Login

Cart

Your cart is empty

Female Founded

Built by Women. Supported by Women.

Happy on Main was founded on the belief that when women support each other, everyone wins. This collection highlights brands founded and co-founded by women who are building, creating, and leading with intention.

We’re proud to spotlight the founders and makers behind these pieces and celebrate the impact of women shaping our community during Women’s History Month.
Female Founded ♥︎ Limited Availability
Emerson Short Caftan - Ink Organic-Emerson Fry-Happy on MainEmerson Short Caftan - Ink Organic-Emerson Fry-Happy on Main
Emerson Short Caftan - Ink Organic Sale price$178.00
Female Founded ♥︎ Limited Availability
Summer Loop Terry Sweat Shorts - Natural/Chocolate Stripe-perfectwhitetee-Happy on Main
Summer Loop Terry Sweat Shorts - Natural/Chocolate Stripe Sale price$86.00
Female Founded ♥︎ Limited Availability
Cross Creek Check Pant - Brown-LNA-Happy on MainCross Creek Check Pant - Brown-LNA-Happy on Main
Cross Creek Check Pant - Brown Sale price$168.00
Female Co-Founded ♥︎
Milano Half Zip Sweater - Coffee Bean-Varley-Happy on MainMilano Half Zip Sweater - Coffee Bean-Varley-Happy on Main
Milano Half Zip Sweater - Coffee Bean Sale price$128.00
Female Co-Founded ♥︎
Coulter High Rise Short 3.5 - Summer Fig-Varley-Happy on MainCoulter High Rise Short 3.5 - Summer Fig-Varley-Happy on Main
Coulter High Rise Short 3.5 - Summer Fig
XXS XS S
Sale price$70.00 Regular price$98.00
Female Founded ♥︎ Limited Availability
Moskito Necklace-Wear Loulu X Happy on Main-Happy on MainMoskito Necklace-Wear Loulu X Happy on Main-Happy on Main
Moskito Necklace Sale price$138.00

1 color available
Female Founded ♥︎
Spacedye Forever Waist Length Tank - Cloud White-Beyond Yoga-Happy on MainSpacedye Forever Waist Length Tank - Cloud White-Beyond Yoga-Happy on Main
Spacedye Forever Waist Length Tank - Cloud White
S
Sale price$52.00 Regular price$74.00
Female Founded ♥︎
Soho Tokio Wide Leg Pant - Khaki-The Upside-Happy on MainSoho Tokio Wide Leg Pant - Khaki-The Upside-Happy on Main
Soho Tokio Wide Leg Pant - Khaki
XS
Sale price$112.00 Regular price$160.00
Female Co-Founded ♥︎
Vittoria Knit Hoodie - Snow White-Varley-Happy on MainVittoria Knit Hoodie - Snow White-Varley-Happy on Main
Vittoria Knit Hoodie - Snow White
XXS XS S
Sale price$84.00 Regular price$118.00
Female Co-Founded ♥︎
Dannah Stripe Knit Top - Light Grey Marl-Varley-Happy on MainDannah Stripe Knit Top - Light Grey Marl-Varley-Happy on Main
Dannah Stripe Knit Top - Light Grey Marl
XXS S M
Sale price$84.00 Regular price$118.00
Female Co-Founded ♥︎ Limited Availability
Hartwell Button Through Sweat - Pristine-Varley-Happy on MainHartwell Button Through Sweat - Pristine-Varley-Happy on Main
Hartwell Button Through Sweat - Pristine Sale price$178.00
Female Co-Founded ♥︎
Eloise Full Zip Knit - Brandy Rose-Varley-Happy on MainEloise Full Zip Knit - Brandy Rose-Varley-Happy on Main
Eloise Full Zip Knit - Brandy Rose
XXS XS
Sale price$104.00 Regular price$148.00
Female Founded ♥︎
The Pretty Please Dress - Black-Favorite Daughter-Happy on MainThe Pretty Please Dress - Black-Favorite Daughter-Happy on Main
The Pretty Please Dress - Black
S
Sale price$114.00 Regular price$228.00
Female Founded ♥︎ Limited Availability
The There for You Top - Navy-Favorite Daughter-Happy on MainThe There for You Top - Navy-Favorite Daughter-Happy on Main
The There for You Top - Navy Sale price$168.00
Female Founded ♥︎ Limited Availability
The Mom of the Year Sweatshirt - Heather Oarmeal-Favorite Daughter-Happy on MainThe Mom of the Year Sweatshirt - Heather Oarmeal-Favorite Daughter-Happy on Main
The Mom of the Year Sweatshirt - Heather Oarmeal Sale price$98.00
Female Founded ♥︎
The Favorite Belt - Black Gold-Favorite Daughter-Happy on MainThe Favorite Belt - Black Gold-Favorite Daughter-Happy on Main
The Favorite Belt - Black Gold Sale price$98.00
Female Founded ♥︎
Oversized Sweatshirt w/ Piping - Deep Forest w/ Cream-Clare V.-Happy on Main
Oversized Sweatshirt w/ Piping - Deep Forest w/ Cream Sale price$195.00
Female Founded ♥︎ Limited Availability
The Collegiate Chest Logo Ringer Tee - White/ Pale Pink-Favorite Daughter-Happy on MainThe Collegiate Chest Logo Ringer Tee - White/ Pale Pink-Favorite Daughter-Happy on Main
The Collegiate Chest Logo Ringer Tee - White/ Pale Pink Sale price$58.00
Female Founded ♥︎ Limited Availability
Featherweight Cropped Tee - Morning Sky Blue Heather-Beyond Yoga-Happy on MainFeatherweight Cropped Tee - Morning Sky Blue Heather-Beyond Yoga-Happy on Main
Featherweight Cropped Tee - Morning Sky Blue Heather Sale price$64.00
Female Founded ♥︎ Limited Availability
Studio Luxe Cropped Tee - Nocturnal Navy-Beyond Yoga-Happy on MainStudio Luxe Cropped Tee - Nocturnal Navy-Beyond Yoga-Happy on Main
Studio Luxe Cropped Tee - Nocturnal Navy Sale price$68.00
Female Founded ♥︎ Limited Availability
The Essential Control Sheer - Medium Nude-Commando-Happy on MainThe Essential Control Sheer - Medium Nude-Commando-Happy on Main
The Essential Control Sheer - Medium Nude Sale price$46.00
Female Founded ♥︎ Limited Availability
Cuffed Sleeve Boatneck - White-Lilla P-Happy on MainCuffed Sleeve Boatneck - White-Lilla P-Happy on Main
Cuffed Sleeve Boatneck - White Sale price$118.00
Female Founded ♥︎ Limited Availability
Spacedye Keep Pace 3” Short - Nocturnal Navy-Beyond Yoga-Happy on MainSpacedye Keep Pace 3” Short - Nocturnal Navy-Beyond Yoga-Happy on Main
Spacedye Keep Pace 3” Short - Nocturnal Navy Sale price$68.00

1 color available
Female Founded ♥︎ Limited Availability
Taylor Brushed Rugby Long Sleeve - Navy Mini Stripe-perfectwhitetee-Happy on Main
Taylor Brushed Rugby Long Sleeve - Navy Mini Stripe Sale price$105.00
Female Founded ♥︎ Limited Availability
Everett Stripe Boxy Crewneck Tee - Powder Blue Stripe-perfectwhitetee-Happy on Main
Everett Stripe Boxy Crewneck Tee - Powder Blue Stripe Sale price$90.00
Female Founded ♥︎
Blondie Structured Rib Bra Friendly Tank - Powder Blue-perfectwhitetee-Happy on Main
Blondie Structured Rib Bra Friendly Tank - Powder Blue Sale price$78.00
Sold Out
Female Founded ♥︎
Shirred Skirt-Emerson Fry-Happy on MainShirred Skirt-Emerson Fry-Happy on Main
Shirred Skirt - Moss Stripe Sale price$158.00

1 color available
Female Founded ♥︎ Limited Availability
Dane Bangle Set 5-Pack-Jenny Bird-Happy on MainDane Bangle Set 5-Pack-Jenny Bird-Happy on Main
Dane Bangle Set 5-Pack Sale price$258.00

2 colors available
Female Founded ♥︎ Limited Availability
Gemma Hoops-Jenny Bird-Happy on MainGemma Hoops-Jenny Bird-Happy on Main
Gemma Hoops Sale price$148.00

2 colors available
Female Founded ♥︎ Limited Availability
H U-Link Earrings-Jenny Bird-Happy on MainH U-Link Earrings-Jenny Bird-Happy on Main
U-Link Earrings Sale price$138.00

2 colors available
Female Founded ♥︎ Limited Availability
Icon Hoops - Small-Jenny Bird-Happy on MainIcon Hoops - Small-Jenny Bird-Happy on Main
Icon Hoops - Small Sale price$118.00

2 colors available
Female Founded ♥︎
Sleeveless Crewneck Sweater - Ecru-Lilla P-Happy on MainSleeveless Crewneck Sweater - Ecru-Lilla P-Happy on Main
Sleeveless Crewneck Sweater - Ecru
S M
Sale price$126.00 Regular price$178.00
Female Founded ♥︎ Limited Availability
Cropped Scoop Tank Sweater - Off White-Lilla P-Happy on MainCropped Scoop Tank Sweater - Off White-Lilla P-Happy on Main
Cropped Scoop Tank Sweater - Off White Sale price$188.00
Female Founded ♥︎ Limited Availability
Elbow Sleeve Button Cardigan - Fawn Stripe-Lilla P-Happy on MainElbow Sleeve Button Cardigan - Fawn Stripe-Lilla P-Happy on Main
Elbow Sleeve Button Cardigan - Fawn Stripe Sale price$248.00
Sold Out
Female Founded ♥︎
Alice Necklace-Wear Loulu X Happy on Main-Happy on MainAlice Necklace-Wear Loulu X Happy on Main-Happy on Main
Alice Necklace Sale price$88.00
Female Founded ♥︎ Limited Availability
Easy Boatneck - Navy Stripe-Lilla P-Happy on MainEasy Boatneck - Navy Stripe-Lilla P-Happy on Main
Easy Boatneck - Navy Stripe Sale price$138.00
Female Founded ♥︎
Wide Strap Knit Tank - White-Lilla P-Happy on Main
Wide Strap Knit Tank - White
M
Sale price$104.00 Regular price$148.00
Female Founded ♥︎
Wide Strap Knit Tank - Navy-Lilla P-Happy on MainWide Strap Knit Tank - Navy-Lilla P-Happy on Main
Wide Strap Knit Tank - Navy
XS
Sale price$104.00 Regular price$148.00
Female Founded ♥︎ Limited Availability
The Favorite Skirt-Favorite Daughter-Happy on MainThe Favorite Skirt-Favorite Daughter-Happy on Main
The Favorite Skirt - Coffee Sale price$228.00

1 color available
Female Founded ♥︎ Limited Availability
The Suede Juni Belt - Tan/Gold-Favorite Daughter-Happy on MainThe Suede Juni Belt - Tan/Gold-Favorite Daughter-Happy on Main
The Suede Juni Belt - Tan/Gold Sale price$98.00
Female Founded ♥︎ Limited Availability
Moyen Messenger-Handbags-Happy on Main
Moyen Messenger - Black Woven Zig Zag Sale price$485.00

1 color available
Female Founded ♥︎ Limited Availability
Moyen Messenger - Cream-Clare V.-Happy on MainMoyen Messenger - Cream-Clare V.-Happy on Main
Moyen Messenger - Cream Sale price$526.00
Female Founded ♥︎ Limited Availability
Ballchain Crossbody-Ossa-Happy on MainBallchain Crossbody-Ossa-Happy on Main
Ballchain Crossbody Sale price$85.00

2 colors available
Female Founded ♥︎
Tamsin Sweater-Cleobella-Happy on Main
Tamsin Sweater
XS L
Sale price$182.00 Regular price$258.00

1 color available
Female Founded ♥︎ Limited Availability
Teeni Toni-Jenny Bird-Happy on MainTeeni Toni-Jenny Bird-Happy on Main
Teeni Toni Sale price$118.00

2 colors available
Female Founded ♥︎ Limited Availability
Leona Ring-Jenny Bird-Happy on MainLeona Ring-Jenny Bird-Happy on Main
Leona Ring Sale price$128.00

2 colors available
Female Founded ♥︎ Limited Availability
Teeni Detachable Link Earring-Jenny Bird-Happy on Main
Teeni Detachable Link Earring Sale price$128.00

1 color available
Female Founded ♥︎ Limited Availability
Tome Hoops Small-Jenny Bird-Happy on MainTome Hoops Small-Jenny Bird-Happy on Main
Tome Hoops Small Sale price$128.00

2 colors available