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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Female Founded ♥︎
Marea Abby Dress- Indigo Lattice-Marea-Happy on Main
Marea Abby Dress- Indigo Lattice
S M L
Sale price$298.00
Female Founded ♥︎
Embroidered Button Mini - Chennai Cobalt-Oliphant-Happy on MainEmbroidered Button Mini - Chennai Cobalt-Oliphant-Happy on Main
Embroidered Button Mini - Chennai Cobalt
L
Sale price$198.00 Regular price$268.00

1 color available
Female Founded ♥︎
The One That Got Away Dress - Black / Ivory Dits-Favorite Daughter-Happy on MainThe One That Got Away Dress - Black / Ivory Dits-Favorite Daughter-Happy on Main
The One That Got Away Dress - Black / Ivory Dits
0 4
Sale price$278.00
Demi Poplin Midi Dress - Olive Stripe-Marine Layer-Happy on Main
Demi Poplin Midi Dress - Olive Stripe
XS S M L
Sale price$148.00
Camila Mini Dress - Light Wash-Marine Layer-Happy on Main
Camila Mini Dress - Light Wash
XS S M
Sale price$138.00
Miranda Dark Green Short Sleeve Romper-Farm Rio-Happy on Main
Miranda Dark Green Short Sleeve Romper
M L
Sale price$270.00
Sariyah Dress - Spaced Ditsy Yellow-MISA-Happy on Main
Sariyah Dress - Spaced Ditsy Yellow
S M
Sale price$410.00
Female Founded ♥︎
Lucy 4 Short Sleeve Dress - Arles Gothic Olive-Emerson Fry-Happy on MainLucy 4 Short Sleeve Dress - Arles Gothic Olive-Emerson Fry-Happy on Main
Lucy 4 Short Sleeve Dress - Arles Gothic Olive
XS S L
Sale price$218.00
Female Founded ♥︎
Raw Hem Terry Dress - Heather Grey-Lilla P-Happy on MainRaw Hem Terry Dress - Heather Grey-Lilla P-Happy on Main
Raw Hem Terry Dress - Heather Grey
XS S
Sale price$198.00
Female Founded ♥︎
The Naomi Dress-Favorite Daughter-Happy on MainThe Naomi Dress-Favorite Daughter-Happy on Main
The Naomi Dress
S L
Sale price$288.00

1 color available
Solace Denim Mini Dress-Z Supply-Happy on MainSolace Denim Mini Dress-Z Supply-Happy on Main
Solace Denim Mini Dress
XS S M L
Sale price$84.00

1 color available
Cornelia Poplin Midi Dress-Z Supply-Happy on MainCornelia Poplin Midi Dress-Z Supply-Happy on Main
Cornelia Poplin Midi Dress
XS S M L
Sale price$128.00

1 color available
Nadine Palm Maxi Dress-Z Supply-Happy on MainNadine Palm Maxi Dress-Z Supply-Happy on Main
Nadine Palm Maxi Dress
XS S M
Sale price$138.00

1 color available
Tahina Palm Mini Dress-Z Supply-Happy on MainTahina Palm Mini Dress-Z Supply-Happy on Main
Tahina Palm Mini Dress
M L
Sale price$138.00

1 color available
Monterey Dress-Amanda Uprichard-Happy on Main
Monterey Dress
L
Sale price$299.00

1 color available
After Hours Midi Dress-Dressy Dresses-Happy on MainAfter Hours Midi Dress-Dressy Dresses-Happy on Main
After Hours Midi Dress
S M
Sale price$120.00

1 color available
Female Founded ♥︎
Roll Sleeve Dress-Dressy Dresses-Happy on MainRoll Sleeve Dress-Dressy Dresses-Happy on Main
Roll Sleeve Dress
XS
Sale priceFrom $50.00 Regular price$258.00

3 colors available
Female Founded ♥︎
May Dress-Dressy Dresses-Happy on MainMay Dress-Dressy Dresses-Happy on Main
May Dress
XXS XS S
Sale price$75.00 Regular price$298.00

1 color available