New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
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Mia Stripe Shirt - Palm Pink-Cali Rose
Sale price$268.00
Tia Love Brigade Shirt - Caramel Earth
Sale price$298.00
Female Founded ♥︎
Limited Availability
Mandarin Collar Top - Cloud Seersucker Organic
Sale price$138.00
Female Founded ♥︎
Limited Availability
Cecelia Top - Atlantic Bordeaux
Sale price$138.00
Julian Crochet Tank - Everglade
Sale price$48.00
SATURDAYS STRIPE SHIRT - RAINFOREST
Sale price$88.00
Court Sports PJ Top - White
Sale price$74.00
Roman Linen Vest - Cloud
Sale price$64.00
Niko Scallop Rib Tank Top - Twilight Blue
Sale price$48.00
Niko Scallop Rib Tank Top - White
Sale price$48.00
Sloane Linen Top - Everglade
Sale price$58.00
Female Founded ♥︎
The Crop Ex Boyfriend Shirt - Deerfield
Sale price$178.00
Female Founded ♥︎
The Cropped Favorite Daughter Ringer Tee - Emerald/Off White
Sale price$58.00
Limited Availability
Erin Brushed Sweater Stripe Crewneck Tee - Pacific Stripe
Sale price$82.00
Female Founded ♥︎
Limited Availability
Erin Brushed Sweater Stripe Crewneck Tee - Clementine Stripe
Sale price$82.00
Female Founded ♥︎
Kendra Brushed Sweater Tank Top - Pacific Stripe
Sale price$70.00
Addison Overshirt - Riverbank
Sale price$229.00
Montauk Shirt - Black Linen
Sale price$219.00
Limited Availability
Myla Top - White Poplin
Sale price$209.00
Everyday Denim Button Up - Coastal Water
Sale price$98.00
Tourist Tee - Rain
Sale price$38.00
Female Founded ♥︎
Featherweight Cropped Tee - Malibu Lagoon Heather
Sale price$64.00
Female Founded ♥︎
The Foundation Tee - Golden White Strip
Sale price$118.00
Limited Availability
Mia U.S. of Love Shirt
Sale price$398.00
KR Tank - Indigo Blue
Sale price$88.00
Slub Tee - Indigo Blue
Sale price$118.00
Limited Availability
Mia Lightweight Oxford Shirt - Oxford Pink
Sale price$248.00
Mia Love Evolve Shirt - Multi
Sale price$288.00
Suke U.S. of Love Tee - White
Sale price$108.00
Slub Tee - White
Sale price$118.00
Female Founded ♥︎
Limited Availability
Johana Top - Sable Print
Sale price$168.00
Female Founded ♥︎
Limited Availability
Venetia Top - Liliana Blue Surf Print
Sale price$148.00
Jordan Polo Tee - Petal
Sale price$108.00
Limited Availability
Palmer Tipped Tee - Chalk Combo
Sale price$88.00
Limited Availability
Ina Tee - Glaze
Sale price$108.00
Female Founded ♥︎
Leisurely Tee - Cloud
Sale price$48.00
Limited Availability
Kyle Shirt - Oceano
Sale price$245.00
Limited Availability
Kyle Shirt - White
Sale price$195.00
Female Founded ♥︎
Limited Availability
Vacation Top - Midnight Linen
Sale price$118.00
Alessia Knit Tank - Summer Fig
Sale price$110.00
Female Co-Founded ♥︎
Shea Crop Tank - Thyme
Sale price$128.00
Female Co-Founded ♥︎
Marla Button Placket Tank - Pristine
Sale price$128.00
Female Co-Founded ♥︎
Gaelle Polo Knit Top - Snow White / Black
Sale price$128.00
Female Co-Founded ♥︎
Aldcroft Stitch Knit Tank - Snow White
Sale price$98.00
Female Co-Founded ♥︎
Callie Knit Top - Thistle Down
Sale price$110.00
Avra Top - White
Sale price$245.00
Female Founded ♥︎
Limited Availability
Loretta Quarter Button Down Luxe Rib Tank Top - White
Sale price$76.00
Female Founded ♥︎
Limited Availability
Everett Jersery Stripe Boxy Crewneck Tee - Driftwood/White Stripe
Sale price$90.00