About the Happy Team
It Takes a Village
When I left an 80,000-person company - where I had loved collaboration, leadership, and the energy of building things with a team—I knew one thing for sure: I couldn’t create Happy on Main alone. I wanted to build something new, but still rooted in community, connection, and a deep sense of “we.”
And so, I surrounded myself with people who believed in this dream from the beginning - friends, family, and advocates who rolled up their sleeves, lent their time, and poured their hearts into every detail. The team behind Happy on Main is much bigger than what you’ll see here. It includes artists, builders, cheerleaders, and champions.
But these are the women who have helped lay the foundation - day in and day out -and I couldn’t be more grateful to be building this alongside them.
xx Sanna
Ashley Silverman
Ashley is Concord born and raised - and a powerhouse mom of three - who brings boundless energy, creativity, and heart to Happy on Main.
As leading our social media and operations, she has a rare gift for making everything look effortless, even when juggling more roles than most of us can count. From crafting engaging content to keeping both the business and our lives running smoothly, Ashley does it all with authenticity, humor, and heart.
With deep roots in this town, she knows how to connect our mission to the people who matter most - our neighbors, our friends, and the families who make Concord home.Ashley is the engine behind the scenes - the creative mind, the calm in the frenzy, and the reason everything flows. Watching her be a mother, wife, friend, and now co-creator has been a total gift.
She’s so much more than my cousin - she’s the kind of friend who turns chaos into confetti, and I wouldn’t want to do this without her.
Kelly Donovan
Kelly is a Concord native who now balances three roles with effortless grace - most importantly new mom to sweet baby Wilder, a full-time career in tech, and her passion for community and creative strategy at Happy on Main. A proud CCHS alumna with a sharp eye for design, she helps shape everything from our event calendar to our visual displays and in-store experience.
Kelly has a true gift for transforming spaces into something meaningful - whether she’s curating a festive window, assembling a Box of Happiness, or dreaming up our next strategic partnership or event. Her heart is in every detail, and she brings people together in a way that turns everyday moments into joyful celebrations.
Kelly has been my sounding board, my co-creator, and my calm in the chaos. She doesn’t just support the vision - she lifts it, beautifies it, and brings it to life in ways I never imagined. I’m so lucky she’s not just part of this business…but part of my heart.
Kaity + Katharine | Founder Fives
Kaity and Katharine of Founder Fives have been instrumental in shaping the soul and of Happy on Main. From brand clarity to marketing plans, my dreams and reality of creating a community based retail experience - they got it from the very beginning.
They didn’t just help launch a store; they helped lift a vision, and they’ve made every step smarter (and more joyful) along the way.
Their thoughtful approach, sharp instincts, and heart-forward guidance have left their mark on this business and on me personally. I met them through many mutual friends—including my and their sister—and I now count myself lucky to call them not only collaborators but friends.
Everyone they touch walks away better for it. I know I have.