A space designed for her, built for community, and created with heart. As the holidays arrive and twinkle lights fill Main Street, this becomes a place to discover thoughtfully curated apparel, accessories, gifts, and home goods — all chosen to help you shop, connect, and celebrate the season.
At its core, Happy on Main is about togetherness. It’s about women supporting women, small businesses lifting one another up, and creating space for winter gatherings, shared moments, and the kind of connection that makes this time of year feel especially meaningful. I’m so grateful to celebrate it with you.
From my heart to yours,
Sanna McAuliffe, Founder
Thoughtfully selected styles for winter dinners, celebrations, and all-day comfort.
Holiday Favorites
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Event Spotlight
Small Business Saturday
Join us this Small Business Saturday as we team up with Loulu for an afternoon of shopping, color, and community. Loulu is a mother–daughter line from AmyLou & Lucy McBride—Caribbean-bright color, coastal pearls, and earthy gemstones with a little New England charm. Their pieces are designed to bring joy to everyday outfits, and we’re thrilled to share a curated selection right here in Concord.
Stop by on November 29th from 1–5PM to browse fresh arrivals, discover in-store exclusives, and celebrate the season with two local small businesses.
Shop
Discover curated fashion, wellness, gifts, and women-owned brands—all handpicked to bring more beauty and joy to your everyday.
Connect
More than a store, Happy on Main is a space to gather, share stories, and build community through meaningful partnerships and events.
Celebrate
We believe in celebrating the big moments, small wins, and everything in between—because happiness is always in season.
Instagram highlights
Peek inside the shop and see what's going on with us.
