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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Limited Availability
Sonoma T-Shirt - Navy Blue Vintage-American Vintage-Happy on MainSonoma T-Shirt - Navy Blue Vintage-American Vintage-Happy on Main
Sonoma T-Shirt - Navy Blue Vintage Sale price$115.00
The Vancouver Midrise Straight - River Run-DL1961-Happy on MainThe Vancouver Midrise Straight - River Run-DL1961-Happy on Main
The Vancouver Midrise Straight - River Run Sale price$118.00
Limited Availability
BNA Cord Soft Curve - Olive Grove-DL1961-Happy on Main
BNA Cord Soft Curve - Olive Grove Sale price$138.00
NCE Knit Wide Leg - Long Gone-DL1961-Happy on MainNCE Knit Wide Leg - Long Gone-DL1961-Happy on Main
NCE Knit Wide Leg - Long Gone Sale price$98.00
The Austin Stretch Coated Bootcut - Coated Dark Roast-DL1961-Happy on MainThe Austin Stretch Coated Bootcut - Coated Dark Roast-DL1961-Happy on Main
The Austin Stretch Coated Bootcut - Coated Dark Roast Sale price$118.00
The Austin Stretch Coated Bootcut - Coated Knight-DL1961-Happy on MainThe Austin Stretch Coated Bootcut - Coated Knight-DL1961-Happy on Main
The Austin Stretch Coated Bootcut - Coated Knight Sale price$118.00
Utility Soft Barrel - London Calling-LE JEAN-Happy on MainUtility Soft Barrel - London Calling-LE JEAN-Happy on Main
Utility Soft Barrel - London Calling Sale price$258.00
Column Jean - London Calling-LE JEAN-Happy on MainColumn Jean - London Calling-LE JEAN-Happy on Main
Column Jean - London Calling Sale price$258.00
Linen Poppy Tee - Navy/Cream Stripe-LE JEAN-Happy on MainLinen Poppy Tee - Navy/Cream Stripe-LE JEAN-Happy on Main
Linen Poppy Tee - Navy/Cream Stripe Sale price$148.00
Limited Availability
Petite Utility Soft Barrel Raw - Fade to Black-LE JEAN-Happy on MainPetite Utility Soft Barrel Raw - Fade to Black-LE JEAN-Happy on Main
Petite Utility Soft Barrel Raw - Fade to Black Sale price$258.00
Limited Availability
Le Petite - Column Jean-LE JEAN-Happy on MainLe Petite - Column Jean-LE JEAN-Happy on Main
Le Petite - Column Jean Sale price$248.00
Selena Long - Honey Brown-LE JEAN-Happy on MainSelena Long - Honey Brown-LE JEAN-Happy on Main
Selena Long - Honey Brown Sale price$258.00
Limited Availability
Swing Shirt - Love Letter-LE JEAN-Happy on MainSwing Shirt - Love Letter-LE JEAN-Happy on Main
Swing Shirt - Love Letter Sale price$248.00
High Rise - Cowboy Slim - Rinse-LE JEAN-Happy on MainHigh Rise - Cowboy Slim - Rinse-LE JEAN-Happy on Main
High Rise - Cowboy Slim - Rinse Sale price$248.00
Limited Availability
Crosby Blouse - Oat-Cami NYC-Happy on MainCrosby Blouse - Oat-Cami NYC-Happy on Main
Crosby Blouse - Oat Sale price$295.00
Lani Tank - Bone-Cami NYC-Happy on MainLani Tank - Bone-Cami NYC-Happy on Main
Lani Tank - Bone Sale price$155.00
Limited Availability
Fernanda Camisole - Oat-Cami NYC-Happy on MainFernanda Camisole - Oat-Cami NYC-Happy on Main
Fernanda Camisole - Oat Sale price$195.00
Limited Availability
Fernanda Cami - Navy-Cami NYC-Happy on MainFernanda Cami - Navy-Cami NYC-Happy on Main
Fernanda Cami - Navy Sale price$195.00
Racer Charmeuse Cami - Black-Cami NYC-Happy on MainRacer Charmeuse Cami - Black-Cami NYC-Happy on Main
Racer Charmeuse Cami - Black Sale price$195.00
Limited Availability
Rogers Skirt - Black-Cami NYC-Happy on MainRogers Skirt - Black-Cami NYC-Happy on Main
Rogers Skirt - Black Sale price$330.00
Limited Availability
Lauren Camisole - Oat-Cami NYC-Happy on MainLauren Camisole - Oat-Cami NYC-Happy on Main
Lauren Camisole - Oat Sale price$225.00
Limited Availability
Crosby Blouse - Chocolate-Cami NYC-Happy on MainCrosby Blouse - Chocolate-Cami NYC-Happy on Main
Crosby Blouse - Chocolate Sale price$295.00
Limited Availability
Lani Tank - Malt-Cami NYC-Happy on MainLani Tank - Malt-Cami NYC-Happy on Main
Lani Tank - Malt Sale price$155.00
Limited Availability
Kayo Top - Black-Cami NYC-Happy on MainKayo Top - Black-Cami NYC-Happy on Main
Kayo Top - Black Sale price$285.00
Bristol Mid Rise Pant - Black-Cami NYC-Happy on MainBristol Mid Rise Pant - Black-Cami NYC-Happy on Main
Bristol Mid Rise Pant - Black Sale price$295.00
Limited Availability
Bristol Mid Rise Pant - Navy-Cami NYC-Happy on MainBristol Mid Rise Pant - Navy-Cami NYC-Happy on Main
Bristol Mid Rise Pant - Navy Sale price$295.00
Adria Reversible Coat - Dark Navy-Rino & Pelle-Happy on MainAdria Reversible Coat - Dark Navy-Rino & Pelle-Happy on Main
Adria Reversible Coat - Dark Navy Sale price$432.00
Limited Availability
Mercer Regalia Blazer - Black-Rag & Bone-Happy on MainMercer Regalia Blazer - Black-Rag & Bone-Happy on Main
Mercer Regalia Blazer - Black Sale price$648.00
Women’s Sprinter Summit Sneakers - Otter/off White-Gola-Happy on MainWomen’s Sprinter Summit Sneakers - Otter/off White-Gola-Happy on Main
Women’s Sprinter Summit Sneakers - Otter/off White Sale price$130.00
Women’s Viper Leather Sneakers - White/Black/Gum-Gola-Happy on MainWomen’s Viper Leather Sneakers - White/Black/Gum-Gola-Happy on Main
Women’s Viper Leather Sneakers - White/Black/Gum Sale price$110.00
Women’s Sprinter Summit Trainer- Light Caramel/off White-Gola-Happy on MainWomen’s Sprinter Summit Trainer- Light Caramel/off White-Gola-Happy on Main
Women’s Sprinter Summit Trainer - Light Caramel/off White Sale price$130.00
First Quarter Hoodie - Cocoa Bean-Z Supply-Happy on MainFirst Quarter Hoodie - Cocoa Bean-Z Supply-Happy on Main
First Quarter Hoodie - Cocoa Bean Sale price$88.00
Uptown Jogger - Cocoa Bean-Z Supply-Happy on MainUptown Jogger - Cocoa Bean-Z Supply-Happy on Main
Uptown Jogger - Cocoa Bean Sale price$84.00
All Day Knit Jacket - Classic Olive-Z Supply-Happy on MainAll Day Knit Jacket - Classic Olive-Z Supply-Happy on Main
All Day Knit Jacket - Classic Olive Sale price$138.00
Hunter Knit Pant - Classic Olive-Z Supply-Happy on MainHunter Knit Pant - Classic Olive-Z Supply-Happy on Main
Hunter Knit Pant - Classic Olive Sale price$88.00
Female Founded ♥︎
Long Sleeve Turtleneck Tee - Rope-Lilla P-Happy on MainLong Sleeve Turtleneck Tee - Rope-Lilla P-Happy on Main
Long Sleeve Turtleneck Tee - Rope Sale price$88.00

1 color available
Female Founded ♥︎
Reed Ribbed Long Sleeve Turtleneck - Black-LNA-Happy on MainReed Ribbed Long Sleeve Turtleneck - Black-LNA-Happy on Main
Reed Ribbed Long Sleeve Turtleneck - Black Sale price$98.00
Female Founded ♥︎ Limited Availability
Sterling Lace Trim Sweater - Heather Grey-LNA-Happy on Main
Sterling Lace Trim Sweater - Heather Grey Sale price$158.00
Female Founded ♥︎
Cindy Recycled Cotton Turtleneck - Sugar-perfectwhitetee-Happy on Main
Cindy Recycled Cotton Turtleneck - Sugar Sale price$88.00
Happy Youth T-Shirt-Happy on Main-Happy on MainHappy Youth T-Shirt-Happy on Main-Happy on Main
Happy Youth T-Shirt Sale price$38.00

3 colors available
Catalyst Midi Dress - Cocoa Bean-Z Supply-Happy on MainCatalyst Midi Dress - Cocoa Bean-Z Supply-Happy on Main
Catalyst Midi Dress - Cocoa Bean Sale price$98.00
Limited Availability
Sabrina Top - Sandstone-Z Supply-Happy on MainSabrina Top - Sandstone-Z Supply-Happy on Main
Sabrina Top - Sandstone Sale price$68.00
Roux Leather Mini Skirt - Dark Chocolate-Z Supply-Happy on MainRoux Leather Mini Skirt - Dark Chocolate-Z Supply-Happy on Main
Roux Leather Mini Skirt - Dark Chocolate Sale price$74.00
Female Founded ♥︎
The Plaid City Blazer - Navy Multi Plaid-Favorite Daughter-Happy on MainThe Plaid City Blazer - Navy Multi Plaid-Favorite Daughter-Happy on Main
The Plaid City Blazer - Navy Multi Plaid Sale price$398.00

1 color available
Female Founded ♥︎
The Bailey Blouse - Ivory-Favorite Daughter-Happy on MainThe Bailey Blouse - Ivory-Favorite Daughter-Happy on Main
The Bailey Blouse - Ivory Sale price$298.00
Luxe Smooth Essential Tank - Black-Z Supply-Happy on MainLuxe Smooth Essential Tank - Black-Z Supply-Happy on Main
Luxe Smooth Essential Tank - Black Sale price$48.00
Female Founded ♥︎ Limited Availability
The Perfect Bodysuit - Black-Favorite Daughter-Happy on MainThe Perfect Bodysuit - Black-Favorite Daughter-Happy on Main
The Perfect Bodysuit - Black Sale price$88.00
Female Founded ♥︎ Limited Availability
The Perfect Bodysuit - White-Favorite Daughter-Happy on MainThe Perfect Bodysuit - White-Favorite Daughter-Happy on Main
The Perfect Bodysuit - White Sale price$88.00