About
A shop built for connection.
Curated pieces, neighborhood energy, and a space designed for gathering.
Happy on Main
Our Story
We opened to make shopping feel like catching up with a friend—easy, welcoming, and a little sparkly. You’ll find clothing, jewelry, and everyday favorites chosen for real life, with a spotlight on female-founded and independent brands. We keep it small, thoughtful, and story-driven, so what’s on the rack feels special without trying too hard. The shop is our happy place; the community that gathers here is the point.
What You’ll Find
Pieces you actually reach for. Soft tees, well-cut denim, easy dresses, and little joys that finish the outfit. We bring in limited runs from women-led labels and share the story behind each one—why we love it, how it’s made, and the founder who’s building it. If you want a second opinion or a quick try-on game plan, we’re right there with you.
How We Connect
The calendar is part of the fun. Trunk shows, founder spotlights, piercing days, seasonal launches—moments that make an ordinary week feel a little brighter. We also host private shop nights for friends, teams, and causes you care about. Come for the browse, stay for the good energy; follow along on Instagram or hop on our occasional newsletter to see what’s next.
Founder
Meet Sanna
Part shopkeeper, part connector. Sanna left a career in finance to build a space where women feel seen, styled, and supported. She’s big on thoughtful details, championing female founders, and the kind of service that makes getting dressed feel simple again.
Founding Members
A small circle of early believers helps us do more of the good stuff—growing our female-founded assortment, hosting community events, and giving women-led brands a bigger platform. It’s not a traditional investment; it’s a values-driven way to fuel what’s working here in Concord. If you’re curious, we’re happy to share the plan and impact so far.
For Press & Partners
We love collaborating on founder stories, pop-ups, and neighborhood happenings. Grab the press kit below, and reach out if you need quotes, images, or a quick interview.
Built for Community
Events & Workshops
Pop-ups, trunk shows, piercing days, and seasonal how-tos. Quick RSVP, warm crowd, zero pretense—just good finds and better company.
Female Founders
Women-led brands we love (and champion). Limited runs, founder stories, and first looks you won’t see everywhere.
Give-Back Moments
Little ways we support our neighbors—from donation drives to event givebacks—so shopping here does a bit of good, too.
Press Kit
Press & Media
For features, interviews, or assets, visit our Press page—or email us. We’re happy to share product images, store photos, quick facts, and a founder bio.
Come Say Hi in Concord, MA
Visit
Find us in the heart of Concord. Swing by for gifts, a browse, or to plan something special.
81 Main Street, Concord MA
Tues–Sat: 11am–5pm · Sun-Mon: 12pm–4pm