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Female Founded

Built by Women. Supported by Women.

Happy on Main was founded on the belief that when women support each other, everyone wins. This collection highlights brands founded and co-founded by women who are building, creating, and leading with intention.

We’re proud to spotlight the founders and makers behind these pieces and celebrate the impact of women shaping our community during Women’s History Month.
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Female Founded ♥︎
Holiday Necklace - Holly Red-Wear Loulu X Happy on Main-Happy on MainHoliday Necklace - Holly Red-Wear Loulu X Happy on Main-Happy on Main
Holiday Necklace - Holly Red Sale price$98.00

1 color available
Female Founded ♥︎ Limited Availability
Comporta Pearl Necklace - Square-Wear Loulu X Happy on Main-Happy on MainComporta Pearl Necklace - Square-Wear Loulu X Happy on Main-Happy on Main
Comporta Pearl Necklace - Square Sale price$108.00

1 color available
Female Founded ♥︎ Limited Availability
Courtship Henri Collared Top - Cream-The Upside-Happy on MainCourtship Henri Collared Top - Cream-The Upside-Happy on Main
Courtship Henri Collared Top - Cream Sale price$130.00
Female Founded ♥︎ Limited Availability
Barre Tote - Navy-The Upside-Happy on MainBarre Tote - Navy-The Upside-Happy on Main
Barre Tote - Navy Sale price$150.00
Female Founded ♥︎ Limited Availability
The Cord City Blazer - Espresso-Favorite Daughter-Happy on MainThe Cord City Blazer - Espresso-Favorite Daughter-Happy on Main
The Cord City Blazer - Espresso Sale price$398.00
Female Founded ♥︎
The Mercer Mid Rise Easy Barely Barrel - Belmont-Favorite Daughter-Happy on MainThe Mercer Mid Rise Easy Barely Barrel - Belmont-Favorite Daughter-Happy on Main
The Mercer Mid Rise Easy Barely Barrel - Belmont Sale price$248.00
Female Founded ♥︎ Limited Availability
Brooklyn Skirt - Chocolate Lace Floral-Marea-Happy on MainBrooklyn Skirt - Chocolate Lace Floral-Marea-Happy on Main
Brooklyn Skirt - Chocolate Lace Floral Sale price$248.00
Female Founded ♥︎ Limited Availability
Le Jogging Short - Navy-Clare V.-Happy on MainLe Jogging Short - Navy-Clare V.-Happy on Main
Le Jogging Short - Navy Sale price$146.00
Female Founded ♥︎ Limited Availability
Camilla Cardigan - Oatmeal-Marea-Happy on Main
Camilla Cardigan - Oatmeal Sale price$248.00
Female Co-Founded ♥︎ Limited Availability
Conall Button Tank - Pristine-Varley-Happy on MainConall Button Tank - Pristine-Varley-Happy on Main
Conall Button Tank - Pristine Sale price$138.00
Female Co-Founded ♥︎
Polyanna Half Zip Dress - Black-Varley-Happy on MainPolyanna Half Zip Dress - Black-Varley-Happy on Main
Polyanna Half Zip Dress - Black
XXS XS
Sale price$126.00 Regular price$178.00
Female Co-Founded ♥︎
Coulter High Rise Short 3.5 - Wind Blue-Varley-Happy on MainCoulter High Rise Short 3.5 - Wind Blue-Varley-Happy on Main
Coulter High Rise Short 3.5 - Wind Blue Sale price$98.00
Female Founded ♥︎ Limited Availability
The Dottie Belt - Soft Blue/Polished Nickel-Favorite Daughter-Happy on MainThe Dottie Belt - Soft Blue/Polished Nickel-Favorite Daughter-Happy on Main
The Dottie Belt - Soft Blue/Polished Nickel Sale price$78.00
Female Founded ♥︎
The Go to Dress - Light Khaki Stripe-Favorite Daughter-Happy on MainThe Go to Dress - Light Khaki Stripe-Favorite Daughter-Happy on Main
The Go to Dress - Light Khaki Stripe
XS
Sale price$89.00 Regular price$178.00
Female Founded ♥︎ Limited Availability
The Dalia Top - Black-Favorite Daughter-Happy on MainThe Dalia Top - Black-Favorite Daughter-Happy on Main
The Dalia Top - Black Sale price$88.00
Female Founded ♥︎
The Crop Ex-Boyfriend Shirt - White-Favorite Daughter-Happy on MainThe Crop Ex-Boyfriend Shirt - White-Favorite Daughter-Happy on Main
The Crop Ex-Boyfriend Shirt - White Sale price$178.00
Female Founded ♥︎ Limited Availability
The Clara Cami - Black-Favorite Daughter-Happy on MainThe Clara Cami - Black-Favorite Daughter-Happy on Main
The Clara Cami - Black Sale price$88.00
Sold Out
Female Founded ♥︎
The FD Heart Sock Box Set - White-Favorite Daughter-Happy on MainThe FD Heart Sock Box Set - White-Favorite Daughter-Happy on Main
The FD Heart Sock Box Set - White Sale price$48.00
Female Founded ♥︎
On Repeat Rib High Neck Cropped Tank - Washed Berry Red-Beyond Yoga-Happy on Main
On Repeat Rib High Neck Cropped Tank - Washed Berry Red
XS S
Sale price$27.00 Regular price$54.00
Female Founded ♥︎
Spacedye Keep Pace 3" Short - Darkest Night-Beyond Yoga-Happy on MainSpacedye Keep Pace 3" Short - Darkest Night-Beyond Yoga-Happy on Main
Spacedye Keep Pace 3" Short - Darkest Night Sale price$68.00
Female Founded ♥︎
Spacedye Streamline Legging - Luscious Pink Heather-Beyond Yoga-Happy on Main
Spacedye Streamline Legging - Luscious Pink Heather
M
Sale price$78.00 Regular price$110.00
Female Founded ♥︎ Limited Availability
Solemate 2 5 Short - Oat-Beyond Yoga-Happy on MainSolemate 2 5 Short - Oat-Beyond Yoga-Happy on Main
Solemate 2 5 Short - Oat Sale price$78.00
Female Founded ♥︎
Featherweight Hang Loose Jumpsuit - Iced Mocha Heather-Beyond Yoga-Happy on MainFeatherweight Hang Loose Jumpsuit - Iced Mocha Heather-Beyond Yoga-Happy on Main
Featherweight Hang Loose Jumpsuit - Iced Mocha Heather
XS
Sale price$54.00 Regular price$108.00
Female Founded ♥︎
Spacedye Caught in the Midi HW Legging - Dreamsicle Heather-Beyond Yoga-Happy on MainSpacedye Caught in the Midi HW Legging - Dreamsicle Heather-Beyond Yoga-Happy on Main
Spacedye Caught in the Midi HW Legging - Dreamsicle Heather
XS
Sale price$70.00 Regular price$99.00
Female Founded ♥︎
Maxi Around The World Front Twist Dress-Beyond Yoga-Happy on Main
Maxi Around The World Front Twist Dress
S M
Sale price$69.00 Regular price$138.00

1 color available
Female Co-Founded ♥︎
The Slim Cuff Pant 25" - Navy-Varley-Happy on MainThe Slim Cuff Pant 25" - Navy-Varley-Happy on Main
The Slim Cuff Pant 25" - Navy Sale price$128.00
Female Founded ♥︎ Limited Availability
Tilla Necklace - Bougainvillea-Wear Loulu X Happy on Main-Happy on Main
Tilla Necklace - Bougainvillea Sale price$76.00
Female Founded ♥︎ Limited Availability
Lexi Charm Necklace-Wear Loulu X Happy on Main-Happy on MainLexi Charm Necklace-Wear Loulu X Happy on Main-Happy on Main
Lexi Charm Necklace Sale price$108.00
Female Founded ♥︎ Limited Availability
Stone and Pearl Wristlet-Ossa-Happy on MainStone and Pearl Wristlet-Ossa-Happy on Main
Stone and Pearl Wristlet Sale price$85.00

2 colors available
Female Founded ♥︎
The Mischa Super High Rise Wideleg Ankle - Soft Taupe-Favorite Daughter-Happy on MainThe Mischa Super High Rise Wideleg Ankle - Soft Taupe-Favorite Daughter-Happy on Main
The Mischa Super High Rise Wideleg Ankle - Soft Taupe Sale price$218.00
Female Founded ♥︎
The Dottie Belt - Soft Pink/Polished-Favorite Daughter-Happy on MainThe Dottie Belt - Soft Pink/Polished-Favorite Daughter-Happy on Main
The Dottie Belt - Soft Pink/Polished Sale price$78.00
Female Founded ♥︎
Platform Slide - Almond Leather-Emerson Fry-Happy on MainPlatform Slide - Almond Leather-Emerson Fry-Happy on Main
Platform Slide - Almond Leather Sale price$328.00
Female Founded ♥︎
La Plage Shorts - Basil-Clare V.-Happy on MainLa Plage Shorts - Basil-Clare V.-Happy on Main
La Plage Shorts - Basil
XS L
Sale price$105.00 Regular price$145.00
Female Founded ♥︎ Limited Availability
5 Stripe - Womens Sweatpants - Red-Aviator Nation-Happy on Main5 Stripe - Womens Sweatpants - Red-Aviator Nation-Happy on Main
5 Stripe - Womens Sweatpants - Red Sale price$165.00
Female Founded ♥︎
The Essential Back Seam Sheer - Black-Commando-Happy on MainThe Essential Back Seam Sheer - Black-Commando-Happy on Main
The Essential Back Seam Sheer - Black Sale price$44.00
Female Founded ♥︎ Limited Availability
Matchsticks-Commando-Happy on Main
Matchsticks Sale price$18.00
Female Founded ♥︎
Chic Dot Sheer - Black-Commando-Happy on MainChic Dot Sheer - Black-Commando-Happy on Main
Chic Dot Sheer - Black Sale price$46.00
Female Founded ♥︎
The Clean Cut Tank - Black-Favorite Daughter-Happy on MainThe Clean Cut Tank - Black-Favorite Daughter-Happy on Main
The Clean Cut Tank - Black
L
Sale price$140.00 Regular price$198.00
Female Founded ♥︎ Limited Availability
Logo Womens Sweatpant-Sweatpants/Sweatshorts-Happy on MainLogo Womens Sweatpant - Vintage White-Aviator Nation-Happy on Main
Logo Womens Sweatpant - Vintage White Sale price$156.00

1 color available
Female Founded ♥︎ Limited Availability
Easy Long Sleeve Beach Tee - White-Lilla P-Happy on MainEasy Long Sleeve Beach Tee - White-Lilla P-Happy on Main
Easy Long Sleeve Beach Tee - White Sale price$98.00
Female Founded ♥︎ Limited Availability
Twisted Binding V-Neck - Buttercup-Lilla P-Happy on MainTwisted Binding V-Neck - Buttercup-Lilla P-Happy on Main
Twisted Binding V-Neck - Buttercup Sale price$80.00
Female Founded ♥︎
Elbow Sleeve Button Down - Nectar-Lilla P-Happy on MainElbow Sleeve Button Down - Nectar-Lilla P-Happy on Main
Elbow Sleeve Button Down - Nectar
XS
Sale price$111.00 Regular price$158.00
Female Founded ♥︎ Limited Availability
Striped Boatneck - Bamboo Stripe-Lilla P-Happy on MainStriped Boatneck - Bamboo Stripe-Lilla P-Happy on Main
Striped Boatneck - Bamboo Stripe Sale price$138.00
Female Founded ♥︎ Limited Availability
Linen Blend Skort - Bamboo-Lilla P-Happy on MainLinen Blend Skort - Bamboo-Lilla P-Happy on Main
Linen Blend Skort - Bamboo Sale price$118.00
Female Founded ♥︎ Limited Availability
Frankie Walking Flat - Jet Black-Emerson Fry-Happy on MainFrankie Walking Flat - Jet Black-Emerson Fry-Happy on Main
Frankie Walking Flat - Jet Black Sale price$348.00
Female Founded ♥︎
Ami Hook & Eye Tee - Soft Ivory-LNA-Happy on MainAmi Hook & Eye Tee - Soft Ivory-LNA-Happy on Main
Ami Hook & Eye Tee - Soft Ivory
S
Sale price$70.00 Regular price$99.00
Female Founded ♥︎ Limited Availability
Nell Travel Crew Neck Sweatshirt - Navy-perfectwhitetee-Happy on Main
Nell Travel Crew Neck Sweatshirt - Navy Sale price$138.00
Female Founded ♥︎ Limited Availability
Softshine High Waisted Midi Legging - Black Gold Mini Moons-Beyond Yoga-Happy on MainSoftshine High Waisted Midi Legging - Black Gold Mini Moons-Beyond Yoga-Happy on Main
Softshine High Waisted Midi Legging - Black Gold Mini Moons Sale price$110.00