Welcome to Happy on Main
Born from Courage, Built for Community
Hi - I'm Sanna and I am the founder of Happy on Main - a retail and community space located in the heart of Concord, Massachusetts.
After a 15-year career in corporate finance, focused largely on women and wealth engagement, I made the decision to leave behind the familiar structure of corporate life to pursue a deeper calling:
Building a business centered not only around curated retail but around connection, community, and female empowerment.
As a Concord native, a mother of four, and someone who believes that happiness grows where community thrives, Happy on Main is both a return home - and a bold step forward into building something of my own - and something bigger than myself.
Happy on Main is not just a store - it’s a gathering place.
It’s a place where women come to shop, connect, and celebrate - and where every transaction contributes to something larger: supporting women, their dreams, and their businesses.
Happy on Main is designed to create a bridge between curated commerce and meaningful community.
Through a mix of fashion, wellness, home goods, gifts, and special events, we’re creating a space that feels personal, inspiring, and deeply rooted in relationships -not just retail.
Our guiding belief is simple: Happiness grows where community thrives. And in sisterhood, we rise.
From my heart to yours,
Sanna
