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New Arrivals

Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.

Female Founded ♥︎
The Cropped Charles Trench - Dark Charcoal-Favorite Daughter-Happy on MainThe Cropped Charles Trench - Dark Charcoal-Favorite Daughter-Happy on Main
Female Founded ♥︎
The Cameron Coat - Ganache Houndstooth-Favorite Daughter-Happy on MainThe Cameron Coat - Ganache Houndstooth-Favorite Daughter-Happy on Main
Female Founded ♥︎
The Studio Bomber - Navy Grey-Favorite Daughter-Happy on MainThe Studio Bomber - Navy Grey-Favorite Daughter-Happy on Main
Jamie Cropped Trench - Army Green-Rag & Bone-Happy on MainJamie Cropped Trench - Army Green-Rag & Bone-Happy on Main
Nyssa Cardigan - Cream Combo-Stitches + Stripes-Happy on Main
Olive Cardigan - Chalk-Stitches + Stripes-Happy on Main
Olive Cardigan - Chalk Sale price$128.00
Female Founded ♥︎
The Rue Cropped Trench - Khaki-Favorite Daughter-Happy on MainThe Rue Cropped Trench - Khaki-Favorite Daughter-Happy on Main
Female Founded ♥︎
The Otto Boyfriend Jacket - Vintage Campbell-Favorite Daughter-Happy on MainThe Otto Boyfriend Jacket - Vintage Campbell-Favorite Daughter-Happy on Main