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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Le Bateau Tee - Stripe - Navy/Cherry Red/Cream-Clare V.-Happy on MainLe Bateau Tee - Stripe - Navy/Cherry Red/Cream-Clare V.-Happy on Main
Le Bateau Tee - Stripe - Navy/Cherry Red/Cream Sale price$145.00
Daya Embroidered Top - White-Z Supply-Happy on MainDaya Embroidered Top - White-Z Supply-Happy on Main
Daya Embroidered Top - White Sale price$110.00
ROWE SCOOP TANK - White-Z Supply-Happy on MainROWE SCOOP TANK - White-Z Supply-Happy on Main
ROWE SCOOP TANK - White Sale price$38.00
ROWE SCOOP TANK - HEATHER ASH-Z Supply-Happy on MainROWE SCOOP TANK - HEATHER ASH-Z Supply-Happy on Main
ROWE SCOOP TANK - HEATHER ASH Sale price$38.00
Female Founded ♥︎
Long Sleeve Tee - Snapdragon/Cream-Clare V.-Happy on Main
Long Sleeve Tee - Snapdragon/Cream Sale price$165.00
La Plage Tee - Basil-Clare V.-Happy on MainLa Plage Tee - Basil-Clare V.-Happy on Main
La Plage Tee - Basil Sale price$145.00
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash Sale price$92.00
Franklin Square Neck Tank - White-Maison Wheat-Happy on MainFranklin Square Neck Tank - White-Maison Wheat-Happy on Main
Franklin Square Neck Tank - White Sale price$92.00
Asheville Tank - Heather Grey/White Stripe-Maison Wheat-Happy on MainAsheville Tank - Heather Grey/White Stripe-Maison Wheat-Happy on Main
Asheville Tank - Heather Grey/White Stripe Sale price$94.00
Asheville Tank - White-Maison Wheat-Happy on MainAsheville Tank - White-Maison Wheat-Happy on Main
Asheville Tank - White Sale price$94.00
Limited Availability
Carter Top - Rayas-Olivia by Livro-Happy on Main
Carter Top - Rayas Sale price$175.00
Heidi Top - White Embroidery-Olivia by Livro-Happy on Main
Heidi Top - White Embroidery Sale price$196.00
Limited Availability
Tia Love Brigade Shirt - Caramel Earth-Kerri Rosenthal-Happy on MainTia Love Brigade Shirt - Caramel Earth-Kerri Rosenthal-Happy on Main
Tia Love Brigade Shirt - Caramel Earth Sale price$298.00
Limited Availability
Mia U.S. of Love Shirt-Kerri Rosenthal-Happy on MainMia U.S. of Love Shirt-Kerri Rosenthal-Happy on Main
Mia U.S. of Love Shirt Sale price$398.00
Limited Availability
Kyle Shirt - Oceano-Olivia by Livro-Happy on MainKyle Shirt - Oceano-Olivia by Livro-Happy on Main
Kyle Shirt - Oceano Sale price$245.00
Limited Availability
Kyle Shirt - White-Olivia by Livro-Happy on Main
Kyle Shirt - White Sale price$195.00
Female Founded ♥︎ Limited Availability
Ribbed Slub Crewneck - White-Lilla P-Happy on MainRibbed Slub Crewneck - White-Lilla P-Happy on Main
Ribbed Slub Crewneck - White Sale price$118.00
Female Founded ♥︎ Limited Availability
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on MainRib Stripe Short Sleeve Scoop Neck - Sage Stripe-Lilla P-Happy on Main
Rib Stripe Short Sleeve Scoop Neck - Sage Stripe Sale price$128.00
Female Founded ♥︎
Elbow Sleeve Button Down Tee - Sage-Lilla P-Happy on MainElbow Sleeve Button Down Tee - Sage-Lilla P-Happy on Main
Elbow Sleeve Button Down Tee - Sage Sale price$158.00
Female Founded ♥︎ Limited Availability
Striped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on MainStriped Sleeveless Shirt - Lavender Stripe-Lilla P-Happy on Main
Striped Sleeveless Shirt - Lavender Stripe Sale price$148.00
Limited Availability
Harper Tee - Heather Grey-Stitches + Stripes-Happy on Main
Harper Tee - Heather Grey Sale price$74.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on MainChicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on Main
Chicago Ribbed Long Sleeve - Heather Ash Sale price$118.00
Lexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on MainLexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on Main
Lexi Rib Sun-In High Neck Crop Tank Sale priceFrom $48.00

3 colors available
Female Founded ♥︎
Long Sleeve Ribbed Crew-Casual Tops-Happy on MainLong Sleeve Ribbed Crew-Casual Tops-Happy on Main
Long Sleeve Ribbed Crew Sale price$88.00

3 colors available
Female Founded ♥︎ Limited Availability
The There for You Top - Navy-Favorite Daughter-Happy on MainThe There for You Top - Navy-Favorite Daughter-Happy on Main
The There for You Top - Navy Sale price$168.00
Female Founded ♥︎ Limited Availability
Courtship Henri Collared Top - Cream-The Upside-Happy on MainCourtship Henri Collared Top - Cream-The Upside-Happy on Main
Courtship Henri Collared Top - Cream Sale price$130.00
Female Founded ♥︎ Limited Availability
Fenway Wales Knit Tank - Cream-The Upside-Happy on MainFenway Wales Knit Tank - Cream-The Upside-Happy on Main
Fenway Wales Knit Tank - Cream Sale price$120.00
Female Founded ♥︎
Easy Long Sleeve Beach Tee - Capri-Lilla P-Happy on MainEasy Long Sleeve Beach Tee - Capri-Lilla P-Happy on Main
Easy Long Sleeve Beach Tee - Capri Sale price$98.00
Female Founded ♥︎
Easy Long Sleeve Beach Tee - White-Lilla P-Happy on MainEasy Long Sleeve Beach Tee - White-Lilla P-Happy on Main
Easy Long Sleeve Beach Tee - White Sale price$98.00
Female Founded ♥︎
Twisted Binding V-Neck - Buttercup-Lilla P-Happy on MainTwisted Binding V-Neck - Buttercup-Lilla P-Happy on Main
Twisted Binding V-Neck - Buttercup Sale price$80.00
Female Founded ♥︎ Limited Availability
Smocked Shoulder V-Neck - Bark-Lilla P-Happy on MainSmocked Shoulder V-Neck - Bark-Lilla P-Happy on Main
Smocked Shoulder V-Neck - Bark Sale price$148.00
Female Founded ♥︎
Striped Wide Strap Tank - Bamboo Stripe-Lilla P-Happy on MainStriped Wide Strap Tank - Bamboo Stripe-Lilla P-Happy on Main
Striped Wide Strap Tank - Bamboo Stripe Sale price$118.00
Female Founded ♥︎
Striped Boatneck - Bamboo Stripe-Lilla P-Happy on MainStriped Boatneck - Bamboo Stripe-Lilla P-Happy on Main
Striped Boatneck - Bamboo Stripe Sale price$138.00
Female Founded ♥︎
Striped Sleeveless Collared Top - Navy Stripe-Lilla P-Happy on MainStriped Sleeveless Collared Top - Navy Stripe-Lilla P-Happy on Main
Striped Sleeveless Collared Top - Navy Stripe Sale price$128.00
Female Founded ♥︎
Cuffed Sleeve Boatneck - White-Lilla P-Happy on MainCuffed Sleeve Boatneck - White-Lilla P-Happy on Main
Cuffed Sleeve Boatneck - White Sale price$118.00
Female Founded ♥︎ Limited Availability
Smocked Hem V-Neck - Fern-Lilla P-Happy on MainSmocked Hem V-Neck - Fern-Lilla P-Happy on Main
Smocked Hem V-Neck - Fern Sale price$118.00
Limited Availability
Augusta Top I Masters Stripe-Ivy Coast-Happy on MainAugusta Top I Masters Stripe-Ivy Coast-Happy on Main
Augusta Top I Masters Stripe Sale price$286.00
Limited Availability
Angie Shirt - Blue-Elevator Disco-Happy on MainAngie Shirt - Blue-Elevator Disco-Happy on Main
Angie Shirt - Blue Sale price$80.00
Modern Scandel Top - White-Elevator Disco-Happy on MainModern Scandel Top - White-Elevator Disco-Happy on Main
Modern Scandel Top - White Sale price$58.00
Female Co-Founded ♥︎
Conall Button Tank - Mushroom-Varley-Happy on MainConall Button Tank - Mushroom-Varley-Happy on Main
Conall Button Tank - Mushroom Sale price$138.00
Female Founded ♥︎ Limited Availability
Puff Isla Top - Blue Clematis Flowers + Midnight Embroidery Organic-Emerson Fry-Happy on MainPuff Isla Top - Blue Clematis Flowers + Midnight Embroidery Organic-Emerson Fry-Happy on Main
Puff Isla Top - Blue Clematis Flowers + Midnight Embroidery Organic Sale price$148.00
Female Founded ♥︎
Faye Oversized Shirt - Lilac Stripe-DL1961-Happy on MainFaye Oversized Shirt - Lilac Stripe-DL1961-Happy on Main
Faye Oversized Shirt - Lilac Stripe Sale price$219.00
Dune Cotton Gauze Zoe Top-Faherty-Happy on MainDune Cotton Gauze Zoe Top-Faherty-Happy on Main
Dune Cotton Gauze Zoe Top - White Sale price$98.00
Female Founded ♥︎
The Back Story Shirt - Blue/White Stripe-Favorite Daughter-Happy on MainThe Back Story Shirt - Blue/White Stripe-Favorite Daughter-Happy on Main
The Back Story Shirt - Blue/White Stripe Sale price$228.00
Female Founded ♥︎
The Good Luck Top - Raspberry-Favorite Daughter-Happy on MainThe Good Luck Top - Raspberry-Favorite Daughter-Happy on Main
The Good Luck Top - Raspberry Sale price$98.00
Female Founded ♥︎ Limited Availability
Springsteen Ringspun Cotton Tee-perfectwhitetee-Happy on MainSpringsteen Ringspun Cotton Tee-perfectwhitetee-Happy on Main
Springsteen Ringspun Cotton Tee Sale price$70.00
Female Founded ♥︎
Lisa Recycle Cotton Slim Crew Tee-Basic Tanks + Tees-Happy on MainLisa Recycle Cotton Slim Crew Tee-Basic Tanks + Tees-Happy on Main
Lisa Recycle Cotton Slim Crew Tee - White
XS S M
Sale price$78.00 Regular price$90.00

1 color available