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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Noelle Textured Tank Top - Whisper White-Z Supply-Happy on MainNoelle Textured Tank Top - Whisper White-Z Supply-Happy on Main
Noelle Textured Tank Top - Whisper White
XS S M L
Sale price$58.00
The Perfect Line Top - La Palma-Z Supply-Happy on MainThe Perfect Line Top - La Palma-Z Supply-Happy on Main
The Perfect Line Top - La Palma
XS M
Sale price$79.00

1 color available
The Perfect Line Top - Blue Light-Z Supply-Happy on MainThe Perfect Line Top - Blue Light-Z Supply-Happy on Main
The Perfect Line Top - Blue Light
XS S
Sale price$79.00

1 color available
Knoxville Ribbed Tank - Navy-Maison Wheat-Happy on Main
Knoxville Ribbed Tank - Navy
S
Sale price$94.00
Piper Knit Resort Shirt - Warm Wave-Marine Layer-Happy on Main
Piper Knit Resort Shirt - Warm Wave
S M L
Sale price$128.00
Luxe Sueded Crew Tee - Red/White Stripe-Marine Layer-Happy on Main
Luxe Sueded Crew Tee - Red/White Stripe
S M L
Sale price$58.00
Lexi Rib Sun-In Crew Tee - Faded Olive-Marine Layer-Happy on MainLexi Rib Sun-In Crew Tee - Faded Olive-Marine Layer-Happy on Main
Lexi Rib Sun-In Crew Tee - Faded Olive
XS S M L
Sale price$58.00
The Essential Rib SS Crew - Black-Rag & Bone-Happy on MainThe Essential Rib SS Crew - Black-Rag & Bone-Happy on Main
The Essential Rib SS Crew - Black
XS S L
Sale price$128.00
The Essential Rib SS Crew - White-Rag & Bone-Happy on Main
The Essential Rib SS Crew - White
XS L
Sale price$128.00
All Over Cherry Tee - Whtmt-Rag & Bone-Happy on MainAll Over Cherry Tee - Whtmt-Rag & Bone-Happy on Main
All Over Cherry Tee - Whtmt
XS S M
Sale price$138.00
Lucia Stripe Poplin Shirt - Brwst-Rag & Bone-Happy on Main
Lucia Stripe Poplin Shirt - Brwst
S M
Sale price$248.00
Marin Cropped Shirt - White-Rag & Bone-Happy on MainMarin Cropped Shirt - White-Rag & Bone-Happy on Main
Marin Cropped Shirt - White
S M L
Sale price$268.00
Apres Waffle Set - Seamoss-Faherty-Happy on MainApres Waffle Set - Seamoss-Faherty-Happy on Main
Apres Waffle Pant - Seamoss
M L
Sale price$64.00 Regular price$128.00

1 color available
Female Founded ♥︎
The Date Blouse - Black-Favorite Daughter-Happy on MainThe Date Blouse - Black-Favorite Daughter-Happy on Main
The Date Blouse - Black
S
Sale price$198.00
Female Founded ♥︎
Dillon Tee - Soft Ivory-LNA-Happy on Main
Dillon Tee - Soft Ivory
XS S M L
Sale price$88.00
Female Founded ♥︎
Kori Stripe Short Sleeve - Red/Ivory Stripe-LNA-Happy on MainKori Stripe Short Sleeve - Red/Ivory Stripe-LNA-Happy on Main
Kori Stripe Short Sleeve - Red/Ivory Stripe
XS S M
Sale price$128.00
Female Founded ♥︎
Kairi Tank - Red Chambray-LNA-Happy on MainKairi Tank - Red Chambray-LNA-Happy on Main
Kairi Tank - Red Chambray
S M L
Sale price$99.00
Celine Top - Spaced Ditsy Ivory-MISA-Happy on Main
Celine Top - Spaced Ditsy Ivory
S
Sale price$295.00
Female Founded ♥︎
Jada Waffle Vneck Tee - Navy-perfectwhitetee-Happy on Main
Jada Waffle Vneck Tee - Navy
XS S L
Sale price$98.00
Female Founded ♥︎
Jada Waffle Vneck Tee - White-perfectwhitetee-Happy on Main
Jada Waffle Vneck Tee - White
XS M L
Sale price$98.00
Female Founded ♥︎
Everett Stripe Boxy Crewneck Tee - Powder Blue Stripe-perfectwhitetee-Happy on Main
Everett Stripe Boxy Crewneck Tee - Powder Blue Stripe
XS S M L
Sale price$90.00
Female Founded ♥︎
Blondie Structured Rib Bra Friendly Tank - Powder Blue-perfectwhitetee-Happy on Main
Blondie Structured Rib Bra Friendly Tank - Powder Blue
XS S M L
Sale price$78.00
IN TRENCH - NATURAL-Lisa Todd-Happy on Main
IN TRENCH - NATURAL
S M L
Sale price$300.00
Female Founded ♥︎
Sienna Luxe Rib Cropped Long Sleeve - Charcoal-perfectwhitetee-Happy on Main
Sienna Luxe Rib Cropped Long Sleeve - Charcoal
XS S M L
Sale price$85.00
Female Founded ♥︎
Roma Top 2 - Indigo-Emerson Fry-Happy on MainRoma Top 2 - Indigo-Emerson Fry-Happy on Main
Roma Top 2 - Indigo
XXS XS S M
Sale price$168.00
Female Founded ♥︎
Relaxed Short Sleeve V-Neck Tee - Eucalyptus-Lilla P-Happy on MainRelaxed Short Sleeve V-Neck Tee - Eucalyptus-Lilla P-Happy on Main
Relaxed Short Sleeve V-Neck Tee - Eucalyptus
XS S L
Sale price$98.00
Female Founded ♥︎
Relaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on MainRelaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on Main
Relaxed Short Sleeve V-Neck Tee - White
XS S M
Sale price$98.00
Female Founded ♥︎
Oversized Terry Polo - Heather Grey-Lilla P-Happy on MainOversized Terry Polo - Heather Grey-Lilla P-Happy on Main
Oversized Terry Polo - Heather Grey
XS S M
Sale price$178.00
Female Founded ♥︎
Oversized Terry Polo - Rosewater-Lilla P-Happy on MainOversized Terry Polo - Rosewater-Lilla P-Happy on Main
Oversized Terry Polo - Rosewater
XS S M
Sale price$178.00
Female Founded ♥︎
Easy Raglan Button Down - Ecru-Lilla P-Happy on MainEasy Raglan Button Down - Ecru-Lilla P-Happy on Main
Easy Raglan Button Down - Ecru
XS S
Sale price$185.00
Edison Tee - White-AGOLDE-Happy on Main
Edison Tee - White
XS S M L
Sale price$88.00
Edison Tee - Nocturne-AGOLDE-Happy on Main
Edison Tee - Nocturne
XS S L
Sale price$88.00
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash
M L
Sale price$92.00
Chicago Long Sleeve - Oatmeal-Maison Wheat-Happy on MainChicago Long Sleeve - Oatmeal-Maison Wheat-Happy on Main
Chicago Long Sleeve - Oatmeal
XS M L
Sale price$108.00
Chicago Long Sleeve - Heather Grey-Maison Wheat-Happy on MainChicago Long Sleeve - Heather Grey-Maison Wheat-Happy on Main
Chicago Long Sleeve - Heather Grey
XS S M L
Sale price$108.00
Female Founded ♥︎
Classic Tee - Petal-Clare V.-Happy on Main
Classic Tee - Petal Sale price$125.00

1 color available
Adine Shrunken Tee-Basic Tanks + Tees-Happy on Main
Adine Shrunken Tee - Cosmos
L
Sale price$88.00

1 color available
Miles Terry Shirt-Z Supply-Happy on MainMiles Terry Shirt-Z Supply-Happy on Main
Miles Terry Shirt
XS S M
Sale price$74.00

1 color available
Player Polo Top-Z Supply-Happy on MainPlayer Polo Top-Z Supply-Happy on Main
Player Polo Top
XS S M L
Sale price$84.00

1 color available
Second Skin Off Shoulder Top-Z Supply-Happy on MainSecond Skin Off Shoulder Top-Z Supply-Happy on Main
Second Skin Off Shoulder Top - Black
XS M
Sale price$58.00

1 color available
Ramona Sweater Tank-Z Supply-Happy on MainRamona Sweater Tank-Z Supply-Happy on Main
Ramona Sweater Tank Sale price$84.00

1 color available
Raquel Lace Top-Z Supply-Happy on MainRaquel Lace Top-Z Supply-Happy on Main
Raquel Lace Top
XS S M L
Sale price$98.00

1 color available
Noelle Jersey Denim Top-Z Supply-Happy on MainNoelle Jersey Denim Top-Z Supply-Happy on Main
Noelle Jersey Denim Top
S M L
Sale price$58.00

1 color available
Noelle Jersey Top-Z Supply-Happy on MainNoelle Jersey Top-Z Supply-Happy on Main
Noelle Jersey Top
XS S M L
Sale price$54.00

1 color available
Clarke Rib Tank-Z Supply-Happy on MainClarke Rib Tank-Z Supply-Happy on Main
Clarke Rib Tank
XS M L
Sale price$48.00

1 color available
Tatiana Poplin Top-Z Supply-Happy on MainTatiana Poplin Top-Z Supply-Happy on Main
Tatiana Poplin Top
XS S M L
Sale price$110.00

1 color available
Camino Jersey Top-Z Supply-Happy on MainCamino Jersey Top-Z Supply-Happy on Main
Camino Jersey Top
M L
Sale price$54.00

1 color available
Sun Seeker Denim Tank-Z Supply-Happy on MainSun Seeker Denim Tank-Z Supply-Happy on Main
Sun Seeker Denim Tank
XS S M
Sale price$78.00

1 color available