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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

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Limited Availability
Penn Hoodie - Canvas Combo-Stitches + Stripes-Happy on Main
Penn Hoodie - Canvas Combo Sale price$118.00
Penn Hoodie - Stream Combo-Stitches + Stripes-Happy on Main
Penn Hoodie - Stream Combo Sale price$118.00
Palmer Hoodie - Chalk-Stitches + Stripes-Happy on Main
Palmer Hoodie - Chalk Sale price$98.00
Limited Availability
Indie Robe - Ibiza Sunset-LoveShackFancy-Happy on MainIndie Robe - Ibiza Sunset-LoveShackFancy-Happy on Main
Indie Robe - Ibiza Sunset Sale price$195.00
Limited Availability
Palmer Jacket - Space-AGOLDE-Happy on MainPalmer Jacket - Space-AGOLDE-Happy on Main
Palmer Jacket - Space Sale price$268.00
Limited Availability
The Small Denim Jacket - Dawn-Frame-Happy on Main
The Small Denim Jacket - Dawn Sale price$398.00
Female Founded ♥︎ Limited Availability
Layering Jacket - Beach Linen-Emerson Fry-Happy on MainLayering Jacket - Beach Linen-Emerson Fry-Happy on Main
Layering Jacket - Beach Linen Sale price$318.00