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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Nellie Top - Marbella Flora-Olivia by Livro-Happy on MainNellie Top - Marbella Flora-Olivia by Livro-Happy on Main
Nellie Top - Marbella Flora Sale price$185.00
Female Founded ♥︎ Limited Availability
Ribbed Slub Crewneck - White-Lilla P-Happy on MainRibbed Slub Crewneck - White-Lilla P-Happy on Main
Ribbed Slub Crewneck - White Sale price$118.00
Female Founded ♥︎ Limited Availability
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on MainRib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on Main
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe Sale price$128.00
Female Founded ♥︎
Elbow Sleeve Button Down Tee - Sage-Lilla P-Happy on MainElbow Sleeve Button Down Tee - Sage-Lilla P-Happy on Main
Elbow Sleeve Button Down Tee - Sage Sale price$158.00
Female Founded ♥︎ Limited Availability
Striped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on MainStriped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on Main
Striped Sleeveless Shirt - Lavender Stripe Sale price$148.00
Limited Availability
Adine Shrunken Tee - Lemon Drop-AGOLDE-Happy on Main
Adine Shrunken Tee - Lemon Drop Sale price$88.00
Limited Availability
Harper Tee - Heather Grey-Stitches + Stripes-Happy on Main
Harper Tee - Heather Grey Sale price$74.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on MainChicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on Main
Chicago Ribbed Long Sleeve - Heather Ash Sale price$118.00
Lexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on MainLexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on Main
Lexi Rib Sun-In High Neck Crop Tank Sale priceFrom $48.00

3 colors available
Female Founded ♥︎
Long Sleeve Ribbed Crew-Casual Tops-Happy on MainLong Sleeve Ribbed Crew-Casual Tops-Happy on Main
Long Sleeve Ribbed Crew Sale price$88.00

3 colors available
Female Founded ♥︎ Limited Availability
The There for You Top - Navy-Favorite Daughter-Happy on MainThe There for You Top - Navy-Favorite Daughter-Happy on Main
The There for You Top - Navy Sale price$168.00
Female Founded ♥︎ Limited Availability
Courtship Henri Collared Top - Cream-The Upside-Happy on MainCourtship Henri Collared Top - Cream-The Upside-Happy on Main
Courtship Henri Collared Top - Cream Sale price$130.00
Female Founded ♥︎ Limited Availability
Fenway Wales Knit Tank - Cream-The Upside-Happy on MainFenway Wales Knit Tank - Cream-The Upside-Happy on Main
Fenway Wales Knit Tank - Cream Sale price$120.00
Female Founded ♥︎
Rhythm Caleb Tank Top - Black-The Upside-Happy on MainRhythm Caleb Tank Top - Black-The Upside-Happy on Main
Rhythm Caleb Tank Top - Black Sale price$120.00
Female Founded ♥︎
Easy Long Sleeve Beach Tee - Capri-Lilla P-Happy on MainEasy Long Sleeve Beach Tee - Capri-Lilla P-Happy on Main
Easy Long Sleeve Beach Tee - Capri Sale price$98.00
Female Founded ♥︎
Easy Long Sleeve Beach Tee - White-Lilla P-Happy on MainEasy Long Sleeve Beach Tee - White-Lilla P-Happy on Main
Easy Long Sleeve Beach Tee - White Sale price$98.00
Female Founded ♥︎
Twisted Binding V-Neck - Buttercup-Lilla P-Happy on MainTwisted Binding V-Neck - Buttercup-Lilla P-Happy on Main
Twisted Binding V-Neck - Buttercup Sale price$80.00
Female Founded ♥︎
Smocked Shoulder V-Neck - Bark-Lilla P-Happy on MainSmocked Shoulder V-Neck - Bark-Lilla P-Happy on Main
Smocked Shoulder V-Neck - Bark Sale price$148.00
Female Founded ♥︎
Striped Wide Strap Tank - Bamboo Stripe-Lilla P-Happy on MainStriped Wide Strap Tank - Bamboo Stripe-Lilla P-Happy on Main
Striped Wide Strap Tank - Bamboo Stripe Sale price$118.00
Female Founded ♥︎
Striped Boatneck - Bamboo Stripe-Lilla P-Happy on MainStriped Boatneck - Bamboo Stripe-Lilla P-Happy on Main
Striped Boatneck - Bamboo Stripe Sale price$138.00
Female Founded ♥︎
Striped Sleeveless Collared Top - Navy Stripe-Lilla P-Happy on MainStriped Sleeveless Collared Top - Navy Stripe-Lilla P-Happy on Main
Striped Sleeveless Collared Top - Navy Stripe Sale price$128.00
Female Founded ♥︎
Cuffed Sleeve Boatneck - White-Lilla P-Happy on MainCuffed Sleeve Boatneck - White-Lilla P-Happy on Main
Cuffed Sleeve Boatneck - White Sale price$118.00
Female Founded ♥︎
Smocked Hem V-Neck - Fern-Lilla P-Happy on MainSmocked Hem V-Neck - Fern-Lilla P-Happy on Main
Smocked Hem V-Neck - Fern Sale price$118.00
Limited Availability
Augusta Top - White-Ivy Coast-Happy on Main
Augusta Top - White Sale price$286.00
Limited Availability
Augusta Top I Masters Stripe-Ivy Coast-Happy on MainAugusta Top I Masters Stripe-Ivy Coast-Happy on Main
Augusta Top I Masters Stripe Sale price$286.00
Angie Shirt - Blue-Elevator Disco-Happy on MainAngie Shirt - Blue-Elevator Disco-Happy on Main
Angie Shirt - Blue Sale price$80.00
Modern Scandel Top - White-Elevator Disco-Happy on MainModern Scandel Top - White-Elevator Disco-Happy on Main
Modern Scandel Top - White Sale price$58.00
Female Co-Founded ♥︎
Conall Button Tank - Mushroom-Varley-Happy on MainConall Button Tank - Mushroom-Varley-Happy on Main
Conall Button Tank - Mushroom Sale price$138.00