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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Female Founded ♥︎
The Bailey Blouse - Navy-Favorite Daughter-Happy on MainThe Bailey Blouse - Navy-Favorite Daughter-Happy on Main
The Bailey Blouse - Navy Sale price$298.00
Shaw Paneled LS Turtleneck Tee - Green Multi-Rag & Bone-Happy on MainShaw Paneled LS Turtleneck Tee - Green Multi-Rag & Bone-Happy on Main
Shaw Paneled LS Turtleneck Tee - Green Multi Sale price$248.00
Lucy Henley - Ivory-Rag & Bone-Happy on MainLucy Henley - Ivory-Rag & Bone-Happy on Main
Lucy Henley - Ivory Sale price$348.00
Hazel Roll Neck - Ivory-Rag & Bone-Happy on MainHazel Roll Neck - Ivory-Rag & Bone-Happy on Main
Hazel Roll Neck - Ivory Sale price$398.00
Devoe Top - Carob-Stitches + Stripes-Happy on Main
Devoe Top - Carob Sale price$118.00
Otis Tee - Oat-Stitches + Stripes-Happy on Main
Otis Tee - Oat Sale price$88.00
Devoe Top - Cream-Stitches + Stripes-Happy on Main
Devoe Top - Cream Sale price$118.00
Female Founded ♥︎ Limited Availability
The Crop Ex Boyfriend Shirt - Espresso-Favorite Daughter-Happy on MainThe Crop Ex Boyfriend Shirt - Espresso-Favorite Daughter-Happy on Main
The Crop Ex Boyfriend Shirt - Espresso Sale price$198.00
Female Founded ♥︎
Jude Blouse - Cacao-LNA-Happy on Main
Jude Blouse - Cacao Sale price$146.00
Eve Lace Tank - Cocoa Latte-Z Supply-Happy on MainEve Lace Tank - Cocoa Latte-Z Supply-Happy on Main
Eve Lace Tank - Cocoa Latte Sale price$48.00
Eve Lace Tank - Sandstone-Z Supply-Happy on MainEve Lace Tank - Sandstone-Z Supply-Happy on Main
Eve Lace Tank - Sandstone Sale price$48.00
Mariner Polo Top - Eclipse-Z Supply-Happy on MainMariner Polo Top - Eclipse-Z Supply-Happy on Main
Mariner Polo Top - Eclipse Sale price$88.00
Mariner Polo Top - Dark Chocolate-Z Supply-Happy on MainMariner Polo Top - Dark Chocolate-Z Supply-Happy on Main
Mariner Polo Top - Dark Chocolate Sale price$88.00
Soft Trace Second Skin Top - Emerald Cove-Z Supply-Happy on MainSoft Trace Second Skin Top - Emerald Cove-Z Supply-Happy on Main
Soft Trace Second Skin Top - Emerald Cove Sale price$58.00
Female Founded ♥︎ Limited Availability
Gia Stripes Crew Tee - Sugar Pink Stripe-perfectwhitetee-Happy on MainGia Stripes Crew Tee - Sugar Pink Stripe-perfectwhitetee-Happy on Main
Gia Stripes Crew Tee - Sugar Pink Stripe Sale price$93.00
Limited Availability
Franklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on MainFranklin Square Neck Tank - Heather Ash-Maison Wheat-Happy on Main
Franklin Square Neck Tank - Heather Ash Sale price$92.00
Limited Availability
Franklin Square Neck Tank - White-Maison Wheat-Happy on MainFranklin Square Neck Tank - White-Maison Wheat-Happy on Main
Franklin Square Neck Tank - White Sale price$92.00
Asheville Tank - White-Maison Wheat-Happy on MainAsheville Tank - White-Maison Wheat-Happy on Main
Asheville Tank - White Sale price$94.00
Limited Availability
Chicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on MainChicago Ribbed Long Sleeve - Heather Ash-Maison Wheat-Happy on Main
Chicago Ribbed Long Sleeve - Heather Ash Sale price$118.00
Lexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on MainLexi Rib Sun-In High Neck Crop Tank-Basic Tanks + Tees-Happy on Main
Lexi Rib Sun-In High Neck Crop Tank Sale priceFrom $48.00

3 colors available
Female Founded ♥︎ Limited Availability
Classic Tee - Menthe-Clare V.-Happy on Main
Classic Tee - Menthe Sale price$125.00

1 color available
Female Founded ♥︎
Kaya Cotton Collared Rugby Striped Long Sleeve-perfectwhitetee-Happy on MainKaya Cotton Collared Rugby Striped Long Sleeve-perfectwhitetee-Happy on Main
Kaya Cotton Collared Rugby Striped Long Sleeve Sale price$160.00
Female Founded ♥︎ Limited Availability
Tate Button Down Shirt - Sugar Plaid-perfectwhitetee-Happy on MainTate Button Down Shirt - Sugar Plaid-perfectwhitetee-Happy on Main
Tate Button Down Shirt - Sugar Plaid Sale price$150.00
Female Founded ♥︎ Limited Availability
The Boy Mom Tee - Heather Grey/Navy-Favorite Daughter-Happy on MainThe Boy Mom Tee - Heather Grey/Navy-Favorite Daughter-Happy on Main
The Boy Mom Tee - Heather Grey/Navy Sale price$58.00