New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
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Female Founded ♥︎
Limited Availability
Jenna Top - Floral Bouquet
Sale price$148.00
Limited Availability
Kyle Shirt - Oceano
Sale price$245.00
Limited Availability
Kyle Shirt - White
Sale price$195.00
Female Founded ♥︎
Limited Availability
Mandarin Collar Top - Etoile Vine Indigo Organic
Sale price$148.00
Female Founded ♥︎
Limited Availability
Vacation Top - Midnight Linen
Sale price$118.00
Alessia Knit Tank - Summer Fig
Sale price$110.00
Female Co-Founded ♥︎
Shea Crop Tank - Thyme
Sale price$128.00
Female Co-Founded ♥︎
Marla Button Placket Tank - Pristine
Sale price$128.00
Female Co-Founded ♥︎
Gaelle Polo Knit Top - Snow White / Black
Sale price$128.00
Female Co-Founded ♥︎
Aldcroft Stitch Knit Tank - Snow White
Sale price$98.00
Female Co-Founded ♥︎
Callie Knit Top - Thistle Down
Sale price$110.00
Avra Top - White
Sale price$245.00
Female Founded ♥︎
Loretta Quarter Button Down Luxe Rib Tank Top - White
Sale price$76.00
Female Founded ♥︎
Everett Jersery Stripe Boxy Crewneck Tee - Driftwood/White Stripe
Sale price$90.00
Nellie Top - Marbella Flora
Sale price$185.00
Female Founded ♥︎
Limited Availability
Ribbed Slub Crewneck - White
Sale price$118.00
Female Founded ♥︎
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe
Sale price$128.00
Female Founded ♥︎
Elbow Sleeve Button Down Tee - Sage
Sale price$158.00
Female Founded ♥︎
Striped Sleeveless Shirt - Lavender Stripe
Sale price$148.00
Adine Shrunken Tee - Lemon Drop
Sale price$88.00
Limited Availability
Harper Tee - Heather Grey
Sale price$74.00
Limited Availability
Ribbed Crop Tank Top - Sun
Sale price$62.00
Limited Availability
Ribbed Crop Tank Top - Navy
Sale price$62.00
LS Polo Shirt - Periwinkle
Sale price$128.00
Female Founded ♥︎
Spacedye Forever Waist Length Tank - Cloud White
Sale price$74.00
Female Founded ♥︎
Limited Availability
Archie Collared Knit Polo - White
Sale price$140.00
Female Founded ♥︎
Soho Rhea Collared Top - Khaki
Sale price$160.00
Limited Availability
Tourist Tee - White
Sale price$38.00
Female Founded ♥︎
Limited Availability
Mandarin Collar Top - Cloud Seersucker Organic
Sale price$138.00
Rita Top - White
Sale price$242.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash
Sale price$118.00
Limited Availability
Adine Shrunken Tee - Cosmos
Sale price$88.00
1 color available
Lexi Rib Sun-In High Neck Crop Tank
Sale priceFrom $48.00
3 colors available
Female Founded ♥︎
Long Sleeve Ribbed Crew
Sale price$88.00
3 colors available
Clarke Rib Tank - Lychee
Sale price$48.00
Luxe Star Tank - White
Sale price$58.00
Clarke Rib Tank - Eclipse
Sale price$48.00
Limited Availability
Helena Striped Shirt - Sea Salt
Sale price$84.00
Boa Rib Tank - White
Sale price$48.00
Female Founded ♥︎
The There for You Top - Navy
Sale price$168.00
Female Founded ♥︎
Limited Availability
Courtship Henri Collared Top - Cream
Sale price$130.00
Female Founded ♥︎
Limited Availability
Fenway Wales Knit Tank - Cream
Sale price$120.00
Charli Top - Eclipse
Sale price$68.00
Limited Availability
Heidi Top - Azul Lace
Sale price$195.00
Female Founded ♥︎
Limited Availability
Everly Top - BLUSEER
Sale price$148.00
Female Founded ♥︎
Limited Availability
Roma Top 2 - Indigo
Sale price$168.00
KR Tank - Indigo Blue
Sale price$88.00
Mia Lightweight Oxford Shirt - Oxford Pink
Sale price$248.00