New Arrivals
Discover what’s new at Happy on Main. From the latest apparel and accessories to just-landed gifts and beauty favorites, every piece in our New Arrivals collection is handpicked to inspire, refresh, and elevate your everyday style.
Female Founded ♥︎
Hacking Jacket - Chestnut Herringbone
Sale price$498.00
Female Founded ♥︎
Limited Availability
Sherpa Vest - Ivory/Blue Birdseye
Sale price$268.00
Female Founded ♥︎
Hooded Sherpa Jacket - Ivory/Blue Birdseye
Sale price$368.00
Female Founded ♥︎
Limited Availability
Atelier Pocket Jacket - Camel Suede
Sale price$248.00
The Daily Denim Jacket - Backstage
Sale price$148.00
Decker Suede Chore Coat - Dark Chocolate
Sale price$158.00
Female Founded ♥︎
Emile Collarless Short Coat - Chocolate Boucle
Sale price$458.00
Female Founded ♥︎
Layering Jacket - Camel Wool Cashmere
Sale price$348.00
Female Co-Founded ♥︎
Darnley Short Jacket - Candied Ginger
Sale price$348.00
Female Co-Founded ♥︎
Alderton Check Scarf Coat - Ponderosa Pine Check
Sale price$428.00
Female Co-Founded ♥︎
Enrico Knit Jacket - Coffee Bean
Sale price$168.00
1 color available
Limited Availability
Riley Barn Jacket - Navy
Sale price$268.00
Female Founded ♥︎
Limited Availability
Quilted Bandana Jacket - Navy Bandana
Sale price$298.00
Crosby Cocoon Coat - Black
Sale price$198.00
Peyton Jacket - Soft Ecru
Sale price$148.00
Myla Cardigan - Navy
Sale price$158.00
Cornell Jacket - Dune Combo
Sale price$188.00
Krew Cardigan - Carob Combo
Sale price$158.00
Frankie Jacket - Cream Combo
Sale price$148.00
Boxy Denim Jacket - Savannas
Sale price$429.00
Limited Availability
Topsail Quilted Jacket - Riverline Stripe
Sale price$298.00
Female Founded ♥︎
Delray - Beige/Toffee
Sale price$384.00
Tribute Bomber Jacket - Green
Sale price$278.00
Grizzly Sculpted Cardigan - Charcoal
Sale price$695.00