New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
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Female Founded ♥︎
Limited Availability
Ladder Dress - Textured Stripes
Sale price$178.00
Limited Availability
Tilly Dress - Voyage
Sale price$325.00
Azar Dress - White
Sale price$445.00
Darlena Dress - Sugar Daisy
Sale price$395.00
Manuela Dress - Seabreeze Blue
Sale price$545.00
Minka Dress - White
Sale price$645.00
Female Founded ♥︎
Limited Availability
Rib Stripe Side Slit Tank Dress - Sage Stripe
Sale price$198.00
Limited Availability
PURE RIB DRESS - BLACK
Sale price$275.00
Female Founded ♥︎
Limited Availability
Emerson Caftan - Cleo Azure Organic
Sale price$198.00
Female Founded ♥︎
Limited Availability
Amy Bias Sundress - Large Dots Parisian Night + Ivory
Sale price$268.00
Female Founded ♥︎
Limited Availability
The Go to Dress - Light Khaki Stripe
Sale price$178.00
Female Founded ♥︎
Limited Availability
Smocked Bodice Maxi Dress - Ultramarine
Sale price$258.00
Female Founded ♥︎
Limited Availability
Textured Terry Tunic Dress - Zinnia
Sale price$168.00
Limited Availability
Margot Dress - Vista Stripe
Sale price$276.00
Female Co-Founded ♥︎
Avaya Half Zip Dress - Blue Nights
Sale price$178.00
Female Founded ♥︎
The Pretty Please Dress - Black
Sale price$228.00
Female Founded ♥︎
The Well Mannered Dress - White
Sale price$248.00