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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Accessories (15)

Beauty + Wellness (3)

Casual Tops (33)

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Price

$ to $

Product type

Accessories (15)

Beauty + Wellness (3)

Casual Tops (33)

Denim (14)

Dresses (20)

Handbags (6)

Happy Merch (2)

Jewelry (12)

Lounge (56)

Outerwear (12)

Pants (16)

Shorts (10)

Skirts (6)

Sweaters (15)

Swim (1)

Tanks + Tees (31)

Size

XXS (10)

XS (180)

XS/S (2)

S (187)

S/M (1)

M (185)

M/L (2)

L (149)

XL (5)

0 (2)

2 (3)

4 (3)

6 (3)

7 (1)

8 (3)

23 (6)

24 (18)

25 (20)

26 (20)

27 (20)

28 (20)

29 (20)

30 (13)

31 (2)

One Size (1)

OS (1)

Female Founded ♥︎

Paloma Crew - Lime-The Upside-Happy on Main

Paloma Crew - Lime-The Upside-Happy on Main

Paloma Crew - Lime

M L

Sale price$140.00

1 color available

Female Founded ♥︎

Petra Flare Pant - Navy-The Upside-Happy on Main

Petra Flare Pant - Navy-The Upside-Happy on Main

Petra Flare Pant - Navy

XS

Sale price$200.00

1 color available

Female Founded ♥︎

Vieques Glass Bracelet - Speckled Blue-Wear Loulu X Happy on Main-Happy on Main

Vieques Glass Bracelet - Speckled Blue

Sale price$48.00

1 color available

Female Founded ♥︎

Spacedye Keep Pace 3" Mid-Rise Short - Pink Glow Heather-Beyond Yoga-Happy on Main

Spacedye Keep Pace 3" Mid-Rise Short - Pink Glow Heather-Beyond Yoga-Happy on Main

Spacedye Keep Pace 3" Mid-Rise Short - Pink Glow Heather

XS S M

Sale price$68.00

Female Founded ♥︎

Spacedye Slim Racerback Cropped Tank - Bright Emerald Heather-Beyond Yoga-Happy on Main

Spacedye Slim Racerback Cropped Tank - Bright Emerald Heather-Beyond Yoga-Happy on Main

Spacedye Slim Racerback Cropped Tank - Bright Emerald Heather

XS S M L

Sale price$68.00

Female Co-Founded ♥︎

Roxbury Zip-Through - Ivory Marl-Varley-Happy on Main

Roxbury Zip-Through - Ivory Marl-Varley-Happy on Main

Roxbury Zip-Through - Ivory Marl

XS S M

Sale price$178.00

Female Co-Founded ♥︎

The Cargo Pant 25 - Ivory Marl-Varley-Happy on Main

The Cargo Pant 25 - Ivory Marl-Varley-Happy on Main

The Cargo Pant 25 - Ivory Marl

XS S M

Sale price$132.00

Female Co-Founded ♥︎

Ritchie Short Sleeve Sweat - Ivory Marl-Varley-Happy on Main

Ritchie Short Sleeve Sweat - Ivory Marl-Varley-Happy on Main

Ritchie Short Sleeve Sweat - Ivory Marl

XXS XS S M

Sale price$138.00

Female Co-Founded ♥︎

The Slim Cuff Pant 25" - Navy-Varley-Happy on Main

The Slim Cuff Pant 25" - Navy-Varley-Happy on Main

The Slim Cuff Pant 25" - Navy

S M L

Sale price$128.00

Female Co-Founded ♥︎

Astley Active Sock - White/Ash Blue-Varley-Happy on Main

Astley Active Sock - White/Ash Blue-Varley-Happy on Main

Astley Active Sock - White/Ash Blue

S/M

Sale price$22.00

Nova Crop High Rise Wide Leg - Azul-Z Supply-Happy on Main

Nova Crop High Rise Wide Leg - Azul-Z Supply-Happy on Main

Nova Crop High Rise Wide Leg - Azul

24 25 26 27 28 29

Sale price$168.00

Noelle Textured Tank Top - Whisper White-Z Supply-Happy on Main

Noelle Textured Tank Top - Whisper White-Z Supply-Happy on Main

Noelle Textured Tank Top - Whisper White

XS S M L

Sale price$58.00

Andre Wide Leg Pant - Whisper White-Z Supply-Happy on Main

Andre Wide Leg Pant - Whisper White-Z Supply-Happy on Main

Andre Wide Leg Pant - Whisper White

XS S M L

Sale price$88.00

Female Founded ♥︎

Soleil Necklace - Tiger's Eye-Wear Loulu X Happy on Main-Happy on Main

Soleil Necklace - Tiger's Eye-Wear Loulu X Happy on Main-Happy on Main

Soleil Necklace - Tiger's Eye

Sale price$98.00

Female Founded ♥︎

Heart Charm-Wear Loulu X Happy on Main-Happy on Main

Heart Charm-Wear Loulu X Happy on Main-Happy on Main

Sale price$16.00

5 colors available

Female Founded ♥︎

Tilla Necklace - Bougainvillea-Wear Loulu X Happy on Main-Happy on Main

Tilla Necklace - Bougainvillea

Sale price$76.00

Female Founded ♥︎

Citrus Necklace - Lime-Wear Loulu X Happy on Main-Happy on Main

Citrus Necklace - Lime-Wear Loulu X Happy on Main-Happy on Main

Citrus Necklace - Lime

Sale price$84.00

Female Founded ♥︎

Citrus Necklace - Lemon-Wear Loulu X Happy on Main-Happy on Main

Citrus Necklace - Lemon-Wear Loulu X Happy on Main-Happy on Main

Citrus Necklace - Lemon

Sale price$88.00

Female Founded ♥︎

Après Soleil Necklace-Wear Loulu X Happy on Main-Happy on Main

Après Soleil Necklace-Wear Loulu X Happy on Main-Happy on Main

Après Soleil Necklace

Sale price$88.00

Lexa Sweater skirt - Cloud-Z Supply-Happy on Main

Lexa Sweater skirt - Cloud-Z Supply-Happy on Main

Lexa Sweater skirt - Cloud

S M L

Sale price$110.00

1 color available

The Perfect Line Top - La Palma-Z Supply-Happy on Main

The Perfect Line Top - La Palma-Z Supply-Happy on Main

The Perfect Line Top - La Palma

XS M

Sale price$79.00

1 color available

The Perfect Line Top - Blue Light-Z Supply-Happy on Main

The Perfect Line Top - Blue Light-Z Supply-Happy on Main

The Perfect Line Top - Blue Light

XS S

Sale price$79.00

1 color available

Female Founded ♥︎

Lucy Pointelle Cardigan - Ivory-Marea-Happy on Main

Lucy Pointelle Cardigan - Ivory-Marea-Happy on Main

Lucy Pointelle Cardigan - Ivory

XS

Sale price$198.00

1 color available

Female Founded ♥︎

Lake Sweater - Ivory/Chartreuse-Marea-Happy on Main

Lake Sweater - Ivory/Chartreuse-Marea-Happy on Main

Lake Sweater - Ivory/Chartreuse

L

Sale price$168.00

Female Founded ♥︎

Marea Abby Dress- Indigo Lattice-Marea-Happy on Main

Marea Abby Dress- Indigo Lattice

S M L

Sale price$298.00

Female Founded ♥︎

Marea Flower Intarsia Shawl Cardigan - Navy-Marea-Happy on Main

Marea Flower Intarsia Shawl Cardigan - Navy-Marea-Happy on Main

Marea Flower Intarsia Shawl Cardigan - Navy

XS L

Sale price$268.00

Knoxville Ribbed Tank - Navy-Maison Wheat-Happy on Main

Knoxville Ribbed Tank - Navy

S

Sale price$94.00

Female Founded ♥︎

Santa Fe Brielle Scoop Bra - Jungle Green-The Upside-Happy on Main

Santa Fe Brielle Scoop Bra - Jungle Green-The Upside-Happy on Main

Santa Fe Brielle Scoop Bra - Jungle Green

S M

Sale price$90.00

Female Founded ♥︎

Moonstone 25in Midi Pant - Black-The Upside-Happy on Main

Moonstone 25in Midi Pant - Black-The Upside-Happy on Main

Moonstone 25in Midi Pant - Black

XS S M

Sale price$120.00

Female Founded ♥︎

Moonstone Zoe Bra - Black-The Upside-Happy on Main

Moonstone Zoe Bra - Black-The Upside-Happy on Main

Moonstone Zoe Bra - Black

S M

Sale price$90.00

Female Founded ♥︎

Embroidered Button Mini - Chennai Cobalt-Oliphant-Happy on Main

Embroidered Button Mini - Chennai Cobalt-Oliphant-Happy on Main

Embroidered Button Mini - Chennai Cobalt

L

Sale price$198.00

Regular price$268.00

1 color available

Female Founded ♥︎

Stone and Pearl Wristlet-Ossa-Happy on Main

Stone and Pearl Wristlet-Ossa-Happy on Main

Stone and Pearl Wristlet

Sale price$85.00

2 colors available

Female Founded ♥︎

Et Cetera Wristlet-Ossa-Happy on Main

Et Cetera Wristlet-Ossa-Happy on Main

Et Cetera Wristlet

Sale price$95.00

1 color available

Female Founded ♥︎

Cherry and Pearl Ballchain Wristlet-Ossa-Happy on Main

Cherry and Pearl Ballchain Wristlet-Ossa-Happy on Main

Cherry and Pearl Ballchain Wristlet

Sale price$95.00

1 color available

Happy Stripe Travel Tote - COLA-Freya-Happy on Main

Happy Stripe Travel Tote - COLA

OS

Sale price$195.00

Female Founded ♥︎

The One That Got Away Dress - Black / Ivory Dits-Favorite Daughter-Happy on Main

The One That Got Away Dress - Black / Ivory Dits-Favorite Daughter-Happy on Main

The One That Got Away Dress - Black / Ivory Dits

0 4

Sale price$278.00

100% Cashmere Sienna Elbow Sleeve Crew without Lurex - Bliss

S M

Sale price$277.00

Cloud 9 Terry Sweatshirt - Heather Grey-Marine Layer-Happy on Main

Cloud 9 Terry Sweatshirt - Heather Grey

XS S

Sale price$108.00

Demi Poplin Midi Dress - Olive Stripe-Marine Layer-Happy on Main

Demi Poplin Midi Dress - Olive Stripe

XS S M L

Sale price$148.00

Camila Mini Dress - Light Wash-Marine Layer-Happy on Main

Camila Mini Dress - Light Wash

XS S M

Sale price$138.00

Piper Knit Resort Shirt - Warm Wave-Marine Layer-Happy on Main

Piper Knit Resort Shirt - Warm Wave

S M L

Sale price$128.00

Luxe Sueded Crew Tee - Red/White Stripe-Marine Layer-Happy on Main

Luxe Sueded Crew Tee - Red/White Stripe

S M L

Sale price$58.00

Lexi Rib Sun-In Crew Tee - Faded Olive-Marine Layer-Happy on Main

Lexi Rib Sun-In Crew Tee - Faded Olive-Marine Layer-Happy on Main

Lexi Rib Sun-In Crew Tee - Faded Olive

XS S M L

Sale price$58.00

Female Founded ♥︎

Pointelle Tank-Marea-Happy on Main

Pointelle Tank-Marea-Happy on Main

Pointelle Tank

XS S M L

Sale price$58.00

2 colors available

Female Founded ♥︎

Pointelle Cardigan-Marea-Happy on Main

Pointelle Cardigan

XS S L M

Sale price$118.00

3 colors available

Ftwt Logan Wide - River-Rag & Bone-Happy on Main

Ftwt Logan Wide - River-Rag & Bone-Happy on Main

Ftwt Logan Wide - River

23 24 25 26 29

Sale price$278.00

The Essential Rib SS Crew - Black-Rag & Bone-Happy on Main

The Essential Rib SS Crew - Black-Rag & Bone-Happy on Main

The Essential Rib SS Crew - Black

XS S L

Sale price$128.00

The Essential Rib SS Crew - White-Rag & Bone-Happy on Main

The Essential Rib SS Crew - White

XS L

Sale price$128.00

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Happy on Main

81 Main Street
Concord, MA
(978) 505-4120

Mon–Sat: 10am–5pm
Sunday: 12pm–4pm

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