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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Female Founded ♥︎
Stella Cardigan - Cream-Clare V.-Happy on Main
Stella Cardigan - Cream Sale price$265.00
Female Founded ♥︎
Stella Cardigan - Marigold-Clare V.-Happy on Main
Stella Cardigan - Marigold Sale price$265.00
Sienna Cardigan - Ecru-Kerri Rosenthal-Happy on MainSienna Cardigan - Ecru-Kerri Rosenthal-Happy on Main
Sienna Cardigan - Ecru Sale price$398.00
Dune Sweater - White-Kerri Rosenthal-Happy on Main
Dune Sweater - White Sale price$348.00
Limited Availability
Saxon Cardigan - Chalk-Stitches + Stripes-Happy on Main
Saxon Cardigan - Chalk Sale price$148.00
Limited Availability
SUN-SATIONAL CARDI - BRIGHT POP-Lisa Todd-Happy on Main
SUN-SATIONAL CARDI - BRIGHT POP Sale price$225.00
GLIMMER - NATURAL/LILAC-Lisa Todd-Happy on Main
GLIMMER - NATURAL/LILAC Sale price$300.00
Morris Pullover - Rain Combo-Stitches + Stripes-Happy on Main
Morris Pullover - Rain Combo Sale price$128.00
Female Founded ♥︎
The Keepsake Cardigan - White-Favorite Daughter-Happy on MainThe Keepsake Cardigan - White-Favorite Daughter-Happy on Main
The Keepsake Cardigan - White Sale price$228.00