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Happy Stitch at Fritz & Gigi, 12/2


Join Happy on Main and Fritz & Gigi for a special Live Stitch Event. 

We’re bringing in the stitch team from Keeper — the same crew that partners with J.Crew and other brands for their custom events.

“What’s Stitch?”
Chain stitching is a hand-guided embroidery technique done on vintage machines from the 1930s–1950s. Each design is created freehand, giving it a textured, heirloom feel. For this event, you’ll be able to choose from a curated menu of pre-designed motifs, letters, and accents — all stitched on the spot to personalize your favorite pieces.

Personalize your pieces while you shop, sip, and mingle — the stitching team will be onsite creating one-of-a-kind designs throughout the event.

You can shop the Stitch collections in advance (while supplies last) or come see what you can stitch in store on December 2.


DATE: Tuesday, December 2
TIME: 9:00AM–1:00PM
LOCATION: Fritz & Gigi, Concord

Chain stitching is $10 per item, completed onsite during the event. All pieces purchased online will be held for pickup at the event so they can be embroidered.

Make sure to select "Pickup" at checkout!

Stitch Event with Fritz & Gigi, 12/2 (Copy)-Happy on Main-Happy on Main
Happy Stitch at Fritz & Gigi, 12/2 Sale price$0.00

Shop the Stitch Collections

Both Happy on Main and Fritz & Gigi have pulled together pieces perfect for embroidery — shop ahead (while supplies last), or browse in-store on December 2nd.

Note: Happy on Main and Fritz & Gigi purchases are completed in separate checkouts. Stitch pieces purchased from these collections will be picked up at the event for embroidery.

Chain stitching in progress

What to expect on Stitch Day

  1. 1
    Shop or RSVP ahead
    Shop the Stitch collections online (Happy on Main or Fritz & Gigi) and we’ll treat your purchase as your RSVP.
    Prefer to choose in person? Just RSVP below and plan to shop at the event.
  2. 2
    Come in on Stitch Day.
    Come pick up the pieces you have purchased ahead of time and the Keeper team will help you choose placement, motifs, and thread colors.
  3. 3
    Stitching & pickup.
    Chain stitching is $10 per item, completed on-site during the event. Any items purchased online will be held for pickup at the event so they can be embroidered there. Please choose "pickup" as your option at checkout.

If you purchase a Stitch piece online ahead of time, we’ll treat that as your RSVP for the event. If you’d rather choose your piece in person on Stitch Day, you can RSVP here and shop at the event.

A few stitch-ready pieces from each collection — just a sampling of what’s available.

Fritz & gigi

Widgeon Jacket

Canvas Tote Bag - Chocolate Brown Trim -Runway Athletics-Happy on Main

Happy on Main

Canvas Tote Bag - Brown Trim

Stewart Plaid Blanket-ChappyWrap-Happy on Main

Happy on Main

Stewart Plaid Blanket

Harborview Herringbone Cream Christmas Tree Skirt-ChappyWrap-Happy on Main

Happy on Main

Harborview Herringbone Cream Christmas Tree Skirt

Fritz & Gigi

Women's Brushed twill Tartan pj

Fritz & Gigi

Blossom Bunny Silver Bloom