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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Female Founded ♥︎ Limited Availability
Quilted Bandana Jacket-Marea-Happy on Main
Quilted Bandana Jacket Sale price$298.00
Female Founded ♥︎
Camilla Cardigan - Oatmeal-Marea-Happy on Main
Camilla Cardigan - Oatmeal Sale price$248.00
Female Founded ♥︎
Camilla Cardigan - Ivory-Marea-Happy on Main
Camilla Cardigan - Ivory Sale price$248.00
Female Founded ♥︎ Limited Availability
Josie Tank - Navy/Dusty Blue Bandana-Marea-Happy on Main
Josie Tank - Navy/Dusty Blue Bandana Sale price$148.00
Female Founded ♥︎
Louisa Skirt - Navy/Dusty Blue Bandana-Marea-Happy on Main
Lydia Skirt - Navy/Dusty Blue Bandana Sale price$198.00
Female Founded ♥︎
Favorite Shirt - Tan/White StripeFavorite Shirt - Tan/White Stripe
Favorite Shirt - Tan/White Stripe Sale price$168.00
Female Founded ♥︎
Millie Rollneck Sweater - Chocolate/Ivory Stripe-Marea-Happy on Main
Millie Rollneck Sweater - Chocolate/Ivory Stripe Sale price$178.00
Female Founded ♥︎
Millie Rollneck Sweater - Ivory/Navy Stripe-Marea-Happy on Main
Millie Rollneck Sweater - Ivory/Navy Stripe Sale price$178.00
Female Founded ♥︎
Oversized Sweatshirt - Block Ciao - Grey Melange-Clare V.-Happy on Main
Oversized Sweatshirt - Block Ciao - Grey Melange Sale price$196.00
Female Founded ♥︎
Short Sleeve Oversized Sweatshirt - Navy-Clare V.-Happy on Main
Short Sleeve Oversized Sweatshirt - Navy Sale price$176.00
Female Founded ♥︎
Le Jogging Short - Navy-Clare V.-Happy on MainLe Jogging Short - Navy-Clare V.-Happy on Main
Le Jogging Short - Navy Sale price$146.00
Female Founded ♥︎ Limited Availability
Le Bangle - Masculin Feminin 10mm-Clare V.-Happy on Main
Le Bangle - Masculin Feminin 10mm Sale price$195.00
Female Founded ♥︎ Limited Availability
Margaux Charm Necklace - 24 - Multicolor-Clare V.-Happy on Main
Margaux Charm Necklace - 24 - Multicolor Sale price$175.00
Female Founded ♥︎ Limited Availability
Adjustable Crossbody Strap - Ciao with Double Stripe - Tan/Navy-Clare V.-Happy on Main
Adjustable Crossbody Strap - Ciao with Double Stripe - Tan/Navy Sale price$126.00
Female Founded ♥︎ Limited Availability
Grande Fanny - Medium Woven Diagonal - Twilight-Clare V.-Happy on Main
Grande Fanny - Medium Woven Diagonal - Twilight Sale price$396.00
Female Founded ♥︎ Limited Availability
Petite Fanny - Woven Zig Zag-Handbags-Happy on Main
Petite Fanny - Woven Zig Zag Sale price$346.00

1 color available
Female Founded ♥︎ Limited Availability
Moyen Messenger - Medium Woven Diagonal - Twilight-Clare V.-Happy on Main
Moyen Messenger - Medium Woven Diagonal - Twilight Sale price$526.00
Female Founded ♥︎ Limited Availability
Petit Moyen Messenger - Medium Woven Diagonal - Twilight-Clare V.-Happy on Main
Petit Moyen Messenger - Medium Woven Diagonal - Twilight Sale price$426.00
Female Founded ♥︎ Limited Availability
Sac Tout - Recycled Nylon Twill - Navy-Clare V.-Happy on Main
Sac Tout - Recycled Nylon Twill - Navy Sale price$296.00
Female Founded ♥︎ Limited Availability
Kathryn - Glossy Lizard - Red-Clare V.-Happy on Main
Kathryn - Glossy Lizard - Red Sale price$466.00
Female Founded ♥︎ Limited Availability
Petit Moyen Messenger - Suede with Whipstitch - Caramel-Clare V.-Happy on Main
Petit Moyen Messenger - Suede with Whipstitch - Caramel Sale price$425.00
Female Founded ♥︎ Limited Availability
Petite Fanny - Suede - Caramel-Clare V.-Happy on Main
Petite Fanny - Suede - Caramel Sale price$295.00
Limited Availability
Canvas Tote Bag - Chocolate Brown Trim -Runway Athletics-Happy on MainCanvas Tote Bag - Chocolate Brown Trim -Runway Athletics-Happy on Main
Canvas Tote Bag - Chocolate Brown Trim   Sale price$195.00
Daily Sweater - Ivory Organic-Emerson Fry-Happy on MainDaily Sweater - Ivory Organic-Emerson Fry-Happy on Main
Daily Sweater - Ivory Organic Sale price$258.00
Female Founded ♥︎
Carolyn Sweater - Ivory Stripe Black Organic-Emerson Fry-Happy on MainCarolyn Sweater - Ivory Stripe Black Organic-Emerson Fry-Happy on Main
Carolyn Sweater - Ivory Stripe Black Organic Sale price$238.00
Rb Miramar Terry Track Pull On - Sutton-Rag & Bone-Happy on MainRb Miramar Terry Track Pull On - Sutton-Rag & Bone-Happy on Main
Rb Miramar Terry Track Pull On - Sutton Sale price$228.00
Marin Multi Stripe Shirt - Blue Multi Stripe-Rag & Bone-Happy on MainMarin Multi Stripe Shirt - Blue Multi Stripe-Rag & Bone-Happy on Main
Marin Multi Stripe Shirt - Blue Multi Stripe Sale price$278.00
Spire Mary Jane - Coco Luxe-Rag & Bone-Happy on MainSpire Mary Jane - Coco Luxe-Rag & Bone-Happy on Main
Spire Mary Jane - Coco Luxe Sale price$328.00
Spire Mary Jane - Slate Luxe-Rag & Bone-Happy on MainSpire Mary Jane - Slate Luxe-Rag & Bone-Happy on Main
Spire Mary Jane - Slate Luxe Sale price$328.00
Limited Availability
Harlow Baseball Cap - Roxco-Rag & Bone-Happy on Main
Harlow Baseball Cap - Roxco Sale price$98.00
Kelly Perfect Tee - Heather Grey-Rag & Bone-Happy on MainKelly Perfect Tee - Heather Grey-Rag & Bone-Happy on Main
Kelly Perfect Tee - Heather Grey Sale price$108.00
Kelly Perfect Tee - Black-Rag & Bone-Happy on MainKelly Perfect Tee - Black-Rag & Bone-Happy on Main
Kelly Perfect Tee - Black Sale price$108.00
Kelly Perfect Tee - White-Rag & Bone-Happy on MainKelly Perfect Tee - White-Rag & Bone-Happy on Main
Kelly Perfect Tee - White Sale price$108.00
Limited Availability
Gwenyth Dress - Mesa Palette-Olivia by Livro-Happy on MainGwenyth Dress - Mesa Palette-Olivia by Livro-Happy on Main
Gwenyth Dress - Mesa Palette Sale price$375.00
Limited Availability
Eden Pants - Mesa Palette-Olivia by Livro-Happy on MainEden Pants - Mesa Palette-Olivia by Livro-Happy on Main
Eden Pants - Mesa Palette Sale price$325.00
Female Founded ♥︎
Fairfax Short Sleeve Leather Jacket - Brown-LNA-Happy on MainFairfax Short Sleeve Leather Jacket - Brown-LNA-Happy on Main
Fairfax Short Sleeve Leather Jacket - Brown Sale price$220.00
Female Founded ♥︎
Vega Faux Leather Wrap Skirt - Brown-LNA-Happy on MainVega Faux Leather Wrap Skirt - Brown-LNA-Happy on Main
Vega Faux Leather Wrap Skirt - Brown Sale price$176.00
Aris Shirt - Trace Stripe-AGOLDE-Happy on Main
Aris Shirt - Trace Stripe Sale price$268.00
Arc Jean 32 - Arena-AGOLDE-Happy on MainArc Jean 32 - Arena-AGOLDE-Happy on Main
Arc Jean 32 - Arena Sale price$268.00
Ren - Sloe Berry-AGOLDE-Happy on Main
Ren - Sloe Berry Sale price$258.00
Luna Pieced Jean - Logical-AGOLDE-Happy on MainLuna Pieced Jean - Logical-AGOLDE-Happy on Main
Luna Pieced Jean - Logical Sale price$278.00
Ren 32 - Corduroy-AGOLDE-Happy on MainRen 32 - Corduroy-AGOLDE-Happy on Main
Ren 32 - Corduroy Sale price$258.00
Female Founded ♥︎
Blair Tank - Cacao-LNA-Happy on Main
Blair Tank - Cacao Sale price$95.00
Female Founded ♥︎
Verge Pant - Cacao-LNA-Happy on Main
Verge Pant - Cacao Sale price$158.00
Female Founded ♥︎
James Sherpa Half Zip - Spotted Animal-LNA-Happy on Main
James Sherpa Half Zip - Spotted Animal Sale price$180.00
Female Founded ♥︎
Shaden Cotton Crew-Casual Tops-Happy on MainShaden Cotton Crew-Casual Tops-Happy on Main
Shaden Cotton Crew Sale price$80.00

1 color available
Female Founded ♥︎
The Short Sport Coat - Black-Favorite Daughter-Happy on MainThe Short Sport Coat - Black-Favorite Daughter-Happy on Main
The Short Sport Coat - Black Sale price$498.00
Female Founded ♥︎ Limited Availability
The Triangle Scarf - Ganache-Favorite Daughter-Happy on MainThe Triangle Scarf - Ganache-Favorite Daughter-Happy on Main
The Triangle Scarf - Ganache Sale price$88.00