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Female Founded

Built by Women. Supported by Women.

Happy on Main was founded on the belief that when women support each other, everyone wins. This collection highlights brands founded and co-founded by women who are building, creating, and leading with intention.

We’re proud to spotlight the founders and makers behind these pieces and celebrate the impact of women shaping our community during Women’s History Month.
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Female Founded ♥︎
Relaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on MainRelaxed Short Sleeve V-Neck Tee - White-Lilla P-Happy on Main
Relaxed Short Sleeve V-Neck Tee - White Sale price$98.00
Female Founded ♥︎
Elbow Sleeve Button Down Tee - Sage-Lilla P-Happy on MainElbow Sleeve Button Down Tee - Sage-Lilla P-Happy on Main
Elbow Sleeve Button Down Tee - Sage
L
Sale price$79.00 Regular price$158.00
Female Founded ♥︎ Limited Availability
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on MainRib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on Main
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe Sale price$128.00
Female Founded ♥︎ Limited Availability
Long Sleeve Cropped Boyfriend - Glass-Lilla P-Happy on MainLong Sleeve Cropped Boyfriend - Glass-Lilla P-Happy on Main
Long Sleeve Cropped Boyfriend - Glass Sale price$118.00
Female Founded ♥︎ Limited Availability
Mini Cable Polo Sweater - Indigo-Marea-Happy on MainMini Cable Polo Sweater - Indigo-Marea-Happy on Main
Mini Cable Polo Sweater - Indigo Sale price$168.00
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Female Founded ♥︎
Martini Necklace-Wear Loulu X Happy on Main-Happy on MainMartini Necklace-Wear Loulu X Happy on Main-Happy on Main
Martini Necklace Sale price$88.00
Female Founded ♥︎ Limited Availability
Cisco Gemstone Fish Necklace - Green Aventurine-Wear Loulu X Happy on Main-Happy on Main
Cisco Gemstone Fish Necklace - Green Aventurine Sale price$118.00
Female Founded ♥︎
The Long Sleeve Meet Cute Dress - Ivory-Favorite Daughter-Happy on MainThe Long Sleeve Meet Cute Dress - Ivory-Favorite Daughter-Happy on Main
The Long Sleeve Meet Cute Dress - Ivory
4
Sale price$149.00 Regular price$298.00
Female Founded ♥︎
The Favorite Skirt-Skirts-Happy on MainThe Favorite Skirt-Skirts-Happy on Main
The Favorite Skirt - Vino
S L
Sale price$160.00 Regular price$228.00

1 color available
Female Founded ♥︎ Limited Availability
Classic Logo Baseball Hat-Misc Accessories-Happy on Main
Classic Logo Baseball Hat - Moss Sale price$48.00

1 color available
Female Founded ♥︎ Limited Availability
Grand Fanny - Black/Cream-Clare V.-Happy on MainGrand Fanny - Black/Cream-Clare V.-Happy on Main
Grande Fanny - Black/Cream Sale price$395.00

1 color available
Female Founded ♥︎ Limited Availability
Strawberry Pave Wristlet - Pave rhinestone strawberries, Strung on braided cord. Double knotted between each bead.Strawberry Pave Wristlet - Pave rhinestone strawberries, Strung on braided cord. Double knotted between each bead.
Strawberry Pave Wristlet Sale price$50.00

1 color available
Female Founded ♥︎ Limited Availability
Spacedye High Neck Cropped Tank-Beyond Yoga-Happy on Main
Spacedye High Neck Cropped Tank Sale price$68.00

1 color available
Female Founded ♥︎ Limited Availability
Harlow Fleece Pullover-The Upside-Happy on MainHarlow Fleece Pullover-Core Sweaters-Happy on Main
Harlow Fleece Pullover Sale priceFrom $220.00

2 colors available
Female Founded ♥︎ Limited Availability
The Fancy Juni Belt-Misc Accessories-Happy on Main
The Fancy Juni Belt Sale price$98.00

1 color available
Female Founded ♥︎ Limited Availability
Amelia Long Sleeve Top-Casual Tops-Happy on MainAmelia Long Sleeve Top-Casual Tops-Happy on Main
Amelia Long Sleeve Top Sale price$168.00

1 color available
Female Founded ♥︎
Spacedye Raise The Barre Shirred Cropped Tank-Athleisure-Happy on MainSpacedye Raise The Barre Shirred Cropped Tank-Athleisure-Happy on Main
Spacedye Raise The Barre Shirred Cropped Tank
L
Sale price$52.00 Regular price$74.00

1 color available
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Female Founded ♥︎
Isla Longsleeve Top 2-Casual Tops-Happy on MainIsla Longsleeve Top 2-Casual Tops-Happy on Main
Isla Longsleeve Top 2 Sale price$148.00

2 colors available
Female Founded ♥︎ Limited Availability
No. 7 Blush Shimmer-Beauty + Wellness-Happy on Main
No. 7 Blush Shimmer Sale price$30.00
Female Co-Founded ♥︎ Limited Availability
The Extra Wide Leg Pant 29.5-Pants-Happy on MainThe Extra Wide Leg Pant 29.5-Pants-Happy on Main
The Extra Wide Leg Pant 29.5 - Navy Sale price$138.00

1 color available
Female Co-Founded ♥︎ Limited Availability
Hawley Half Zip Sweater-Athleisure-Happy on MainHawley Half Zip Sweater-Athleisure-Happy on Main
Hawley Half Zip Sweater - Coffee Bean Sale price$148.00

1 color available
Female Co-Founded ♥︎ Limited Availability
Hawley Half Zip Sweater-Athleisure-Happy on MainHawley Half Zip Sweater-Athleisure-Happy on Main
Hawley Half Zip Sweater - Black Sale price$148.00

1 color available
Female Co-Founded ♥︎ Limited Availability
Forest Water Hyaluronic Serum-Beauty + Wellness-Happy on MainForest Water Hyaluronic Serum-Beauty + Wellness-Happy on Main
Forest Water Hyaluronic Serum Sale price$56.00
Female Co-Founded ♥︎ Limited Availability
Go Easy Daily Shampoo-Beauty + Wellness-Happy on MainGo Easy Daily Shampoo-Beauty + Wellness-Happy on Main
Go Easy Daily Shampoo Sale price$28.00
Female Co-Founded ♥︎ Limited Availability
Go Easy Daily Conditioner-Beauty + Wellness-Happy on MainGo Easy Daily Conditioner-Beauty + Wellness-Happy on Main
Go Easy Daily Conditioner Sale price$30.00
Female Founded ♥︎ Limited Availability
The Lady Belt-Misc Accessories-Happy on MainThe Lady Belt-Misc Accessories-Happy on Main
The Lady Belt - Black/Gold Sale price$88.00

1 color available
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Female Founded ♥︎
Jamie Denim Jacket - White-DL1961-Happy on MainJamie Denim Jacket - White-DL1961-Happy on Main
Jamie Denim Jacket - White Sale price$176.00 Regular price$249.00
Female Founded ♥︎ Limited Availability
Tennis Intarsia Shawl Cardigan - Ivory-Marea-Happy on MainTennis Intarsia Shawl Cardigan - Ivory-Marea-Happy on Main
Marea Shawl Cardigan in Intarsia Tennis - Ivory Sale price$328.00
Female Co-Founded ♥︎ Limited Availability
Davidson Sweat - Ivory Marl-Varley-Happy on MainDavidson Sweat - Ivory Marl-Varley-Happy on Main
Davidson Sweat - Ivory Marl Sale price$138.00
Female Founded ♥︎ Limited Availability
Carolyn Sweater - Navy Stripe Organic-Emerson Fry-Happy on MainCarolyn Sweater - Navy Stripe Organic-Emerson Fry-Happy on Main
Carolyn Sweater - Navy Stripe Organic Sale price$238.00
Female Founded ♥︎
Holden Short - Sea Turtle-Cleobella-Happy on MainHolden Short - Sea Turtle-Cleobella-Happy on Main
Holden Short - Sea Turtle
24 29
Sale price$84.00 Regular price$168.00
Female Co-Founded ♥︎ Limited Availability
Polyanna Half Zip Dress - Thyme-Varley-Happy on MainPolyanna Half Zip Dress - Thyme-Varley-Happy on Main
Polyanna Half Zip Dress - Thyme Sale price$178.00
Female Founded ♥︎
Easy Wide Leg Pant - Khaki-Beyond Yoga-Happy on MainEasy Wide Leg Pant - Khaki-Beyond Yoga-Happy on Main
Easy Wide Leg Pant - Khaki
L
Sale price$90.00 Regular price$128.00
Female Founded ♥︎ Limited Availability
Quilted Bandana Jacket - Navy Bandana-Marea-Happy on MainQuilted Bandana Jacket - Navy Bandana-Marea-Happy on Main
Quilted Bandana Jacket - Navy Bandana Sale price$298.00
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Female Co-Founded ♥︎
Reena Button Front Sweat - Sahara Sun-Varley-Happy on MainReena Button Front Sweat - Sahara Sun-Varley-Happy on Main
Reena Button Front Sweat - Sahara Sun Sale price$168.00
Female Co-Founded ♥︎
Clifford Half Zip Knit - Porcelain Blue-Varley-Happy on MainClifford Half Zip Knit - Porcelain Blue-Varley-Happy on Main
Clifford Half Zip Knit - Porcelain Blue
XS
Sale price$90.00 Regular price$128.00
Female Co-Founded ♥︎
Arlington Running Short 2 - Apple Cinnamon-Varley-Happy on MainArlington Running Short 2 - Apple Cinnamon-Varley-Happy on Main
Arlington Running Short 2 - Apple Cinnamon
L
Sale price$39.00 Regular price$78.00
Female Co-Founded ♥︎
Atrium High Rise Short 4.5 - Porcelain Blue-Varley-Happy on MainAtrium High Rise Short 4.5 - Porcelain Blue-Varley-Happy on Main
Atrium High Rise Short 4.5 - Porcelain Blue
XS L
Sale price$70.00 Regular price$98.00
Female Founded ♥︎ Limited Availability
The Keepsake Cardigan - White-Favorite Daughter-Happy on MainThe Keepsake Cardigan - White-Favorite Daughter-Happy on Main
The Keepsake Cardigan - White Sale price$228.00
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Female Founded ♥︎
The Foundation Tee - Golden White Strip-Favorite Daughter-Happy on Main
The Foundation Tee - Golden White Strip Sale price$118.00
Female Co-Founded ♥︎
Solids - Red-TKEES-Happy on Main
Solids - Red Sale price$65.00
Female Founded ♥︎ Limited Availability
Better Than Basic Scoop Tank - White-Commando-Happy on MainBetter Than Basic Scoop Tank - White-Commando-Happy on Main
Better Than Basic Scoop Tank - White Sale price$78.00
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Female Founded ♥︎
The Eyes on Me Dress - Lexington-Favorite Daughter-Happy on MainThe Eyes on Me Dress - Lexington-Favorite Daughter-Happy on Main
The Eyes on Me Dress - Lexington Sale price$174.00 Regular price$248.00
Female Founded ♥︎ Limited Availability
The Clara Cami - White-Favorite Daughter-Happy on MainThe Clara Cami - White-Favorite Daughter-Happy on Main
The Clara Cami - White Sale price$88.00
Female Co-Founded ♥︎
Jenson Stitch Knit Tank - Light Taupe-Varley-Happy on MainJenson Stitch Knit Tank - Light Taupe-Varley-Happy on Main
Jenson Stitch Knit Tank - Light Taupe
XS
Sale price$70.00 Regular price$98.00
Female Co-Founded ♥︎
Eloise Full Zip Knit - Dusty Jade Green-Varley-Happy on MainEloise Full Zip Knit - Dusty Jade Green-Varley-Happy on Main
Eloise Full Zip Knit - Dusty Jade Green
XS
Sale price$104.00 Regular price$148.00
Female Co-Founded ♥︎
Atrium High Rise Short 4.5 - Rose Marl-Varley-Happy on MainAtrium High Rise Short 4.5 - Rose Marl-Varley-Happy on Main
Atrium High Rise Short 4.5 - Rose Marl
XS
Sale price$70.00 Regular price$98.00
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Female Founded ♥︎
Anna Heart Necklace - Light Blue & Sapphire-Wear Loulu X Happy on Main-Happy on Main
Anna Heart Necklace - Light Blue & Sapphire Sale price$82.00