, and belonging.


Listen to the episode →

Photo courtesy of The Oprah Podcast / Photographer: Eli Schmidt

Following her appearance on The Oprah Podcast, Sanna McAuliffe welcomed Maria Stephanos and the Channel 5 team into her home for a conversation about the moment, the opening of Happy on Main, and the values behind the shop.

The visit offers a behind-the-scenes look at Sanna’s journey and the community-centered approach that shapes Happy on Main. Coverage will be available soon.

Watch the Channel 5 feature →

Channel 5 filming with Sanna McAuliffe at her home.
Channel 5 filming with Sanna McAuliffe at her home.
Sanna McAuliffe and Maria Stephanos from WCVB Boston.
Sanna McAuliffe and Maria Stephanos from WCVB Boston.
Founder headshot by Cole & Keira Photography
Sanna McAuliffe, founder—connector, curator, and mom of four.
Happy on Main storefront in Concord, MA.
81 Main Street—signature green, fresh displays, and seasonal joy.
Interior of Happy on Main.
Modern staples + small-batch finds—curated for easy gifting.
Interior view with apparel and gifts.
A peek inside: edited racks, warm details, easy-to-gift pieces.
Shop interior racks.
Another look inside—light, airy, and ready for browsing.
Close-up of heart-shaped dishes.
Little things with heart.
One of many happy partnerships.
One of many happy partnerships.
Green heart sign promoting gift cards.
The perfect fit—Happy on Main gift card.
Sanna with fresh blooms outside the shop.
Flowers in hand, community at heart.
Sanna and her happy kids.
Sanna and her happy kids.
In-store Stitch event at Happy on Main.
Community, stitched together.
Happy on Main exterior sign.
A little happy, right out front.
Sanna outside the shop during the holidays.
Holiday magic on Main.
Side exterior view of Happy on Main.
81 Main, from another angle.

Photo credit: Cole & Kiera Photography

Media Contact

press@happyonmain.com • happyonmain.com/press