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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Female Founded ♥︎ Limited Availability
Corduroy Western Shirt - Brown-Marea-Happy on MainCorduroy Western Shirt - Brown-Marea-Happy on Main
Corduroy Western Shirt - Brown Sale price$198.00
Female Founded ♥︎ Limited Availability
Audra Top - Chocolate Lace Floral-Marea-Happy on MainAudra Top - Chocolate Lace Floral-Marea-Happy on Main
Audra Top - Chocolate Lace Floral Sale price$168.00
Female Founded ♥︎
Jeanne Top - Cocoa Silk-Emerson Fry-Happy on MainJeanne Top - Cocoa Silk-Emerson Fry-Happy on Main
Jeanne Top - Cocoa Silk Sale price$198.00
Female Founded ♥︎ Limited Availability
Jeanne Top - Antique White Silk-Emerson Fry-Happy on MainJeanne Top - Antique White Silk-Emerson Fry-Happy on Main
Jeanne Top - Antique White Silk Sale price$198.00
Courtney LS Top - Cocoa Bean-Z Supply-Happy on MainCourtney LS Top - Cocoa Bean-Z Supply-Happy on Main
Courtney LS Top - Cocoa Bean Sale price$60.00
Miracle Jersey Rugby Polo - Sky & Cabernet-Marine Layer-Happy on MainMiracle Jersey Rugby Polo - Sky & Cabernet-Marine Layer-Happy on Main
Miracle Jersey Rugby Polo - Sky & Cabernet Sale price$88.00
Female Founded ♥︎ Limited Availability
Josie Tank - Navy/Dusty Blue Bandana-Marea-Happy on MainJosie Tank - Navy/Dusty Blue Bandana-Marea-Happy on Main
Josie Tank - Navy/Dusty Blue Bandana Sale price$148.00
Female Founded ♥︎ Limited Availability
Favorite Shirt - Tan/White Stripe-Marea-Happy on MainFavorite Shirt - Tan/White Stripe-Marea-Happy on Main
Favorite Shirt - Tan/White Stripe Sale price$168.00
Ditsy LS Top - Crystal Blue-Z Supply-Happy on MainDitsy LS Top - Crystal Blue-Z Supply-Happy on Main
Ditsy LS Top - Crystal Blue Sale price$68.00
Just Right Rib LS Top - Cocoa Bean-Z Supply-Happy on MainJust Right Rib LS Top - Cocoa Bean-Z Supply-Happy on Main
Just Right Rib LS Top - Cocoa Bean Sale price$68.00
Daydreamer Soft V LS Top - Crystal Blue-Z Supply-Happy on MainDaydreamer Soft V LS Top - Crystal Blue-Z Supply-Happy on Main
Daydreamer Soft V LS Top - Crystal Blue Sale price$60.00
Sloane Soft Knit Tank - Cocoa Bean-Z Supply-Happy on MainSloane Soft Knit Tank - Cocoa Bean-Z Supply-Happy on Main
Sloane Soft Knit Tank - Cocoa Bean Sale price$48.00
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash Sale price$92.00
Limited Availability
Franklin Square Neck Tank - White-Maison Wheat-Happy on MainFranklin Square Neck Tank - White-Maison Wheat-Happy on Main
Franklin Square Neck Tank - White Sale price$92.00
Limited Availability
Asheville Tank - White-Maison Wheat-Happy on MainAsheville Tank - White-Maison Wheat-Happy on Main
Asheville Tank - White Sale price$94.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on MainChicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on Main
Chicago Ribbed Long Sleeve - Heather Ash Sale price$118.00
Lexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on MainLexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on Main
Lexi Rib Sun-In High Neck Crop Tank
L XS
Sale priceFrom $24.00 Regular price$48.00

3 colors available
River Plaid Button Up - Emerald Cove-Z Supply-Happy on MainRiver Plaid Button Up - Emerald Cove-Z Supply-Happy on Main
River Plaid Button Up - Emerald Cove Sale price$68.00
Addison Overshirt in Endless Sea-DL1961-Happy on MainAddison Overshirt in Endless Sea-DL1961-Happy on Main
Addison Overshirt in Endless Sea Sale price$259.00
Knoxville Ribbed Tank - Navy-Maison Wheat-Happy on MainKnoxville Ribbed Tank - Navy-Maison Wheat-Happy on Main
Knoxville Ribbed Tank - Navy Sale price$94.00
Female Founded ♥︎ Limited Availability
Sophie Cropped Polo Shirt - Stripe-The Upside-Happy on MainSophie Cropped Polo Shirt - Stripe-The Upside-Happy on Main
Sophie Cropped Polo Shirt - Stripe Sale price$120.00
River Plaid Button Up - Cocoa Bean-Z Supply-Happy on MainRiver Plaid Button Up - Cocoa Bean-Z Supply-Happy on Main
River Plaid Button Up - Cocoa Bean Sale price$68.00