New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Filters
Apres Waffle Henley - Seamoss
Sale price$128.00
1 color available
Feather Cloud Layering T Neck - Alpine Navy
Sale price$88.00
1 color available
Female Founded ♥︎
Jamie Recycled Cotton Long Sleeve - Navy
Sale price$85.00
Female Founded ♥︎
Jamie Recycled Cotton Long Sleeve - Fern Green
Sale price$85.00
Female Founded ♥︎
Jamie Recycled Cotton Long Sleeve - White
Sale price$85.00
1 color available
Elfie Rib LS Top - Blue Sapphire
Sale price$68.00
Female Founded ♥︎
Valyria Blouse - Rhinestone Pin Stripe
Sale price$158.00
Female Founded ♥︎
V-Neck Pintuck Blouse
Sale price$268.00
1 color available
Female Founded ♥︎
Sophie Top - Cornucopia
Sale price$168.00
Knoxville Ribbed Tank - White
Sale price$92.00
Knoxville Ribbed Tank - Heather Ash
Sale price$92.00
Houston Long Sleeve - Oatmeal
Sale price$132.00
Helena Hatchi Rib Long Sleeve - Heather Ash
Sale price$108.00
Franklin Square Neck - Navy
Sale price$92.00
Franklin Square Neck Tank - Heather Ash
Sale price$92.00
Franklin Square Neck - Black
Sale price$92.00
Chicago Ribbed Long Sleeve - Heather Ash
Sale price$118.00
Chicago Ribbed Long Sleeve - Black
Sale price$118.00
Chicago Long Sleeve - Oatmeal
Sale price$108.00
Chicago Long Sleeve - Heather Grey
Sale price$108.00
Austin Long Sleeve Tee - White
Sale price$108.00
Austin Long Sleeve Tee - Espresso
Sale price$108.00
Female Founded ♥︎
Amelia Long Sleeve Top - Vino
Sale price$168.00
1 color available
Female Founded ♥︎
Amelia Long Sleeve Top - Melange Grey
Sale price$168.00
Female Founded ♥︎
Favorite Daughter Cropped Collegiate Tee - Smoketree/Gardenia
Sale price$58.00
Straight Front Gathered LS 3” - Black
Sale price$158.00
Straight Front Gathered LS 3” - Kombu
Sale price$158.00
Adine Shrunken Tee - Cosmos
Sale price$88.00
1 color available
Female Founded ♥︎
Satin Button Down - Angora
Sale price$258.00
1 color available
Female Founded ♥︎
Long Sleeve Turtleneck Tee - Rope
Sale price$88.00
1 color available
Female Founded ♥︎
Classic Tee - Grey Melange
Sale price$100.00
1 color available
Female Founded ♥︎
Tilly Shirt
Sale price$138.00
1 color available
Female Founded ♥︎
The Charmed Top
Sale price$248.00
1 color available
Female Founded ♥︎
The Favorite Cashmere Crew - Navy
Sale price$268.00
1 color available
Female Founded ♥︎
The Crop Ex-Boyfriend Shirt - Messa
Sale price$198.00
1 color available
Female Founded ♥︎
The Dream Phoebe Bustier
Sale price$248.00
1 color available
Female Founded ♥︎
Long Sleeve Pintuck Blouse
Sale price$258.00
1 color available
Female Founded ♥︎
Willow Top
Sale price$228.00
2 colors available
Female Founded ♥︎
Jamie HG Recycled Cotton Long Sleeve - Heather Grey
Sale price$86.00
1 color available
Female Founded ♥︎
Giselle Drop Shoulder Long Sleeve
Sale price$128.00
1 color available
Female Founded ♥︎
Kylee Snap Long Sleeve
Sale price$98.00
2 colors available
Female Founded ♥︎
Remy Top
Sale price$158.00
1 color available
Female Founded ♥︎
Rayne Drop Shoulder Top
Sale price$88.00
1 color available
Female Founded ♥︎
Eloise Eyelet Top
Sale price$168.00
1 color available
Neriah Top
Sale price$180.00
1 color available
Nadja Top
Sale price$170.00
1 color available
Legend Sweater Overshirt
Sale price$188.00
1 color available
Paradise Pointelle Henley
Sale price$88.00
2 colors available