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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Female Founded ♥︎
Ribbed Short Sleeve Crew - Olive Stripe-Lilla P-Happy on MainRibbed Short Sleeve Crew - Olive Stripe-Lilla P-Happy on Main
Ribbed Short Sleeve Crew - Olive Stripe Sale price$118.00
Female Founded ♥︎
Oversized Elbow Sleeve Rugby - Heather Grey Rugby-Lilla P-Happy on MainOversized Elbow Sleeve Rugby - Heather Grey Rugby-Lilla P-Happy on Main
Oversized Elbow Sleeve Rugby - Heather Grey Rugby Sale price$208.00
Female Founded ♥︎
Washed Twill Pant - Juniper-Lilla P-Happy on MainWashed Twill Pant - Juniper-Lilla P-Happy on Main
Washed Twill Pant - Juniper Sale price$258.00
Female Founded ♥︎
Raglan Bomber Jacket - Navy-Lilla P-Happy on MainRaglan Bomber Jacket - Navy-Lilla P-Happy on Main
Raglan Bomber Jacket - Navy Sale price$328.00
Jane Relaxed Linen - Brown/White Stripe-Marine Layer-Happy on MainJane Relaxed Linen - Brown/White Stripe-Marine Layer-Happy on Main
Jane Relaxed Linen - Brown/White Stripe Sale price$128.00
Allison Twill Trouser - Navy-Marine Layer-Happy on MainAllison Twill Trouser - Navy-Marine Layer-Happy on Main
Allison Twill Trouser - Navy Sale price$128.00
Valerie Polo Sweater - Cream & Twilight Stripe-Marine Layer-Happy on MainValerie Polo Sweater - Cream & Twilight Stripe-Marine Layer-Happy on Main
Valerie Polo Sweater - Cream & Twilight Stripe Sale price$148.00
Jessie Barrel - Dusty Olive-Marine Layer-Happy on MainJessie Barrel - Dusty Olive-Marine Layer-Happy on Main
Jessie Barrel - Dusty Olive Sale price$128.00
Cloud 9 Fleece Reversible Crewneck - Heather Grey-Marine Layer-Happy on MainCloud 9 Fleece Reversible Crewneck - Heather Grey-Marine Layer-Happy on Main
Cloud 9 Fleece Reversible Crewneck - Heather Grey Sale price$108.00
Lucy Drawstring Pant - Navy Polka Dot-Marine Layer-Happy on MainLucy Drawstring Pant - Navy Polka Dot-Marine Layer-Happy on Main
Lucy Drawstring Pant - Navy Polka Dot Sale price$128.00
Limited Availability
Wellington Rugby Polo - Navy/White-Maison Wheat-Happy on Main
Wellington Rugby Polo - Navy/White Sale price$108.00
Wellington Rugby Polo - Heather Grey-Maison Wheat-Happy on Main
Wellington Rugby Polo - Heather Grey Sale price$242.00
Topanga Pointelle Cardigan - Pearl-Maison Wheat-Happy on Main
Topanga Pointelle Cardigan - Pearl Sale price$148.00
Limited Availability
Santa Barbara Pointelle Tank - Pearl-Maison Wheat-Happy on Main
Santa Barbara Pointelle Tank - Pearl Sale price$98.00
Limited Availability
Ventura Pointelle Short - Pearl-Maison Wheat-Happy on Main
Ventura Pointelle Short - Pearl Sale price$98.00
Topanga Pointelle Cardigan - Black-Maison Wheat-Happy on Main
Topanga Pointelle Cardigan - Black Sale price$148.00
Santa Barbara Pointelle Tank - Black-Maison Wheat-Happy on Main
Santa Barbara Pointelle Tank - Black Sale price$98.00
Limited Availability
Ventura Pointelle Short - Black-Maison Wheat-Happy on Main
Ventura Pointelle Short - Black Sale price$98.00
Limited Availability
Chelsea Hoodie - Navy-Maison Wheat-Happy on Main
Chelsea Hoodie - Navy Sale price$210.00
Limited Availability
Cannes Longsleeve - Black-Maison Wheat-Happy on Main
Cannes Longsleeve - Black Sale price$108.00
Limited Availability
Cannes Longsleeve - White-Maison Wheat-Happy on Main
Cannes Longsleeve - White Sale price$108.00
Female Founded ♥︎ Limited Availability
Bridget Necklace - Bright-Wear Loulu X Happy on Main-Happy on Main
Bridget Necklace - Bright Sale price$108.00
Female Founded ♥︎ Limited Availability
Leather Bolo Wristlet - White-Ossa-Happy on MainLeather Bolo Wristlet - White-Ossa-Happy on Main
Leather Bolo Wristlet - White Sale price$65.00
Female Founded ♥︎ Limited Availability
Trove Wristlet - Shell/Gold-Ossa-Happy on MainTrove Wristlet - Shell/Gold-Ossa-Happy on Main
Trove Wristlet - Shell/Gold Sale price$75.00
Female Founded ♥︎ Limited Availability
Electric Daisies Wristlet - Multi-Ossa-Happy on MainElectric Daisies Wristlet - Multi-Ossa-Happy on Main
Electric Daisies Wristlet - Multi Sale price$75.00
Female Founded ♥︎ Limited Availability
Murano Wristlet - Multi-Ossa-Happy on MainMurano Wristlet - Multi-Ossa-Happy on Main
Murano Wristlet - Multi Sale price$65.00
Halle Straight: High Rise Instasculpt™ 29’ - Brownstone-DL1961-Happy on MainHalle Straight: High Rise Instasculpt™ 29’ - Brownstone-DL1961-Happy on Main
Halle Straight: High Rise Instasculpt™ 29’ - Brownstone Sale price$229.00
Nara Oversized Jacket - December-DL1961-Happy on MainNara Oversized Jacket - December-DL1961-Happy on Main
Nara Oversized Jacket - December Sale price$369.00
Alex Baggy Wide Leg: Low Rise 32” - Fall Blues Aura-DL1961-Happy on MainAlex Baggy Wide Leg: Low Rise 32” - Fall Blues Aura-DL1961-Happy on Main
Alex Baggy Wide Leg: Low Rise 32” - Fall Blues Aura Sale price$259.00
Bilie Easy Barrel: High Rise 28’ - Desert-DL1961-Happy on MainBilie Easy Barrel: High Rise 28’ - Desert-DL1961-Happy on Main
Bilie Easy Barrel: High Rise 28’ - Desert Sale price$249.00
Bilie Easy Barrel: High Rise 28’ - Pine-DL1961-Happy on MainBilie Easy Barrel: High Rise 28’ - Pine-DL1961-Happy on Main
Bilie Easy Barrel: High Rise 28’ - Pine Sale price$249.00
All Day Cropped Suede Jacket - Monstera-Z Supply-Happy on MainAll Day Cropped Suede Jacket - Monstera-Z Supply-Happy on Main
All Day Cropped Suede Jacket - Monstera Sale price$128.00
Corin Bubble Hem Jacket - Saddle Suede-Z Supply-Happy on MainCorin Bubble Hem Jacket - Saddle Suede-Z Supply-Happy on Main
Corin Bubble Hem Jacket - Saddle Suede Sale price$148.00
Limited Availability
Outpost Suede Hat - Light Sand-Z Supply-Happy on MainOutpost Suede Hat - Light Sand-Z Supply-Happy on Main
Outpost Suede Hat - Light Sand Sale price$48.00
All Day Cropped Suede Jacket - Light Sand-Z Supply-Happy on MainAll Day Cropped Suede Jacket - Light Sand-Z Supply-Happy on Main
All Day Cropped Suede Jacket - Light Sand Sale price$128.00
Perri Suede Mini Skirt - Light Sand-Z Supply-Happy on MainPerri Suede Mini Skirt - Light Sand-Z Supply-Happy on Main
Perri Suede Mini Skirt - Light Sand Sale price$74.00
Audri Scalloped Top - Natural Heather-Z Supply-Happy on MainAudri Scalloped Top - Natural Heather-Z Supply-Happy on Main
Audri Scalloped Top - Natural Heather Sale price$68.00
Medina Pointelle Cardigan - Cloud-Z Supply-Happy on MainMedina Pointelle Cardigan - Cloud-Z Supply-Happy on Main
Medina Pointelle Cardigan - Cloud Sale price$88.00
Study Break Polo Sweatshirt - Feather Grey-Z Supply-Happy on MainStudy Break Polo Sweatshirt - Feather Grey-Z Supply-Happy on Main
Study Break Polo Sweatshirt - Feather Grey Sale price$98.00
Medina Pointelle Cardigan - Monstera-Z Supply-Happy on MainMedina Pointelle Cardigan - Monstera-Z Supply-Happy on Main
Medina Pointelle Cardigan - Monstera Sale price$88.00
Stand In Sweater - Feather Grey-Z Supply-Happy on MainStand In Sweater - Feather Grey-Z Supply-Happy on Main
Stand In Sweater - Feather Grey Sale price$88.00
Stand In Sweater - Emerald Cove-Z Supply-Happy on MainStand In Sweater - Emerald Cove-Z Supply-Happy on Main
Stand In Sweater - Emerald Cove Sale price$88.00
Valor Cardigan - Natural Heather-Z Supply-Happy on MainValor Cardigan - Natural Heather-Z Supply-Happy on Main
Valor Cardigan - Natural Heather Sale price$78.00
Valor Cardigan - Emerald Cove-Z Supply-Happy on MainValor Cardigan - Emerald Cove-Z Supply-Happy on Main
Valor Cardigan - Emerald Cove Sale price$78.00
The Show Off High Rise Bowed - Nocturne-Z Supply-Happy on MainThe Show Off High Rise Bowed - Nocturne-Z Supply-Happy on Main
The Show Off High Rise Bowed - Nocturne Sale price$158.00
Waffle Shirt - Monstera-Z Supply-Happy on MainWaffle Shirt - Monstera-Z Supply-Happy on Main
Waffle Shirt - Monstera Sale price$84.00
Waffle Pant - Monstera-Z Supply-Happy on MainWaffle Pant - Monstera-Z Supply-Happy on Main
Waffle Pant - Monstera Sale price$68.00
Limited Availability
Daydream Rib LS Top - Bone-Z Supply-Happy on MainDaydream Rib LS Top - Bone-Z Supply-Happy on Main
Daydream Rib LS Top - Bone Sale price$68.00