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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Limited Availability
Maud Dress - Faux Suade-MISA-Happy on MainMaud Dress - Faux Suade-MISA-Happy on Main
Maud Dress - Faux Suade Sale price$390.00
Mana Skirt - Emerald Tile Mix-MISA-Happy on MainMana Skirt - Emerald Tile Mix-MISA-Happy on Main
Mana Skirt - Emerald Tile Mix Sale price$270.00
Limited Availability
Halo Top - Emerald Tile-MISA-Happy on MainHalo Top - Emerald Tile-MISA-Happy on Main
Halo Top - Emerald Tile Sale price$256.00
Limited Availability
Kira Vest - Dark Brown-MISA-Happy on MainKira Vest - Dark Brown-MISA-Happy on Main
Kira Vest - Dark Brown Sale price$345.00
Celine Top - Emerald Tile Small-MISA-Happy on MainCeline Top - Emerald Tile Small-MISA-Happy on Main
Celine Top - Emerald Tile Small Sale price$296.00
Pure Popover - Biscuit-Lisa Todd-Happy on Main
Pure Popover - Biscuit Sale price$346.00
Sneak Peek Top - Spice Red-Lisa Todd-Happy on Main
Sneak Peek Top - Spice Red Sale price$240.00
Limited Availability
Cosmic Rodeo Cashmere Bandana Sweater Wrap - Lily/Taupe-Freya-Happy on MainCosmic Rodeo Cashmere Bandana Sweater Wrap - Lily/Taupe-Freya-Happy on Main
Cosmic Rodeo Cashmere Bandana Sweater Wrap - Lily/Taupe Sale price$295.00
Limited Availability
Gaia Cashmere Bandana - Ivory/Midnight-Freya-Happy on MainGaia Cashmere Bandana - Ivory/Midnight-Freya-Happy on Main
Gaia Cashmere Bandana - Ivory/Midnight Sale price$295.00
Limited Availability
Celestial Bird Cashmere Bandana Sweater Wrap - Cranberry/Rose-Freya-Happy on MainCelestial Bird Cashmere Bandana Sweater Wrap - Cranberry/Rose-Freya-Happy on Main
Celestial Bird Cashmere Bandana Sweater Wrap - Cranberry/Rose Sale price$295.00
Limited Availability
Mini Cosmic Rodeo Cashmere Bandana - Ivory/Plum/Azure-Freya-Happy on MainMini Cosmic Rodeo Cashmere Bandana - Ivory/Plum/Azure-Freya-Happy on Main
Mini Cosmic Rodeo Cashmere Bandana - Ivory/Plum/Azure Sale price$186.00
Limited Availability
Mini Cosmic Rodeo Cashmere Bandana - Pearl Grey/Navy-Freya-Happy on MainMini Cosmic Rodeo Cashmere Bandana - Pearl Grey/Navy-Freya-Happy on Main
Mini Cosmic Rodeo Cashmere Bandana - Pearl Grey/Navy Sale price$186.00
Limited Availability
Gaia Cashmere Bandana - Ginger/Black-Freya-Happy on MainGaia Cashmere Bandana - Ginger/Black-Freya-Happy on Main
Gaia Cashmere Bandana - Ginger/Black Sale price$295.00
Limited Availability
Gaia Cashmere Bandana - Mauve/Brown-Freya-Happy on MainGaia Cashmere Bandana - Mauve/Brown-Freya-Happy on Main
Gaia Cashmere Bandana - Mauve/Brown Sale price$295.00
Limited Availability
Gaia Silk Fringe Bandana - Raspberry/Lavender-Freya-Happy on MainGaia Silk Fringe Bandana - Raspberry/Lavender-Freya-Happy on Main
Gaia Silk Fringe Bandana - Raspberry/Lavender Sale price$280.00
Limited Availability
Gaia Silk Fringe Bandana - Sunflower/Scarlet-Freya-Happy on MainGaia Silk Fringe Bandana - Sunflower/Scarlet-Freya-Happy on Main
Gaia Silk Fringe Bandana - Sunflower/Scarlet Sale price$280.00
Limited Availability
Alchemist Triangle Scarf - Navy/Lime-Freya-Happy on MainAlchemist Triangle Scarf - Navy/Lime-Freya-Happy on Main
Alchemist Triangle Scarf - Navy/Lime Sale price$295.00
Limited Availability
Dewi - Mocha-Rino & Pelle-Happy on MainDewi - Mocha-Rino & Pelle-Happy on Main
Dewi - Mocha Sale price$160.00
Limited Availability
Dewi - Black-Rino & Pelle-Happy on MainDewi - Black-Rino & Pelle-Happy on Main
Dewi - Black Sale price$160.00
Limited Availability
Madai - Urban Teal-Rino & Pelle-Happy on MainMadai - Urban Teal-Rino & Pelle-Happy on Main
Madai - Urban Teal Sale price$176.00
Emma Embellished LS Crew - Ivory-Rag & Bone-Happy on MainEmma Embellished LS Crew - Ivory-Rag & Bone-Happy on Main
Emma Embellished LS Crew - Ivory Sale price$498.00
Limited Availability
Jada Brushed Cashmere Crew - Heather Grey-Rag & Bone-Happy on MainJada Brushed Cashmere Crew - Heather Grey-Rag & Bone-Happy on Main
Jada Brushed Cashmere Crew - Heather Grey Sale price$598.00
Sutton Full Slim Cigarette - Dark Rinse-Rag & Bone-Happy on MainSutton Full Slim Cigarette - Dark Rinse-Rag & Bone-Happy on Main
Sutton Full Slim Cigarette - Dark Rinse Sale price$258.00
Faux Suede Cam Full Straight - Dark Brown-Rag & Bone-Happy on MainFaux Suede Cam Full Straight - Dark Brown-Rag & Bone-Happy on Main
Faux Suede Cam Full Straight - Dark Brown Sale price$398.00
Sonny Silk Blouse - Sand-Rag & Bone-Happy on MainSonny Silk Blouse - Sand-Rag & Bone-Happy on Main
Sonny Silk Blouse - Sand Sale price$398.00
Spire Mary Jane - Slate Luxe-Rag & Bone-Happy on MainSpire Mary Jane - Slate Luxe-Rag & Bone-Happy on Main
Spire Mary Jane - Slate Luxe Sale price$328.00
Spire Mary Jane - Coco Luxe-Rag & Bone-Happy on MainSpire Mary Jane - Coco Luxe-Rag & Bone-Happy on Main
Spire Mary Jane - Coco Luxe Sale price$328.00
Limited Availability
Harlow Baseball Cap - Roxco-Rag & Bone-Happy on Main
Harlow Baseball Cap - Roxco Sale price$98.00
Miramar Terry Jogger Pant - Nolita-Rag & Bone-Happy on MainMiramar Terry Jogger Pant - Nolita-Rag & Bone-Happy on Main
Miramar Terry Jogger Pant - Nolita Sale price$198.00
Limited Availability
Jada Brushed Cashmere Bandana Scarf - Dark Brown-Rag & Bone-Happy on MainJada Brushed Cashmere Bandana Scarf - Dark Brown-Rag & Bone-Happy on Main
Jada Brushed Cashmere Bandana Scarf - Dark Brown Sale price$298.00
Limited Availability
Blake Wool Blend Beanie - Ivory-Rag & Bone-Happy on MainBlake Wool Blend Beanie - Ivory-Rag & Bone-Happy on Main
Blake Wool Blend Beanie - Ivory Sale price$98.00
Limited Availability
Blake Wool Blend Beanie - Camel-Rag & Bone-Happy on MainBlake Wool Blend Beanie - Camel-Rag & Bone-Happy on Main
Blake Wool Blend Beanie - Camel Sale price$98.00
Harlow LR Full Slim Straight - Mill Jewel-Rag & Bone-Happy on Main
Harlow LR Full Slim Straight - Mill Jewel Sale price$298.00
Limited Availability
Miramar Terry Wide Track Pant - Washed Black-Rag & Bone-Happy on MainMiramar Terry Wide Track Pant - Washed Black-Rag & Bone-Happy on Main
Miramar Terry Wide Track Pant - Washed Black Sale price$218.00
Limited Availability
Miramar Terry Wide Track Pant - Coney-Rag & Bone-Happy on MainMiramar Terry Wide Track Pant - Coney-Rag & Bone-Happy on Main
Miramar Terry Wide Track Pant - Coney Sale price$218.00
Limited Availability
Featherweight Logan Pull On Track Pant - Ecru Sport-Rag & Bone-Happy on MainFeatherweight Logan Pull On Track Pant - Ecru Sport-Rag & Bone-Happy on Main
Featherweight Logan Pull On Track Pant - Ecru Sport Sale price$298.00
Limited Availability
Hoktown Jacket - Marronnier Chine-American Vintage-Happy on MainHoktown Jacket - Marronnier Chine-American Vintage-Happy on Main
Hoktown Jacket - Marronnier Chine Sale price$285.00
Limited Availability
Hoktown Jacket - Varan Chine-American Vintage-Happy on MainHoktown Jacket - Varan Chine-American Vintage-Happy on Main
Hoktown Jacket - Varan Chine Sale price$285.00
Limited Availability
Hoktown Jacket - Pink Acid Chine-American Vintage-Happy on MainHoktown Jacket - Pink Acid Chine-American Vintage-Happy on Main
Hoktown Jacket - Pink Acid Chine Sale price$285.00
Limited Availability
Hoktown Jacket - Bordeaux Chine-American Vintage-Happy on MainHoktown Jacket - Bordeaux Chine-American Vintage-Happy on Main
Hoktown Jacket - Bordeaux Chine Sale price$285.00
Limited Availability
Hoktown Jacket - Prunelle Chine-American Vintage-Happy on MainHoktown Jacket - Prunelle Chine-American Vintage-Happy on Main
Hoktown Jacket - Prunelle Chine Sale price$285.00
Limited Availability
Hoktown Jacket - Sunset Chine-American Vintage-Happy on MainHoktown Jacket - Sunset Chine-American Vintage-Happy on Main
Hoktown Jacket - Sunset Chine Sale price$285.00
Limited Availability
Vito Cardigan - Blanc-American Vintage-Happy on MainVito Cardigan - Blanc-American Vintage-Happy on Main
Vito Cardigan - Blanc Sale price$245.00
Vito Cardigan - Cafe Chine-American Vintage-Happy on MainVito Cardigan - Cafe Chine-American Vintage-Happy on Main
Vito Cardigan - Cafe Chine Sale price$245.00
Vito Cardigan - Gris Clair Chine-American Vintage-Happy on MainVito Cardigan - Gris Clair Chine-American Vintage-Happy on Main
Vito Cardigan - Gris Clair Chine Sale price$245.00
Limited Availability
Ouity Sweater - Choco Chine-American Vintage-Happy on MainOuity Sweater - Choco Chine-American Vintage-Happy on Main
Ouity Sweater - Choco Chine Sale price$140.00
Limited Availability
Virow Sweater - Kaki Multichine-American Vintage-Happy on MainVirow Sweater - Kaki Multichine-American Vintage-Happy on Main
Virow Sweater - Kaki Multichine Sale price$225.00
Limited Availability
Sonoma T-Shirt - Gris Chine-American Vintage-Happy on MainSonoma T-Shirt - Gris Chine-American Vintage-Happy on Main
Sonoma T-Shirt - Gris Chine Sale price$115.00