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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Pure Ruffle Sweater - Ballet-Lisa Todd-Happy on Main
Pure Ruffle Sweater - Ballet Sale price$386.00
Checkmate Sweater - Black-Lisa Todd-Happy on Main
Checkmate Sweater - Black Sale price$246.00
Crew Mate Sweater - Latte-Lisa Todd-Happy on Main
Crew Mate Sweater - Latte Sale price$340.00
First Date Sweater - Feather-Lisa Todd-Happy on Main
First Date Sweater - Feather Sale price$386.00
Everly Half Zip - Port Combo-Stitches + Stripes-Happy on Main
Everly Half Zip - Port Combo Sale price$138.00
Female Founded ♥︎
Josette Vneck Knit Sweater - Cream-The Upside-Happy on MainJosette Vneck Knit Sweater - Cream-The Upside-Happy on Main
Josette Vneck Knit Sweater - Cream Sale price$180.00
Female Founded ♥︎ Limited Availability
Tennis Intarsia Shawl Cardigan - Ivory-Marea-Happy on MainTennis Intarsia Shawl Cardigan - Ivory-Marea-Happy on Main
Marea Shawl Cardigan in Intarsia Tennis - Ivory Sale price$328.00
Gatewood Stripe Sweater - Light Oatmeal Heather-Z Supply-Happy on MainGatewood Stripe Sweater - Light Oatmeal Heather-Z Supply-Happy on Main
Gatewood Stripe Sweater - Light Oatmeal Heather Sale price$78.00
GLIMMER - NATURAL/LILAC-Lisa Todd-Happy on Main
GLIMMER - NATURAL/LILAC Sale price$300.00
Female Founded ♥︎ Limited Availability
Veya Cotton Rugby Striped Long Sleeve - Dark Olive Stripe-perfectwhitetee-Happy on MainVeya Cotton Rugby Striped Long Sleeve - Dark Olive Stripe-perfectwhitetee-Happy on Main
Veya Cotton Rugby Striped Long Sleeve - Dark Olive Stripe Sale price$108.00